Scribd
Upload
6 views

SMP Kristine Part

Uploaded by

hfcondiman02849
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
6 views

SMP Kristine Part

Uploaded by

hfcondiman02849
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

COMPANY OVERVIEW

Company Background

Established in 2019, Priore Beauty and Wellness is a premier aesthetic clinic


located in Davao, known for its commitment to holistic beauty and wellness. The clinic’s
name, a combination of "Priority" and "Regimen," embodies its mission to prioritize the
well-being of its customers through personalized care. Priore offers a range of minimally
invasive treatments designed to be safe for all ages and genders, utilizing state-of-the-
art aesthetic technology to help customers maintain their radiance and age gracefully.

Priore emphasizes natural, organic, and wellness-oriented approaches, focusing on


rejuvenating the mind, body, and spirit. The clinic aims to create a nurturing environment
where customers can experience a blend of beauty and well-being in every treatment.
With a customer-centric approach and a dedication to personalized care, Priore has
built a loyal client base, positioning itself as a trusted partner in enhancing its clients'
confidence and overall wellness.

Vision

To be the premier beauty and wellness destination that empowers individuals to


embrace their unique selves through holistic, natural, and nurturing practices.

Mission

At Priore Beauty and Wellness, we are dedicated to enhancing the natural


beauty and overall well-being of our clients. We aim to create an environment where
beauty and wellness harmoniously converge, offering personalized treatments that
nurture the body, mind, and spirit. Our clients are our priority, and we strive to provide
them with exceptional care and service at every step of their wellness journey.
Objectives

a. To offer personalized beauty and wellness treatments that integrate natural and
organic approaches, promoting overall well-being and a rejuvenating experience.
b. Ensure the safety and effectiveness of all procedures by utilizing the latest
advancements in aesthetic technology and adhering to industry standards.
c. Establish a strong brand identity that emphasizes the convergence of beauty and
wellness, positioning Priore as a trusted partner in holistic self-care.
d. Expand services and treatment offerings to meet the evolving needs and
preferences of clients, ensuring a continuously innovative and relevant
experience.
e. Educate clients on the importance of holistic beauty, encouraging a deeper
appreciation for self-care practices that rejuvenate the body, mind, and spirit.
Competitive Analysis

The primary objective of this competitive analysis is to identify and assess the
unique advantages that Priore Beauty and Wellness holds over other beauty and
wellness hubs within the local market. The analysis focuses on two key competitors
operating within Davao City’s beauty and wellness industry. By examining various
factors such as service offerings, treatment quality, client experience, and market
positioning, this analysis aims to uncover the strategic benefits and distinct strengths
that differentiate Priore. This includes understanding Priore’s emphasis on holistic,
organic, and minimally invasive treatments, as well as its commitment to client-centric
care and personalized experiences. The goal is to highlight how Priore leverages its
innovative approach and superior service standards to position itself favorably within the
competitive landscape.

Factors for Name of Competing Firms


Comparison
Priore Beauty and SNA Estetica Mhaya Exquisite
Wellness Center Beauty and Aesthetic and
Wellness Hub Wellness Clinic

Location 119 Francisco St, Brgy. Moawad’s Door H-102C, DBC


Juna Subd., Davao Place, Blk 11 Lot 5 Bldg. Gen Douglas
CIty Fuente De Villa MacArthur Hway,
Brgy. Matina, Davao
Abrille Subd. Tulip
City
Drive Matina,
Davao City
Services Offered Skincare Service, Skin Care Service, Skin Care Service,
Body Treatments, Aesthetic and Aesthetic and
Aesthetic and Cosmetic Services, Cosmetic Services,
Cosmetic Services, Weight Massage Therapy,
Nail Care Services, Management Nail Care Services,
Service, Salon Service
Customers Professionals, Professionals, Professionals,
Mature Adults, Mature Adults, Mature Adults,
Young Adults Young Adults Young Adults
Table. Priore Competitive Analysis

The competitive analysis table above showcases Priore Beauty and Wellness
Center's strategic positioning in the market. Despite operating alongside two main
competitors—SNA Estetica Beauty and Wellness Hub and Mawa Exquisite Aesthetic
and Wellness Clinic—Priore stands out through its broad range of services, including
skincare, body treatments, aesthetic procedures, and nail care. All competitors target
similar customer segments of professionals, mature adults, and young adults; however,
Priore’s emphasis on body treatments and a comprehensive wellness approach allows
it to distinguish itself and build a strong reputation within Davao City. This positioning
reinforces Priore's competitive advantage in the local beauty and wellness industry.
Market Segmentation
Priore Beauty and Wellness primarily targets professionals, mature adults, and
young adults in Davao City who seek personalized aesthetic treatments and holistic
wellness experiences. With a focus on minimally invasive procedures and a luxurious,
relaxing environment, Priore caters to clients prioritizing self-care, rejuvenation, and
enhancing their natural beauty.

Target Market Profile


Priore Beauty and Wellness targets Professionals, Mature Adults, and Young
Adults, all aged 18 and above, including both male and female clients. The primary
reason for choosing these segments is their increasing interest in holistic beauty and
wellness solutions, which are essential for maintaining balance in their busy lives.

The business appeals to individuals who prioritize convenience, quality service,


and personalized care in their wellness journeys. Many of these clients are health-
conscious individuals who value effective, minimally invasive treatments that enhance
their natural beauty and promote overall well-being. As they often juggle work, family,
and personal commitments, they seek accessible services that fit seamlessly into their
lifestyles.

The customer base is also segmented by engagement level. Regular clients are
those who consistently seek treatments and benefit from personalized care and loyalty
programs. Occasional clients, including first-time visitors and those exploring wellness
options, are attracted by Priore's seasonal promotions and specialized packages. By
tailoring its services and offerings to meet the diverse needs of these segments, Priore
ensures it appeals to a broad range of clients seeking to enhance their beauty and
wellness.

Age 18 and above


Gender Male & Female
Income ₱20,000 – ₱50,000
Profession  Corporate Professionals
 Influencers (e.g. Vloggers, Content
Creator)
 Business Owners
 Fitness & Wellness Instructors

You might also like