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Slogan Rubric

Rubrics for Slogan making

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Lorelie Mascardo
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23 views

Slogan Rubric

Rubrics for Slogan making

Uploaded by

Lorelie Mascardo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CRITERIA 5 4 3 2 1

Extremely clear Mostly clear; Generally Lacks clarity; Very unclear


and concise; very minor clear but may may contain and confusing;
instantly wording could contain one two or more message is
understandable. be improved, confusing or confusing difficult to
Clarity but message is ambiguous words or understand
understandable. term. phrases that and could be
make misinterpreted.
interpretation
harder.
Perfectly aligns Strongly aligns Mostly aligns Weak Misaligned
with the brand’s with brand with the brand alignment with with brand
values, values but but may lack a the brand; purpose;
purpose, and could be slightly clear, specific slogan could slogan is
Relevance
message. more focused. association. be generic or irrelevant and
connected to a does not
variety of reflect brand
brands. identity at all.
Highly catchy Fairly Moderately Limited Not
and easy to memorable; memorable; memorability; memorable at
remember; catchy but may somewhat lacks all; generic
stands out not stand out as catchy but not catchiness or and easily
Memorability
immediately. distinctly. highly unique forgotten.
distinctive. features that
make it hard to
recall.
Communicates Communicates Uses 7 words Struggles to Does not
the message well in 7 words, but includes communicate efficiently use
effectively in but 1 word 1-2 filler or the message 7 words;
exactly 7 words could be more non-essential within 7 words; contains
Brevity &
with no filler. impactful or words that may contain excessive
Efficiency
removed. lessen impact. several non- filler,
essential weakening the
words or message.
fillers.
Exceptionally Creative and Moderately Minimal No creativity or
unique, original, impactful, creative and creativity or impact; very
and impactful; though could impactful; impact; lacks generic and
Creativity & evokes strong benefit from a evokes some originality and uninspiring,
Impact positive more unique positive does not elicit evokes no
emotions or a phrasing. emotion but any strong emotions or
call to action. could be more emotional reactions.
engaging. response.

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