Service Blueprint

A service blueprint is a graphic that depicts the relationships between various service
components, such as people, props (physical or digital evidence), and processes, that are
directly related to touchpoints in a specific customer experience.

Think of service blueprints as a part two to customer journey maps. Blueprints, like customer
journey maps, are useful in complex scenarios involving several service offers. Blueprinting is an
excellent strategy for omnichannel experiences, those with several touchpoints, or those
requiring a cross-functional effort (that is, coordination of multiple departments).

Customer activity
Steps, options, activities, and interactions that a client makes while interacting with a service to
achieve a specific objective. Customer actions are derived through customer journey mapping
or research.

Customers' steps in our blueprint for an appliance retailer involve accessing the website,
visiting the store and looking for appliances, discussing options and features with a sales
assistant, purchasing an item, receiving a delivery-date notification, and finally receiving the
appliance.

Product

We will be outsourcing the products with the guidance of our fashionist from various supplier across

Jaipur, Surat, Ahmedabad, Mumbai.

It will include majorly following activities

 Fashion Forecasting- Fashion forecasting is a global profession that focuses on future

trends. A fashion forecaster forecasts the colours, fabrics, textures, materials, prints, graphics,
beauty/grooming, accessories, footwear, street style, and other styles that will be shown on the
runway and in stores in the next seasons.
 Design Development- Ethnic is the Design area of study in which you will research the
cultural variables that influence contemporary design and analyse the impact of historical,
cultural, and contemporary trends on textile design, not only in textile design but in the entire
fashion industry associated to a culture. Many distinct cultures enable designers to investigate
various aspects of Indian textiles and complete an examination of their influences on
contemporary design.

It is said that history repeats itself, and in today's scenario, we can see people wanting to
reclaim their values, culture, and traditions. and they are expecting with curiosity in their attire.

Design Development for Indian Ethnic Wear entails the following steps:

Pattern Making and Garment Construction for Indian ethnic apparels, embroideries and surface
methods, traditional Indian textiles, Fashion Art and skething, Fabric knowledge are all areas of
study. This curriculum culminates with an Indian Wear Range Development. The programme is
intended to prepare professionals and entrepreneurs for careers in the Indian fashion industry.
The programme will train you to be designers, sampling coordinators, and young
entrepreneurs.

 Product Specification
Fashion designers write technical garment descriptions to make the duties of everyone on the
production team- including the technical designer, pattern maker, and sample maker- easier.
The technical description should be brief and to the point, outlining what the product entails.
It's the first thing your staff reads, and if done well, it may save you time and money in the long
term. Product descriptions, which are more imaginative and utilised for sales and marketing,
may be familiar to you. Because product descriptions are ultimately formed from technical
clothing descriptions, this is your first step! A garment description should be brief and include
only the words required to easily explain and identify your product. To avoid issues later on,
you must be able to express the technical garment description and be completely informed in
all of the relevant terminologies as the designer! If you're having problems crafting the
descriptions, you may always ask the pattern maker or technical designer for assistance.
Technical descriptions should start with the target market, then go on to product and fabric
information, and finally to details. The following is a general guideline to assist you:

1. Targeted Consumer (ladies, men, children)

2. Fiber composition of the fabric (cotton, polyester)

3. Fabric: Type of Construction (Jersey, Interlock, twill)

4. Product Type/Category (skirt, pant, dress)

5. Subcategory/Finer Particulars (can include more than one word) (asymmetrical, briefs, and
tiny)

6. Basic Silhouette of the Product (overall shape/fit of the garment) (A-line, semi-fitted, slouchy)

7. Closure type/value additions (zipper, elastic and/or printed, embroidered)As an example

(color-coded):

 Reaching Suppliers-

AGENT

Agents will negotiate with fabric manufacturers on your behalf. They are essentially a go-
between. Agents are paid a commission on your orders. As a result, you will not be obtaining
the greatest deal possible. However, they are useful in other ways.

A reputable agent will have an in-depth talk with you about what you are seeking for before
approaching a mill for fabric procurement. They will then advise you on whether your proposal
is realistic and repackage your requirements into easy-to-digest notes for fabric makers.

 Purchase and Procurment- Includes the finalizing deal and making payment by agent.
1. Website/Store Visit

2. Selecting category/ Walk around3. Selecting Product

3. Selecting Product

4. Entering Dates

5. Entering Delivery and Pickup address

6. Paying Security and Rental Price

How it works?

1. MAKE YOUR CHOICE

Browse through our exclusive collection and pick your look to lease it with ease.

2.DREAM FIT

Select your size and choose the preferred duration and delivery date of your outfit.

3. STYLE YOUR LOOK

Amp up your game with accessories from our specially curated collection to complement your
outfit.

4. RENT FOR A CAUSE

Rental revenue proceeds will be donated to our NGO partners.

5. LOOK PICTURE PERFECT

Turn heads wherever you go and have a splendid time creating amazing memories. Don't
worry, the pick up is on us!

Physical evidence
The actual environment encountered by the customer is referred to as the physical evidence
aspect of the marketing mix. This may include:
1. Website

Websites, blogs, social media, and several other types of digital activity are now an important
part of the extended marketing mix's physical evidence aspect. That is the only piece of physical
proof that the majority of individuals will ever come into contact with in their lives. As a result,
we are going to make daily updates to our website.

2. Store pictures and videos

In order to seek trust from our customers, we will be very consistent in uploading videos of our
service and client feedback.

3. PR

When our audience would be watching the people they love, they trust, using our service and
liking it, they would also be looking forward to connect with us.

4. Store atmosphere

The temperature, colour, smell and sound, as well as music and other sounds, make up the
ambient conditions. It is a collection of various components that, whether consciously or
subconsciously, contribute to the experience that you have with the service. The atmosphere
can take on many forms. So, we will maintain temperature of 24c inside our store and a fixed
playlist of soft tunes will be played.
5. Product catalogue
6. Layout store

Design and layout are critical because they must make the client experience easy and
straightforward. Customers will go elsewhere if they cannot find what they are looking for.It is
critical that physical evidence appeals to customers. It should also reflect how the company
wants its customers to perceive it.

Front-row action

Actions that take place right in front of the customer. These activities might be either human-
to-human or human-to-computer. Human-to-human actions are the actions and steps taken by
the contact employee (the individual who interacts with the client). When a consumer interacts
with self-service technology, human-to-computer operations are performed (for example, a
mobile app or an ATM).

In the case of our appliance company, the frontstage actions are directly related to consumer
actions: the shop worker greets clients, a chat assistant on the website informs them which
units have specific characteristics, and a trading partner contacts customers to plan delivery.

1. Website/ Email/Store Visit

2. Billboard Ad., Influencers Reviews
3. Display of ClothS
4. Manager/Team
Backstage activities
Steps and activities that take place behind the scenes to support what is happening onstage.
These actions could be carried out by a backstage employee (for example, a cook in the kitchen)
or by a frontstage staff who accomplishes something that the consumer cannot see (e.g., a
waiter entering an order into the kitchen display system).

Several backstage actions occur in our appliance-company example: A warehouse employee

enters and updates inventory numbers into POS software; a shipping employee inspects the
unit's condition and quality; a chat assistant contacts the factory to confirm lead times;
employees maintain and update the company's website with the most recent units; and the
marketing team creates advertising material.

1. Design The Website and Store Layout

2. Contact Faishon Observers
3. Train Manager
4. Decorate and Procurement
5. Logo and Brand awareness spreading, Packaging
6. Matching Real Time inventory and Showcase Inventory
7. Ensuring Delivery/Pickup