The AssamRoyal Global University,Guwahati

RoyalSchool of Business
MBA 1 semester
Semester End Examination, January 2023
Behaviour
Course Title :Management process and Organizational
Course Code : BSA034C101
Maximum Marks: 70
Time: 3 Hours
Note: Attempt all questions as per instructions given.
The figures in the right-hand margin indicate marks.
Section -A
2x8
1. Attempt all questions. (Maximum word limit 50)
a What are the different levels of
management in an organization?
Write about the importance of planning.
What is meant by a Matrix organization?
d Define the utility of departmentation.
What are the factors determining personality?
workers in an organization.
f State the importance of having motivated
Define Work teams.
Aow can stress among employees in an organization be reduced?
h.
Section -B
6x2
2. Attempt any two of the following:
Highlight some important features of Fayol's principles of management.
a.
premises are important elements for the process of planning. In this regard,
b Planning
write a note on the same.
played by the managers in an organization? Discuss.
C What are the different roles
7x2
3. Attempt any two of the following:
control work?
a How does the feed forward method of
b Explain Porters five forces analysis.
of Organization structures.
C. Discuss about the different types
7x2
4. Attempt any two of the following: context, discuss about the
we want to perceive it. In this
a We see this world the way perception.
factors in the target which affects the process of
examples.
Discuss the Attribution theory with suitable
Transactional analysis?
are Complementary and Crossed
C. What 7x2
Attempt any two of the following:
with suitable diagrams.
3Explain the process of group formation Decision making process.
Group
D Critically evaluate the process of of leadership.
one model
C. Discuss in details about any
1
The Assam Royal Global University, Guwahati
RoyalSchool of Business
Master of Business Administration, 1st Semester
Semester End Examination, January 2023
Managerial Economies
BSA034C104
Time: 3 Hours
Maximum Marks: 70
Note: Attempt all questions as per instructions given.
The figures in the right-hand mawgin indicate marks.
Section -A
1. Attempt allquestions. (Maximum word limit50) 2 x8
a Write briefly about the objectives of the firm.
b Define Income Elasticity of Demand.
What is Giffen Paradox?
dDefine Marginal Cost.
eNrite briefly about properties of a perfect competition market.
Write briefly about the features of price leadership model in
8Define Globalization. oligopoly market.
Discuss briefly about the causes of inflation.
Section -B
2. Attempt any two of the following:
6x2
a"Managerial Economics is the integration of economic theory with business practice for
the purpose of facilitating decision making and
forward planning by management".
Explain.
b Discuss the factors which affect the price
elasticity of demand. Also discuss the relevance
of the concept of price elasticity of demand for
c. The following table relates to the price (in managers.
Rs. thousands) of s DVD player and its supply
(in thousands) in the state of Goa in 2005. Fit a
linear
supply ofDVD players when the price is Rs. 10,000. regression line and estimate the
Price (in Rs. Supply (in
Thousands) thousands) 25
1 140 30
33s
2 180 (40)
360
3 210 (0) 38
4 235 (25)
5 260 \25)
3,
Attempt any two of the following:
7x2
1
Substitution Effect, producer wouldlike to
a Write a note on Price,
Income &
production. In which
stage the produce
Explain various stages of
given:
and why?
following table based on the figures AVC AC MC
Complete the AFC
TFC TVC
Output TC

100
100
200
95
290
123
3 70
110
80
20 84
420
103.8

7 751

801
197
1098 998

10 10 123.2

Attempt any two of the following: 7x2

To what extent does the kinked demand curve help in explaining price rigidity under
oligopoly?
b/As a consumer,would you favor advertising in a monopolistically competitive industry?
Would your answer be any different if youare a manager of a firm in this industry?
c. Explain the relevance of game theory in an oligopolistic market.
5. Atempt any two of the following: 7x2

a. Which of monetary and fiscal measures do you think are more effective in controlling
inflation? Give logic in support of your answer.
b Although India and China have different economic political systems, yetthey are equally
affected by US recession. Discuss.
C.Write a short note on 1991 Economic Reforms

2
The Assam Royal GlobalUniversity, Guwahati
All PGCourses Ist Semester
Semester End Examination, January 2023
Course Title : BehaviouralSelence I
Course Code : BHS984A103

Time: 1 Hour Maximum Marks: 30

Note: Attempt allquestions as per instruetions given.

The figures in the right-hand margin indicate marks.
Section -A

1. Attempt all questions. (Maximum word limit 50) 2 x8

Define self-concept.
b Mentionthe components of self-concept.
CDefine personality.
d. Mention the determinants of personality?
Whet is formal group?
What is leadership?
,8What is organizational culture?
h. Define the features of cultural diversity?
Section -B

2, Attempt any one of the following: 3.5 x 1

a. Write about the need of Behavioral science.

b Discuss about Johari Window model.
3. Attempt any one of the following: 3.5 x 1

Discuss different types of personality.

b. What are the features of classicalconditioning?
4. Attempt any one ofthe following: 3.5 x 1

a. Discuss about the characteristics of autocratic and democratic leaders.

bDiscuss different types of group.
5. Attempt any one of the following: 3.5 x 1

a. What are the characteristics of organizational culture?

Write about different types of communication barriers.
The Assam RoyalGlobal University,Guwahati
Royal School of Business
MBA, I" semester
Semester End Examination, anuary 2023
Course Title: Marketing Management
Course Code: BSA034C103
Time: 3Hours Maximum Marks: 70
Note: Attempt all questions as per instructions given.
The figures in the righ-hand margn tndicate marks
Section -A
1. Attempt all questions. (Maximum word limit 50) 218

Wkat are the clements of marketing mix?

What is marketing plan?
Define Market Segmentation.
What are business markets?
What is umbrella brand?
Under what circumstance you would recommend skimming pricing strategy?
g. What are hypermarkets?
h Explaine-commerce.
Section -B

2. Attempt any one of the following: 12 x 1

Explain Marketing orientation and provide the functions of Marketing Manager.

What constitutes macro and microenvironment of a company? Elaborate the macro
environment factors.

3. Attempt any two of the following: 7x2

a. Explain the different target marketing strategies with real life examples.
b. Discuss BCG matrix with examples. Explain the importance of the same in strategic
marketing.
What factors influence consumer buying behaviour? Explain with examples
4. Attempt any two of the following: 7x2

a. A dealer L.G. refrigerator approaches you for consultation, asking for suitable and
relevant strategies for his product which is presently in the Growth stage. Give out the
Strategies for his product. Justify your answer.
bWhat changing lifestyles do you see among the youth, in India today? How will they
influence marketers?
Describe different pricing policies using examples.
5.
Attempt any two of the following: 7x2

a What are the characteristics of rural markets? Highlight the challenges of marketers in
ural market.
bive competitive marketing strategies of market challengers and market followers with
relevant examples.
c/n the present business environment, what is the importance of green marketing? Explain
with examples.
1obal University, Guwahati
Royal School of Business
MBA Semester
Semester End Examination, January 2023
CourseTitle : Accounting for Managers -I
Course Code :BSA034C102
Tìme: 3 Hours
Maximum Marks: 70
Note: Attempt allquestions as per instructions given,
The figures in the right-hand margin indieate mrks.
Section A
1. Attempt allquestions. (Maximum word limit 50) 2 x8
Explain in brief the matching principles of accounting.
Distinguish between adoption and
Trial Balance is not the conclusive convergence
in reference to IFRS.
proof of accuracy. Explain.
d. Cash book is called journalised ledger. Explain.
bxplain the concept of amortisation.
Balance sheet is called second trial balance. Explain.
What is duty drawback and how it is treated in
company final account.
What is the difference between reserve capital and
capital reserve?
Section - B
2.
Attempt any two from the following:
6x 2
a Explain in brief the various
framework issued by ICAI. qualitative characteristics of financial statements as per the
bExamine the importance of computerised accounting system in reference to
business. modern day
C. What do you
understand byconvergence of IFRS? Is there any need for such
3.
Attempt any two from the following: convergence?
7x2
Pass journal entries in the books ofMukerjee &
Sons.
2022
March Purchased goods for 5,00,000 from Mehta Bros. 14,02,00o
March 10 Sold goods for 8,00,000 to
Munjal & Co.
March Paid for advertisement
15
40,000 by cheque.
March 18 Purchased furniture for office use
50,000 and payment made by cheque.
March 25 Paid for printing and
stationery 8,000,
March 30 Paid salaries by cheque
3500
March 31 Withdrew goods of 500 for
personal use
ash Book of a merchant showed bank
rough the Cash Book, it was found that balance
two
of 23,000 on 31st March, 2022. On
going
honth of March were not credited in the Passcheques for 5,000 and 7,000 deposited in the
6,000, 8,000 and 12.000 issued on 28thBook till 2nd April, 2022 and three cheques
March, were not
rd April, 2022. In addition to this,
bank had credited merchant forpresented for payment till
debited him for 100 as bank 125 as interest and had
charges for which entries in Cash Book were not recorded.
Bank charges of ? 500 were reversed by the Bank.
Prepare Bank Reconciliation Statement as on 3lst March, 2022.
c. Prepare Two Column Cash Book from the following transactions and balance the book on
31st Jan., 2022
2022 Transactions

Jan. 1 Cash in hand 50,000; Bank overdraft 1,90,000.

|Purchased goods from Rajesh Kumar of the list price of 50,000 at 5% trade
|Jan. 2
discount and payment made by cheque.
|Goods sold for 80,000 and payment received by cheque, Cheque deposited into
Jan. 6
Bank on same day.

Jan. 10 Goods purchased for cash 19,800.

Jan. 15 Furniture sold for 3 1,77,000 and payment received by cheque &cheque deposited
into Bank on same day.

Jan. 18 Salaries paid 4,500.

Jan. 21 Settled the amount due to Ram 2,000 by paying cash 1,910.
Jan. 22 Cash received from Jai ? 14,780 in fullsettlement of his account of 15,000.
Jan. 23 Paid Life Insurance premium1,500.
Jan. 31 Deposited with bank the entire balance after retaining 7,000 cash in hand.
4. Attempt any two of the following: 7x2

a. Pepreciation is a process of allocation of cost of asset. Comment. Also explain the various
factors for determining the amount of depreciation.
b i) Distinguish between gross profit and net profit. (3)
(ii) From the following infomation calculate the amount of cost of goods sold and gross
profit: Opening stock Rs.60,000; Purchases Rs.3, 00,000; Sales Rs.7, 50,000; Purchases return Rs.
18,000: Sales return Rs.30,000; Carriage on purchases Rs.12,000; Carriage on sales Rs.15.000;
Factory rent Rs.18,000; Office rent Rs.18,000; Dock and Clearing charges Rs.48,000; Freight and
Octroi Rs.6,500; Rs.Coal, Gas and Water Rs.10,000. (4) Cashsusoo

c. Explain the treatment of bad debts and provision for bad debts while preparing final accounts
of a business enterprise with a suitable example using imaginary figures.
5. Attempt any two of the following: 7x2
Distinguish between share capital and debentures.
b. Explain briefly various contents of annual report which are considered mandatory.
cHighlight the various issue relating to ethical financial reporting.
The Assam RoyalGlobal University, Guwahati
Royal Sehool of Languages
PG I" Semester (All Courses)
Semester End Examination, January 2023
Course Title: Skills, Concepts and Applieations
Course Code: CEN984A101
Time: 1 Hour Maximum Marks: 30

Note: Attempt all questions as per instructions given.

The figures in the right-hand margin indicate marks.
Section -A

1. Attempt all questions. (Maximum word limit 50) 2 x8

a What is two-way communication?

b What do you understand by noise? What are its different types?
CWhat are the essentials of good writing?
How can we develop a plan for writing?
eWhat are the features of good discussion?
SWhat is the purpose of group discussion?
gWhat is the purpose of presentations?
h. What are the requirements for effective presentations?

Section -B

2. Attempt any one of the following: 3.5 x 1

a Discuss the barriers to communication.

b. What are the disadvantages of formal communication?
3. Attempt any one of the following: 3.5 x 1

a. You have opened a new facility in your neighbourhood. Write a sales letter to attract
your prospective customers to the same.
What are the parts of abusiness letter?

4. Attempt any one of the following: 3.5 x 1

& Discuss the traits that are assessed in group discussion.

b. Discuss three strategies fora successful group discussion.

Attempt any one of the following: 3.5 x 1

5.

a. Discuss the structure of a presentation.

bDiscuss the different kinds of presentations.
The Assam Royal Global University, Guwahati
Royal Sehool of Business
MBA 1 semester
Semester End Examination, January 2023
Course Title: Management Information System
Course Code: BSA034C107
Time: 3Hours Maximum Marks: 70
Note: Attempt all questions as per instructions given
The figures in the righ-hand margin indieate marks.
Section A
1. Attempt all the questions (Maximum word limit if 50) 2X8
gWhat are the strategic business objectives for which the firms invest heavily in
information systems?
b What does the behavioral approach to information system
emphasíze upon?
c. Nhat role does information system play in achieving sustainable
advantage? competitive
KWhat do you understand by disruptive technology?
Dfine data definition language.
Compare and contrast between data definition language and data manipulatíon
language.
g. Given an IP address 190.10.20. 1/16, determine its network part and
host part.
hWhat is the importance of loopback address?
Section B

2. Attempt any two of the following 6X2

a. Why are systems for collaboration and social business so important, and what
technologies do they use?
b. How are information systems transforming business, and why are they so essential for
running and managing a busíness today?
e It has been saíd that there is no such thíng as a sustainable strategic
advantage. Do
youagree? Why or why not?
3. Attempt any two of the following 7X2
r What are the advantages and disadvantages of cloud computing?
be Should organizations use software service providers for all their software needs? Why
or why not? What management, organization, and technology factors should be
considered when making the decisions?
c. Should all major retailing and manufacturing companies switch to RFID? Why or
why not?
4. Attempt any two of the following 7X2
aWhich application should a business install first: ERP, SCM, or CRM? Explain your
answer.
How have socíal technologies changed e-commerce?
S/ How does the internet change consumer and supplier relationships?
5. Attempt any one of the following 14 X 1
a. Which model of systemdevelopment: lifecycle approach or prototype approach, is
better and why? Explain your answer with proper justification.
b Some have said that the best way to reduce systems development cost is to use
application software packages, SaaS, or user-friendly tools. Do you agree? Why or
why not?
The Assam Royal Global University, Guwahati
Royal School of Business
MBA I"Semester
Semester End Examination,January 2023
Course Title: Venture Planning andStart Ups
CourseCode : BSA034C106
Time: 3 Hours Maximum Marks: 70
Note: Attemptall questíons as per instructions given.
The figures in the right-hand margin indicate marks,
Section -A
1. Attempt all questions. (Maximum word limit50) 218
Differcntiate between big established companies and start-up ventures.
What is vertical and lateral thinking?
What do you mean by target market and penetrated market?
What is Flatarchy Organizational Structure?
What do you mean by enthusiast angels?
/What is crowdwisdow?
What are the prominent sources of growth for ventures?
h What is a trademark?

Section -B

2. Attempt any twoof the following: 6x2

a Highlight the most erucial personality traits that differentiate an entrepreneur from
others and contribute to their success.
b. "India has the 3rd largest startup ecosystem in the world." Briefly discuss about the
Indian startup ecosystem, bighlighting the recent developments in this domain.
cWhat is meant by opportunity recognition? Define the process of opportunity
recognition.
3. Attempt any two of the following: 7x2

a. Define SFG rate. Define four key management factors for growth with the help of
examples.
b Define markel segmentation and market positioning. Discuss the relevance of these two
concepts to an cntreprencu.
f Define "Lean Startup". IDiscuss the major principles involved in the Lean Startup
process.

Attempt any two of the lollowing: 7x2

What is business plan? Explain the various steps that have to be included in preparing a
business plan
venture capitalists?
b, What is a venture capital? What are the key characteristics of
Explain. sought-after decisions
Whal is IPOs? The decision to go public is one of the crucial and
The Assam Royal Global University, Guwahati
Royal School of Business
MBA 1"Semester
Semester End Examination, January 2023
Course Title: Data Analysis and Decision Tools
Course Code: BSAO34C105
Time: 3 Hours Maximum Marks: 70

Note: Attenmpt allquestions as per instructions given.

The figures in the riglht-hand margin indicate marks,
Section -A
1. Attempt allquestions. (Maximum word limit 50) 2 x8

Why is it important to take precautions while using secondary data?

bWhat are the different measures of dispersion?
c. State the multiplication rule of probability for both independent and dependent events.
d. State the conditions of binomialdistribution.
Define sampling.
f. Write two examples for using chi-square test.
fighlight two managerial applications of LPP.
h What is degeneracy?
Section -B

2. Attempt any one of the following: 12 x 1

The number of solar heating systems available to the public is quite large, and their heat
storage capacities are quite varied. Given below is a distribution of heat storage capacity
(in days)of 28 systems that were tested recently by a testing agency. The agency knows
that its report on the tests will be widely circulated and used as the basis for solar heat
allowances.
6-6.99
0-0.99 1-1.99 2-2.99 3-3.99 4-4.99 5-5,99
Days
2 4 6 7 3
Frequency
i. Compute mean, median and mode of these data. 10
ii. Select the answer from part (a) which best reflects the central tendency of the test
data and justify your choice. 2
b The share prices of a company in Mumbai and Kolkata markets during the last 10
months are recorded below:
Month Mumbai Kolkata

January 105 108

February 120 117

March 15 120

April 118 130

May 130 100

June 127 125

July 109 125

August 110 120

September 104 110

October 112 135

Determine the arithmetic mean and standard
market are the share prices more stable? Give deviation of prices of shares. In which
reasons for your answer.
3. Attempt any two of the following: 7x2
A. A departmental store has been the target of
many shoplifters during the past month, but
owing to increased security precautions, 250 shoplifters have been caught. Each
shoplifter's sex (male or female only) and whether he/she was a first time or repeat
offender is noted down. The data has been summarized in the table
below:
Sex First-time offender Repeat Offender
Male 60 70

Female 44 76

Assuming that an apprehended shoplifter is chosen at random, find

The probability that the shoplifter is male. 1
ii. The probability that the shoplifter is a first-time offender, given that the
shoplifter is male. 2
iii. The probability that the shoplifter is female, given that the shoplifter is a
offender.
repeat
2
iv. The probability that the shoplifter is female, given that the shoplifter is a first
time offender.
2
b
An agent sells life insurance policies to five equally aged,
healthy people.
According to recent data, the probability of a person living in these conditions
for 30 years or miore is 2/3. Calculate the probability that after 30 years, all five
people are still living. 3
2
y SupOse O per cent of the material
rveived from a vendor is of exceptional
quality, hile only 50 per cen of the material received from vendor B is of
exceptional quality. However, the manutacturing capacity of vendor Ais limited.
and or this reason only 40 per cent of the material purchased comes from vendor
A. the other 60 per cent comes fom vendor B. An
maternal is inspected and it is found to be of exceptionalicoming shipment of
quality. What is the
probability that itcame fiom vendor A.
The length of lite of an instrument produced by a machine has a
a mean of 12 months and standard deviation of 2 normal distribution with
months. Find the probability that an
instrument producd by this machine vill last
Less than 7months.
Between 7 and 12 months.
Attempt any two of the following: 7x2
a. Discuss brietly prbability and
non-probability sampling techniques.
b. A company is interested in determìning whether an association
exists between the
commuting tìme of their employees and the level of stress-related problenms observed on
the job. A study of 16 assembly line wokers reveals the following:
Stress
Commuting
Time
High Moderate Low Total
Under 20
18 32
min
20-50 min 17 8 28 53

Over 50 min 6 7 31

Total 44 19 S3 l16
Ata = 0.01 level of significance, is there any evidence of a
between commuting time and stress? significant relationship
An economist wanted to find out whether there is
any relationship between the
unemployment rate in a country and its intlation rate. Use Spearman's rank
to find from the following data the comelation
degree of linear association between
rate in country and its inflation rate. unemployment
Country A B E G

Unemployment 4.0 8.5 5.5 0.8 7.3 S.8 2.1

rate (Per cent)
Inflation rate 3.2 8.2 9.4 10.1 7.8 4.7
(per cent)
5. Attempt any one of the following: 14 x1
a. Briefly discuss the
applications of LPP in management. An advertising agency wishes
to reach two types of audiences-
customers with annual incone greater than one lakh
rupees (target audience A) and customers with annual
income of less than one lakh
rupees (target audience B). The total advertising budget is Rs.
of TV advertising costs Rs. 50,000; one 2.00,000. One programme
20,000. For contract reasons, at least threeprogramme radio advertising costs Rs.
of
programmes ought to be on TV and the
number of radio programmes must be limited to 5. Surveys
indicate that a single TV
programme reaches 4,50,000 prospective customers in target audience A and 50,000 in
target audience B. One radio programme reaches
20,000 prospective customers in target
audience A and 80,000 in target audience B. Determine the media mix to maximize the
total reach.
6+8
.What is degeneracy in transportation
when the demand and supply are not problems? How is a transportation problem solved
equal? A city corporation has decided to carry
road repairs on four main arteries of the city. The out
special grant of Rs. 50 lakh towards the cost with a government has agreed to make a
the lowest cost and quickest time. If the condition that the repairs be done at
will also be considered favourably. The conditions warrant, a supplementary token grant
corporation has floated tenders and five
contractors have sent in their bids. To expedite
One contractor.
work, one road will be awarded to only

2+3+7+2
Cost of Repairs (Rs. In lakh)
RI R2 R3 R4
C1 9 14
Contractors/ 19 15
Road
C2 7 17 20 19
C3 18 21 18
C4 10 12 18 19
C5 10 15 21 16

i. Find the best way of assigning the repair work to

the contractors and the costs.
Which of the five contractors will be
unsuccessful in his bid?