Semi-

Detailed
Lesson
Plan
Teacher: Michelle Villamor In
Calera_Bocboc, T-II
School: MAIHS-SHSMEDIA AND
Department
Subject: Media and INFORMATI
Information Literacy
Grade: Grade 12 Students
Date: June 21, 2021 ON
Time: 1:00-2:00 pm LIETRACY
Learning Competencies:
Realize the opportunities and challenges in media and information (MIL11/12OCP-
IIIh24); and
Research and cite recent examples of the power of media and information to affect
change (MIL11/12OCP-IIIh25)

Content Standard:
The learner demonstrates understanding of media and information literacy (MIL) and
MIL related concepts.

Performance Standard:
The learner produces a living museum or electronic portfolio or any other creative
forms of multimedia showcasing their / his/her understanding, insights, and
perceptions of the different resources of media and information.

1. OBJECTIVES
At the end of the lesson, the learners will be able to:
Engage with media and other information providers effectively.
Learn on the opportunities, challenges, and power of media and information.
Aids learners develop their critical thinking and life-long learning skills for socializing
and becoming active citizens” in the country.

2. SUBJECT MATTER:
Topic: Opportunities, Challenges, and Power of Media and Information
References: QUARTER 4-ADM (module 10-week 10)
Materials: Module, Android Phone, PowerPoint Presentation
Time allotment: 60 mins.

3. PROCEDURE:

REVIEW:
In the previous lesson, you have learned about the policies and ethics of
information production, consumption, and sharing. Media and information literacy also
call for individuals to be mindful of the ethical and legal implications of how they use
and share information. Copyright, intellectual property, netiquette, these are only a
few concerns that dominate the Information Age, concerns that media and literate
individuals must understand and inculcate the importance. Now, it’s time to move on
to the next topic!

MOTIVATION:
Directions: Word Search. The following are concepts (words) that you will come
across as you go further on this lesson. Search these words below:
ACTIVITY:
ACTIVITY 1: Imagine a World without Media
Media and information have definitely evolved throughout the decades. With the
advent of technology, human life has been continually influenced, shaped, and
improved. In this warm-up activity, illustrate how you would imagine yourself and the
society without all the media instruments we have today. Submit your output on an
A4- sized bond paper and be ready with a brief explanation of your illustration.
ACTIVITY 2: Picture Analysis. Study the picture below and answer the following
questions. Your task will be rated based
on the previous rubrics presented.

1. How important is the role of

media in maintaining truth and
transparency for the general
public?
2. How does political pressure
influence media in upholding
truth?
3. What could happen when
media is under political
pressure.
ANALYSIS:
There are both endless opportunities and challenges in the Information Age. As a
digital native, you ought and be able to make the best use out of the media’s
opportunities and hurdle over its challenges. Read and reflect on how these
opportunities and challenges exist and affect some of the different aspects of society.
1. Economics of Media: Ratings and Revenues

The economics of media can be explained in the simple equation Ratings=

Revenues. As a commercial industry, the media earns profit through advertisement.
Advertisers pay for air-time or ad-space in media platforms to reach or to promote their
goods or services to the media’s audience. Advertisers are more likely to invest if there is a
high volume of consumers patronizing the media programs or content or if their target
market is among those consumers.
Ratings-are colloquial terms for audience measurement that influences timing,
placements, and markets for media content and advertising(Balnaves, O’Regan, &
Goldsmith, 2011). As such ratings determine the number of people watching, listening to or
reading a particular content.
Revenues-are incomes generated from the sale of goods or services, or any other use
of capital or assets, associated with the main operations of an organization before any costs
or expenses are deducted.
The Opportunity
The Philippine media is a great asset in the country’s economy. In fact, the Philippines Star
reported that in the year 2010 alone, the creative or copyright-based industries contributed
P661.23 billion to the Philippines economy.
The Challenges
Despite thriving as an industry, the media remains vulnerable to economic threats. The most
notorious among them is privacy. Privacy is defined as the unauthorized use of another’s
production, invention, or conception especially in infringement of copyright by the Merriam
Webster’s Dictionary.
The existence of cheap or even free digital technologies like torrent downloading
makes piracy even more attractive to consumers.

2. Media and Information for Education

Media and information have made a radical impact in education. Learning has never been
easier and at the same time more complicated than it is today in the age of media and
information.
The Opportunity
Merriam-Webster’s dictionary defines education as the knowledge, skill, and understanding
that you get from attending a school, college, or university. Today, education has taken
whole new meaning with media and information.

Online education is now a fast-becoming trend in society. Schools and universities are
adopting this practice as part of their offered services. Everyone with access to the internet
need not physically attend a class to get an education. This setup is popular among those
who wish to further their education but do not have the time or energy to deal with regular
school. With media and information, one can earn a degree from the comfort of their homes.

Education traditionally requires a student to prove that learning took place. To do so,
one must be able to pass exam to test his knowledge on a certain subject and produce
outputs that will confirm if he can apply that knowledge. Media information makes this
process a little less rigorous through content contribution. By allowing people to share their
knowledge online for others to see, the network of experts can check and balance each
other’s understanding of subjects, therefore refining learning through interaction.

The convenience, abundance, and interconnection, aspects of media and information

for education are opportunities worth taking advantage of.

The Challenge

In education, the opportunities brought about by media and information is also to be blamed
for its many challenges. Not only does this promote laziness, constant access also puts a lot
of pressure on servers, requiring constant upgrades and regular maintenance around
cyberspace.

The overwhelming amount of content to but found online requires the tedious process
of sorting through unnecessary or unrelated content to one’s research. As challenging as it
may be, it is necessary. Allowing anyone with access to the internet to contribute to the
network of information raises credibility and authenticity issues.

Media and Information for Social Science

The society is heavily influenced by media

and information. It is no surprise then that media
and information have been linked to social
changes. Oxford bibliographies referred to the
social change as a significant alteration of
social structure.

The Opportunity

Among the first to realize the possible positive applications of the media and society’s
co-dependent relationships were Daniel Lerner and Wilbur Schramm. In their perspective
works, The Passing of Traditional Society (1958) and Mass Media and National Development
(1964) served as the founding texts of development communication according to University
of Pennsylvania (UPenn). Development communication uses communication to aid in the
development of society. One practical application of this is community-based media
programs. Through information dissemination, promotion of development advocacies, and
providing a medium for social interaction among communities, these types of programs pave
the way for a positive social change.

The Challenge

Media and information have the power to sway society’s beliefs and perception.
People have the tendency to receive data from the media and accept it as fact right away
without conducting due diligence.
3. Effect of Media in Politics

Politics regulates the media industry. They enforce the rules and regulations
governing the media industry as prescribed in a country’s current political system. It is for
this reason that the nature of media varies from country to country.

The Opportunity
The interrelationship between media and politics provides a fair foundation in nth function of
media as a source of information. Provisions in the law like the Freedom of Information Bill
which mandates the release of public documents to those who require it benefits the media
in their access to information and the government in its war against corruption (The Official
Gazette).

The Challenge

As a developing country, the government concentrates on solving problems like poverty,

unemployment, lack of proper healthcare, and access to education.

The shortage of government funding, not to mention the lack of projects and
programs, that helps cultivate creativity – which is the core of media – prevents the media
industry to reach its potential for success. Even the weak enforcement of certain laws to
protect the media exposes them to threats that could damage repercussions in the industry.

ABSTRACTION:

Complete the sentence stem below. Write your answers on a separate sheet of paper.

1. The advancement of media and information brings society countless opportunities

such as ___________________________________________________________
___________________________________________________________________.
2. However, along with these opportunities are risks and challenges like
____________________________________________________________________
___________________________________________________________________.
3. The media is considered a powerful catalyst in a way that
____________________________________________________________________
___________________________________________________________________.

APPLICATION:

Understanding the opportunities and challenges of media and information is best done
by reflecting on how it exists in your life. With this, in the table below, write what you think
are the opportunities (positive effects) or challenges (threats or negative effects) brought by
media (new and traditional) and information citing personal experiences or examples.

MEDIA AND INFORMATION

Opportunities Challenges
4. EVALUATION:

Identify the following statement by writing O, if it is an opportunity and C, if

it is a challenge in media and information.

_______ 1. A community-based media programs _______ 6. Infringement of human rights

_______ 2. Freedom of expression _______ 7. Business Processes

_______ 3. Unreliable sources _______ 8. Identity Theft

_______ 4. Fake news _______ 9. Commercial fraud

_______ 5. Faster and free communication _______ 10. Employment (Job Hiring)

CREATING INFOGRAPHICS
Directions: In a one-eighth illustration board, make an infographic. You may use pictures (a
cut-out from a magazine) or a drawing which shows opportunities and
challenges in media and information. See the sample of infographic below. Your
output is rated based on the rubrics below.
Rubrics on Infographic Making

PREPARED BY: CHECKED BY:

MICHELLE C. BOCBOC, T-II JAY O. ACQUIAT, T-III

Subject Teacher SHS Department Head
Noted:
ROLITO L. UNAY, SP-II
School Head