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Report For Arjan Tan

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14 views

Report For Arjan Tan

Uploaded by

amjoke002
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Final exam(40%)

Question:
Choose a specific industry in specific country .Which mode of
entry has been used the most by foreign firms entering this
country's industry? Explain why, using examples of successful
entry and examples of unsuccessful entry. What is a factor of
the organizational leadership management successful this
company. What is a factor of the organizational leadership
management unsuccessful this company.

Food and Beverage in Japan’s Industry

Japan has a deep love for food and drinks, making it a


fascinating place for foreign companies to try and sell their
products. However, entering Japan's food and beverage
industry isn't as simple as just showing up with goods. Many
companies from other countries team up with local Japanese
companies to succeed. Let's delve into why they do this and
look at examples of when it worked out well and times when it
didn't.

Team Up With Local Industry

The food and drink scene in Japan is unique. People have


particular tastes and habits that might be different from other
places. So, foreign companies partner with Japanese ones who
understand the local market better. These Japanese partners
know what people in Japan like to eat and drink, and how to sell
it to them in a way that's appealing.

Success Story: Starbucks & Sazaby League

One great example of successful teamwork is Starbucks. When


Starbucks first came to Japan, it teamed up with a Japanese
company called Sazaby League. This partnership helped
Starbucks understand what Japanese people liked in their
coffee shops. They learned about the tastes and preferences
and found the right places to open their stores. Because they
had a local partner who understood the market well, Starbucks
became really popular in Japan. In 2013, Starbucks had only
1000 stores in Japan however as years went by, Starbucks
continued to strike the marketing leading to having about 1700
stores nowadays.

Mistakes From McDonald’s in Japan

McDonald's, on the other hand, had some trouble at first. They


tried to sell the same burgers and fries they sold in the U.S. in
Japan, but it didn't go as planned. People in Japan didn't really
go for it. McDonald's had to make changes. They introduced
smaller burgers and added new items like Teriyaki Burgers that
Japanese people loved. They also changed how they talked
about their food to fit in better with Japanese culture. After
these changes, McDonald's became successful in Japan too.
Despite that we can look at this graph, we can understand that
McDonald’s doesn’t do well in those year until they decided to
change their food to suitable with Japanese. After that they
started to be more successful in Japan industry.

Organizational Leadership Management Factors for Success:


Adaptability and Local Understanding

For Starbucks and McDonald’s to do well in Japan, the leaders


had to be smart. They knew they couldn’t just sell the same
stuff they did in other places. They needed to change and fit in
with what people in Japan liked. So, the bosses at Starbucks and
McDonald’s were flexible. They adapted their food and the way
they did things to match what Japanese people enjoyed. This
made their businesses successful in Japan’s food and drink
world.

Organizational Leadership Management Factors for Unsuccess:


Lack of Local Adaptation

McDonald’s had a tough start. They didn’t really get what


Japanese people liked to eat. So, they tried to sell the same
burgers and fries they did in the U.S. This didn’t work well
because Japanese people didn’t really like it. McDonald’s had to
make things right. They started making smaller burgers and
added new things like Teriyaki Burgers that Japanese people
really enjoyed. They also talked about their food in a way that
made more sense to Japanese people. Before they made these
changes, McDonald’s wasn’t doing great in Japan. It was a
mistake, but they learned from it and fixed things.
About Japan's Food and Drink Scene

Food and drinks in Japan are a big deal. Traditional Japanese


food like sushi, noodles, and rice dishes are super popular, but
people also enjoy international food like Italian pasta or
American burgers. Drinks are important too, especially tea and
unique flavored sodas that you might not find elsewhere.

People in Japan love quick and easy-to-eat things. That's why


ready-to-eat meals and snacks you can grab from convenience
stores are very popular. They're perfect for people who are on
the move and don't have much time.

To do well in Japan's food and drink scene, foreign companies


have to understand what people there like to eat and drink.
Teaming up with local partners helps because they know what
works in Japan. It's about making the right food and drinks that
people in Japan will really enjoy. That's how foreign companies
find success in Japan's exciting food and drink world!

Name : Piset Sarun (235114402673)


GE1102 CLASS

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