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SWOT Analysis Chakento

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Ryan Amaro
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55 views

SWOT Analysis Chakento

Uploaded by

Ryan Amaro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis

STRENGTHS

Balanced Nutrition

We combine chicken, which provides a good source of protein, with seaweed

that’s packed with vitamins and minerals. Ampalaya adds its health benefits, helping

with digestion and blood sugar control, making this roll a complete and healthy meal.

Unique Product Offering

Our Chicken Seaweed Rolls present a distinctive twist on traditional fast food,

combining the flavors of chicken and seaweed in a convenient format. This

uniqueness sets us apart from competitors and appeals to health-conscious consumers

looking for innovative meal options.

Quality and Freshness

We prioritize the quality and freshness of our ingredients, ensuring that every

roll is made with the highest standards. This commitment to quality not only enhances

customer satisfaction but also fosters brand loyalty, encouraging repeat purchases.

Health and Wellness Focus

Consumers are increasingly prioritizing health and wellness in their food

choices. This trend is evident in the growing demand for products that are low in

calories, rich in nutrients, and free from artificial ingredients. Our Chicken Seaweed
Rolls align with this trend by offering a nutritious and convenient option that caters to

health-conscious consumers.

WEAKNESSES

Limited Product Range

Currently, we depend heavily on a single product, which makes us vulnerable

to market changes. To mitigate this, we are considering expanding our menu in the

future to include complementary items that align with our brand, ensuring we can

cater to a broader audience.

Small Team Challenges

Our reliance on a small team can make it challenging to manage growth and

customer demands. However, by investing in employee training and implementing

efficient operational processes, we can enhance productivity and ensure that we meet

customer expectations effectively.

OPPORTUNITIES

Build Online Engagement

Utilizing online platforms is an effective marketing strategy for introducing a

product and business. This includes sharing product-related content and promotions,

as well as providing rapid responses to inquiries and comments. Creating valuable

online engagement is important when introducing Chakento's specific product, the

chicken seaweed roll, which has a distinct flavor due to the use of ampalaya. This
approach can help more people discover its unique features, potentially encouraging

them to buy and try it.

Introducing New Product

CHAKENTO currently offers only one product in the market. To enhance its

appeal, the company could consider introducing additional flavors such as honey,

spicy, and enoki mushroom. In addition to its existing product, Chakento could also

include a range of drinks and meals on its menu, providing customers with more

options to satisfy their appetites. This approach is essential to prevent customers from

losing interest in the product. While introducing new flavors may attract more

customers, it's important to carefully assess this strategy as it will require additional

capital for the business.

Business Space Expansion

CHAKENTO is a takeout or pickup establishment. Consider expanding the business

space as it takes longer. Expanding the space will accommodate more customers and

attract attention from passersby. It's also a good way to showcase the quality of

service and promptly address customer issues. By doing so, people will enjoy the

product and the service, potentially leading to loyal customers due to friendly staff,

immediate response, and fast service.

THREATS

Strong Competition
We face strong competition from established food brands in the area. To

counter this, we will focus on our unique selling proposition and continuously

improve our product quality and customer service, ensuring that we stand out in the

crowded marketplace.

Economic Fluctuations

Changes in the economy can impact consumer spending habits. While this

poses a risk, we can mitigate it by maintaining flexible pricing strategy and ensuring

that our product remains affordable, even during economic downturns, to retain our

customer base.

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