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Generating Business Ideas

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harry.tabriga071
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118 views

Generating Business Ideas

generate business ideas all

Uploaded by

harry.tabriga071
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

GENERATING

BUSINESS IDEAS

Prepared by: Harry S. Tabriga


• It is a concept for commercial
What is a opportunities that can be used for
financial gain that is usually centered on a
business product or service that can be offered for
idea? money.
Problems
when
1. Excessive generation of ideas
generating 2. When you don’t have any ideas.
Business
Ideas
1. Examine existing goods and
Systematic Services.
approach in 2. Examine Present and Future Needs.

Generating 3. Examine how the needs are being


satisfied.
and Selecting 4. Examine available resources.

Business 5. Read Magazines, news articles, and


other publications on the products
Idea and techniques or advances in
technology.
1. Screen your ideas to narrow
them down to about few
choices.
2. Trim down the choices to two
Key Concepts of options.
Selecting 3. Decide which business ideas
is worth pursuing.
Business Ideas
Examine each one in terms of the following
guide questions.
1. How much capital is needed to put up the business?
2. Where should the business be located?
3. How big is the demand for the product? Do many people need this
product and will continue to need it for a long time?
4. How is the demand met? Who are processing the products to meet the
needs (competition or demand)? How much of the need is now being
met (supply)?
5. Do you have the background and experiences needed to run this
particular business?
6. Will the business be legal and not against any existing or foreseeable
government regulation?
7. Is the business in line with your interest and expertise?
Branding

marketing practice of Process of developing


creating a name, a and applying a distinctive
symbol or design that feature to an organization
identifies and so that customers can
differentiates product or associate to a product or
services from the rest. services.
Identify the
brand
Identify the brand
Identify the brand
Identify the brand
How to publicize your brand?
1. Develop a tagline
2. Design a logo
3. Write a brand message
4. Sustain a brand quality
5. Practice Consistency.
SWOT ANALYSIS
POSITIVE NEGATIVE

CONTROLABLE STRENGHT WEAKNESSES


-Positive factors that contribute -Set of problems, difficulties, or
to the favourability of a business shortcomings encountered by the
opportunity business
-Cheap raw material -Inexperience owner
-Skilled Employee -Lack of working capital
-Small Capital Outlay -Poor Location

UNCONTROLABLE OPPORTUNITY THREATS


-Positive factors that are not -Negative Factors that are beyond
within the control of the business the control of the business.
-Absence of Similar product or Example:
services. Rising Cost
-Growing demand for similar Raw Material Shortages
product Too Many Competitor
-Favorable government policy
Activity
1. Using your product concept, develop your own logo and tagline.
2. Develop you own vicinity map reflective of potential market.
Provide a short description to describe your location.
3. Identify your Strength, Weaknesses, Opportunities and Threats.
List down 10 of each factor.

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