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4.chapter 4.1. Logistics Strategy

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28 views

4.chapter 4.1. Logistics Strategy

Uploaded by

kurobuta2611
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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LOGISITCS

MANAGEMENT
Dr. LE THI DIEM CHAU
Dr. Tran Quynh Le
Assoc. Prof. Dr. Do Ngoc Hien
Dept. of Industrial Systems Engineering
Mechanical Engineering Faculty
Ho Chi Minh City University of Technology (HCMUT)–VNUHCM

2024
TOPIC 4.1.
LOGISTICS STRATEGY

• Strategy decisions
▪ Types of decision

• Logistics strategy

Dr. Le Thi Diem Chau, [email protected] 2


Strategy Decisions
❑ Types of decision

▪ most important
Strategic ▪ set the overall direction of the organization
decision ▪ have effects over the long term

Tactical ▪ concerned with implementing the strategies over the


decision medium term
▪ look at more detail

Operational ▪ the most detailed and concern activities over the short term
decision ▪ involve few resources and little risk 3
Strategy Decisions
❑Types of decision
▪ Mission – a statement to give the overall aims of the
organization

▪ Corporate strategy – which shows how a diversified


corporation will achieve its mission

▪ Business strategy – which shows how each business


within a diversified corporation will contribute to the
corporate strategy
4

▪ Functional strategies – which describe the strategic


direction of each function, including logistics
Logistics Strategy
❑ Definition
▪ The LOGISTICS STRATEGY of an organization consists of all the strategic
decisions, policies, plans, and culture relating to the management of its
supply chains

5
Logistics Strategy

❑ Definition

6
Strategy Options
❑ Organization
▪ Two basic strategies:

+ cost leadership: makes the same, or comparable, products


more cheaply

+ product differentiation: makes products that customers cannot


get from other suppliers

8
Strategy Options
❑ Logistics

▪ Two approaches are usually phrased in terms of:

+ Lean strategies-Chiến lược tinh gọn

+ Agile strategies-Chiến lược thích ứng nhanh

9
Lean Strategy

• The aims of a LEAN STRATEGY are to do every operation using less of


each resource – people, space, stock, equipment, time, and so on. It

organizes the efficient flow of materials to eliminate waste, give the

shortest lead time, minimum stocks, and minimum total cost

10
Lean Strategy

❑ Five main principles:


▪ value – designing a product that has value from a customer’s perspective

▪ value stream – designing the best process to make the product

▪ value flow – managing the flow of materials through the supply chain

▪ pull – only making products when there is customer demand

▪ aim of perfection – looking for continuous improvements to get closer to


the aim of perfect operations
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Agile Strategy

• The aim of an AGILE STRATEGY is to give high customer service by

responding quickly to different or changing circumstances

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Lean vs Agile Strategy

❑ Important differences between lean & agile strategy

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Strategy Options
❑ Strategic alliances:
• The purpose of this strategy is to get efficient supply chains, with all
members working together and sharing the benefits of long-term co-
operation
❑ Other strategies:
• Time-based strategies
• Environmental protection strategies
• Increased productivity strategies
• Value-added strategies
• Diversification or specialization strategies
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• Growth strategies
16
Question & Answer

17
THANK YOU!
Dr. Le Thi Diem Chau
Email:
[email protected]

You don’t know what you don’t know

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