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Promomats Innovation-Guide v7

Promo mat Innovation-Guide

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26 views8 pages

Promomats Innovation-Guide v7

Promo mat Innovation-Guide

Uploaded by

tiwarigoldi007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LATEST INNOVATIONS

Overview
Biopharma companies face ever-present external pressures to execute rapid,
successful launches at a greater scale. This rapid commercialization necessitates
producing more content, faster.

Vault PromoMats is always evolving to meet these distinct needs and challenges.
It speeds compliant content at scale with modular content, review and approval,
and digital asset management capabilities.

Read on for highlights from the more than 60 new Vault PromoMats innovations
released in 2023 – all designed to help you get to market faster in 2024 and beyond.

REVIEW AND SEARCH, STORE,


CREATE
APPROVE AND SHARE

ANALYZE CONTENT AND PERFORMANCE

*www.pharmavoice.com/article/2017-1-content-marketing
2
Create

MODULAR CONTENT
Create digital content at scale by choosing from a library of pre-approved, channel-agnostic content modules.
Reviewers can quickly identify which assets require review, making the approval process more efficient.
Reviewers can now see when content Discover innovations in modular content that provide a more streamlined end-to-end experience.
is pre-approved, with easier access
to view the approved modules from
Simplify content creation with modular content’s new look
which the content was created.
The process of creating, editing, and viewing a Content Module is easier than ever with the new, intuitive
modular content user interface.

Easily and quickly download all


assets within a module for marketers
and agencies to design the asset.

3
Create
The user interface includes different section cards for Claims, Reusable Text, and Images to display each
corresponding Content Module Asset. Users can click on the card to see a quick view of the Content Module
Asset without navigating away from the page. This makes it easier to see which assets are in each section of
the module and compare them against their corresponding assets.

You can also edit Content Module Assets in the quick view panel and reorder cards by dragging and dropping
them into place within their section. Editors can easily group assets within a section together to assist with
asset placement within a template when authoring content.

Link all your Content Module Assets for easier tracking and faster review
Easily ensure all your promotional content is linked to the approved Content Modules. Users can now create a
link annotation to a claim or module asset directly from the Modular Content Document Info Panel, which
simplifies the process of linking Content Module Assets to areas within the promotional material that were
not automatically linked, like images.

Content Module Assets not identified with


Enhanced Suggest Links now have an ‘Add Link’
action next to them that brings you directly into
the add link annotation mode.

4
Review & Approve

MEDICAL, LEGAL, AND REGULATORY REVIEW


Speed compliant content review and measure performance for more personalized outreach. Enhanced
industry-specific workflows help keep your content speedy and on-track.

Automate claim substantiation


Users can now right-click anywhere Manually searching for and linking references to claims within content is time consuming for marketers
within a document to leave a comment
and agencies. A built-in claims library speeds this process, while reducing the administrative burden and risk
or annotation, copy text, and more.
of managing claims across countries, channels, and assets.

Suggest Links pulls from the claims library and automatically creates reference links within a document
by recognizing the claims included in the document. This not only speeds prep and review timelines,
but also ensures content creators are using consistent messages that have already been vetted and approved.
The new Enhanced Suggest Links feature is even more flexible, with improved text recognition, in how it
searches for and links claims – meaning you’ll have more suggested annotations and matches, more time, and
more compliance peace of mind.

Track and measure content lifecycle with more specificity


Streamlining your MLR process and identifying internal bottlenecks is vital for increasing speed to market and
ensuring content personalization. Updates to Standard Metric Track Duration will allow you to measure your
own timelines while comparing your content lifecycle to industry peers by associating a document lifecycle
state into four standard business processes:

Content Quality Review and Regulatory


creation check approval submission

5
Review & Approve
Maintain compliance at scale with eCTD enhancements
Quickly generate compliance packages by bulk-filling the submission dates. You can also reduce repetitive
tasks for compliance teams and create multiple eCTD Compliance Packages simultaneously using eCTD Bulk
Submissions, a new action in the ‘Generate Compliance Package’ section.

6
Search, Store, and Share

DIGITAL ASSET MANAGEMENT


Vault PromoMats DAM provides a single solution to store, search, and share compliant content.
Built for life sciences, it is an intuitive, organized, and capable platform to meet the needs of any content
library – through content creation, MLR, publication, and storage.

Find content faster with the new Brand Portal interface


As a storefront for your brand, the redesigned Brand Portal provides a simpler interface to help you navigate
with ease. The modernized look and feel provides a more intuitive experience allowing users to find their
content quicker, making it easier to share and reuse materials across tactics and agencies.

Determine the right mix of custom and


system-generated widgets, including the
new Portal Selector Page that allows you
to filter and favorite relevant Portals.

Find double the number of Content


Filters and the ability to customize the
order in which documents display in
Custom Document Widgets.

7
Search, Store, and Share
Share better content with review teams, faster
Streamline the process for getting content to Veeva CLM and rapidly equip field teams with the latest
content. Auto-Publishing for CLM now supports embedded videos in PPTX presentations, which allows for
Simplify video reviews with the faster content review with all assets in one place – and a more robust, enriching customer experience.
creation of viewable renditions for
video files up to 100GB, a significant
increase from the previous 4GB limit.

Join an interactive Q&A session on Thursday, February 8 to learn more about the latest commercial content
innovations that will help you get to market faster.

Copyright © 2024 Veeva Systems. All rights reserved. Veeva and the Veeva logo are registered trademarks of Veeva Systems.
Veeva Systems owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Learn more at veeva.com | 925-452-6500 | veeva.com/contact 8

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