Digital Marketing Training Course

Digital Marketing Training

Course

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Digital Marketing Training Course

Live Online Training Schedules

CODE DURATION DATE YEAR FORMAT FEES

SM17 3 Days 21 Aug - 23 Aug 2024 Live-Online $1400

SM17 7 Days 29 Sep - 07 Oct 2024 Live-Online $2867

SM17 5 Days 03 Nov - 07 Nov 2024 Live-Online $2050

SM17 5 Days 09 Dec - 13 Dec 2024 Live-Online $2050

Classroom Training Schedules

CODE DURATION DATE YEAR VENUE FEES

SM17 3 Days 12 Aug - 14 Aug 2024 Barcelona $4100

SM17 5 Days 26 Aug - 30 Aug 2024 Dubai $4250

SM17 5 Days 02 Sep - 06 Sep 2024 Dubai $4250

SM17 15 Days 15 Sep - 03 Oct 2024 Doha $13500

SM17 5 Days 14 Oct - 18 Oct 2024 Dubai $4250

SM17 5 Days 20 Oct - 24 Oct 2024 Riyadh $4345

SM17 5 Days 18 Nov - 22 Nov 2024 Dubai $4250

SM17 5 Days 16 Dec - 20 Dec 2024 Dubai $4250

SM17 5 Days 23 Dec - 27 Dec 2024 New York $5125

CLICK TO REGISTER IN THIS COURSE

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Digital Marketing Training Course

CLICK TO PROPOSE PREFERRED DATES

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Digital Marketing Training Course

Course Overview

Marketing in the digital space commonly referred to as ‘Digital Marketing’, in the present
day is an inescapable term for any organization; and has become one of the most
discussed topics across industries and geographic boundaries.

The rise of the tech-savvy Millennials and Generation Z consumers, coupled with
disruptive technological growth has ensured that traditional marketing methods have
become insufficient and in many cases ineffective to drive sales, grow brands or compete
in the market.

An offshoot of Digital Marketing is Social Media marketing which harnesses the power of
social media platforms to connect with consumers and effectively market products and
services. While social media is renowned for making both people and brands shoot to
stardom and fame overnight; it has also caused the downfall of many.

So although social media platforms and other digital marketing tools can be used for the
purpose of “marketing”; they must also be effectively used to mitigate negative publicity,
manage customer dissatisfaction and handle crises situations.

Digital Marketing is now an irreplaceable component of any successful Integrated

Marketing Communications (IMC) campaign and its importance is evident in light of the
unprecedented demand for skilled digital professionals. In addition, there is a tremendous
impetus for existing professionals to upgrade their skills to function effectively in the new
digitized world.

The digital era has also given birth to a host of digital marketing/advertising agencies
offering expertise ranging from niche services such as SEO specialists, and content
creators; to generalists offering a gamut of services encompassing comprehensive social
media and digital marketing campaigns including strategy, content creation, media buying,
budget allocation and reporting.

These external teams are more often than not overseen and managed by an internal team
of the organization. Only a knowledgeable and up to date team will be able to effectively
manage the external agencies and service providers, interpret the data analytics and
metrics generated and improve ROI on marketing dollars spent.

An equipped team will be able to align the organization’s goals with the digital marketing
objectives and allocate the right budget for the tasks to be achieved. Such a team would
also be making informed decisions at every stage without excessive dependence on
external digital marketing/advertising agencies.

The importance of digital marketing in the present era is a fact that cannot be ignored, but
it can also at times pose a challenge to working professionals given its nature of constant
and fast-paced evolution.

Copyright © 2024 - zoetalentsolutions.com

Digital Marketing Training Course

This ZOE training course is designed for both new and veteran professionals from the
departments directly dealing with marketing and sales; additionally, it would also benefit
professionals from other related departments to ensure cross-functional effectiveness.

This Certificate in Digital Marketing Training Course will empower you to understand the
current state of social & digital media in the region and in your respective business fields,
including best practices, industry standards and future developments.

Special focus will be given to ensure that the fundamentals concepts and basics are
covered in detail to ensure that all participants are up to speed including the professionals
with little prior knowledge of the topic. Additionally, the course will help you understand
the role of outsourced digital marketing agencies; and how to manage and review agency
partners better.

Course Objectives

The primary objective of this Digital Marketing Training Course is to empower the working
professional with:

Fundamentals of digital marketing and its business implications

Fundamentals of social media marketing and its implications to marketing activities
An overview of social media & other digital media in the region
An understanding of the industry standards, best practices and latest developments
In-depth study of the procedures in:
Creating a digital marketing framework
Search engine optimization (SEO): Keyword research
Display advertising, search marketing and Google Adwords
Social Media Marketing- Facebook, Instagram, Twitter and YouTube
Setting industry-relevant e-commerce practices
Knowledge to strategize and manage viable digital marketing and social media
campaigns
The essential expertise to better manage and review outsourced digital marketing
agencies

Training Methodology

All ZTS courses are delivered tailored to the needs of the organization and the audience.
This course training includes interactive training, group activities where the group will
prepare and present on a subject, audio/video presentations, individual and group
experiential learning activities based on adult learning methodologies.

Copyright © 2024 - zoetalentsolutions.com

Digital Marketing Training Course

Organisational Benefits

Your organization will benefit in the following ways:

Increased efficiency of current marketing campaigns delivering results aligned with

organizational objectives
Effective utilization of marketing/advertising budgets and improved return on
investment on the dollars spent for digital marketing
Improved communication with customers followed by efficient analysis of the data
and reports generated. Which in turn would lead to improvements in performance,
greater customer satisfaction and retention, while also assist in supporting the
organization’s CRM
A knowledgeable and well-informed team overseeing the outsourced digital
marketing agencies would result in greater accountability helping the organization
achieve desired results with optimum budgets
Formation of a uniform long-term digital marketing strategy and direction towards
the accomplishment of broader organizational goals and sustainable growth.

Personal Benefits

After this course, the attendees will benefit in the following ways:

Familiarize oneself with the fundamentals of social media & digital marketing
Learn how to use existing social & digital marketing tools to achieve marketing and
organizational objectives
Understand the concepts for creating engaging content & drive online campaigns
Create a framework to audit the current state of the digital assets
Gain insight to determine the optimum budget allocation and to measure the
effectiveness of activities & campaigns
Review techniques to analyze post-campaign reports and connect digital marketing
results to the company’s overall business plan & goals.
Manage external agencies effectively and identify parameters for performance
measurement leading to greater accountability and improved results

Who Should Attend?

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Digital Marketing Training Course

Directors, Board Members, Chief Executive Officers and other members constituting
the top management of an organization – to thoroughly understand critical aspects
of Social Media and Digital Marketing
Brand Managers and Marketing professionals responsible for the management and
marketing of products/services of the organization
Sales managers and Sales professionals who are interested in expanding beyond
the current traditional avenues and explore the digital opportunities to expand sales
Marketing consultants responsible for advising organizations on growth and
expansion of businesses
Entrepreneurs and Business owners looking for additional opportunities to connect
with the consumers and generate sales in a digital world
Working Professionals from other fields interested to explore digital marketing and
its real-world applications to business

Course Outline

The course will comprise of the topics mentioned hereunder that are crucial aspects of
Digital Marketing:

Module 1 – Introduction to Digital Marketing and Social Media Marketing

Fundamentals of Digital Marketing

Fundamentals of Social Media Marketing
Responsibilities of the Digital Marketing professional
Digital marketing framework
Current state of social & digital media in the region

Module 2 – Content Creation and Curation

Auditing existing content and creation of new content

Identifying and formulating a content strategy
Implementing a content plan
Analyzing and improving content

Module 3 – Digital Assets

Scope and types of digital assets

Analysis and Audit of current assets
Digital asset management (DAM)

Module 4 – Social Media Marketing- Channels

Introduction to Social Media and its implications for businesses

Social media marketing:
Facebook

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Digital Marketing Training Course

Twitter
Instagram
Youtube
Data Analysis & Reporting

Module 5 – Social Media Marketing- Influencers

Social media and crisis management

Influencer marketing:
Understanding Influencers and Bloggers
Choosing the right Influencers
Influencer Relationship Management

Module 6 – Digital Advertising

Digital Display advertising

Digital Remarketing
Goal setting and budgets
Programmatic Display Advertising

Module 7 – Search marketing

Search Engine Optimization (SEO) and Keyword Research

Search Engine Marketing (SEM), Pay Per Click (PPC) and Google Adwords
Content Development and Optimization
Google Analytics and interpreting reports

Module 8 – E-Commerce

Understanding E-Commerce fundamentals

E-commerce content creation and management
Understanding Key Ecommerce Metrics
The shopper’s online journey
Identifying the eCommerce channel priorities and organizational adaptation

Copyright © 2024 - zoetalentsolutions.com

Digital Marketing Training Course

Phone: (+971) 55 253 7914

Email: [email protected]
Website: zoetalentsolutions.com
Address: Middle East – Head Office
918, Blue Bay Towers,
Al Abraj Street (Marassi Drive),
Business Bay, Dubai, UAE.

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