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Basic Course of Entrepreneurship_DEC 2019

The document outlines the examination structure for a B.Tech General Elective course on Basic Course of Entrepreneurship at Pondicherry Engineering College. It includes various sections with questions on topics such as Design Thinking, types of entrepreneurship, market identification, and case studies related to starting a software training company. The exam is divided into three parts, with a total of 60 marks available.

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SIVARAAM NATARAJAN
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17 views

Basic Course of Entrepreneurship_DEC 2019

The document outlines the examination structure for a B.Tech General Elective course on Basic Course of Entrepreneurship at Pondicherry Engineering College. It includes various sections with questions on topics such as Design Thinking, types of entrepreneurship, market identification, and case studies related to starting a software training company. The exam is divided into three parts, with a total of 60 marks available.

Uploaded by

SIVARAAM NATARAJAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Programme : B.

Tech
Category : TA

PONDICHERRY ENGINEERING COLLEGE, PUDUCHERRY


B.TECH DEGREE EXAMINATION – NOVEMBER / DECEMBER 2019
Common to ALL Branches

General Elective
HSG03 – Basic Course of Entrepreneurship
Time: Three Hours Max. Marks: 60
Part A - Answer ALL Questions. 5 x 2 = 10 Marks
No. Question
i. Define Brainstorming.
ii. What is Design Thinking?
iii. Differentiate Fixed cost and Variable cost with example
iv. List out the various sources of funds for bootstrapping.
v. Expand PAN and GST.
Part B - Answer ALL Questions. 5 x 8 =40 Marks
No Question Marks
1. a. Describe the importance of Empathize in Design Thinking Model. 4
b. What are the various types of Entrepreneurship style? Explain. 4
OR
2. a. How to identify a problem worth solving using Jobs-to-be-Done (JTBD) 4
methodology?
b. 4
Brief about various types of markets with relevant example.

3. a. 4
How do you identify the early adaptors? Give example
b. 4
Explain the Lemonade principle with suitable example
OR
4. a. What is Blue Ocean strategy? Explain the four action frameworks involved 4
in it.
b. How do you identify customer segment? Bring out the importance of 4
customer segment.

5. a. With the help of a diagram explain the Lean approach and discuss how it 8
helps in the venture creation process
OR
6. a. 4
“Solution demo is the pre-requisite for developing MVP”. Justify.
b. 4
Explain the various types of revenue applicable to a business venture
7. a. 4
How do you identify the right pricing model for your venture? Discuss.
b. 4
Bring out the importance of a co-founder in an entrepreneurial venture
OR
8 a. 4
Distinguish Solution demo, Prototype and Minimal Viable Product.
b. 4
Make a sales plan based on the customer acquisition funnel.

9. a. 4
State the various kinds of business organization with relevant example.
b. 4
What are the channels through which you can reach early adaptors?
OR
10 a. 4
Explain Shared Leadership and its importance in an entrepreneurial venture
b. 4
Compare the features of Regulatory compliance and Internal Compliance
Part C 1 x 10 =10 Marks

No Question Marks
11. a. Case Study:
Kavitha was set more intently on her dream of starting a software
training company at Pondicherry. She is an M.Sc (Computer Science)
graduate. She has her own space for her company.

1. Which Effectuation principle Kavitha can use? (2) 10


2. Do kavitha need a co-founder? (2)
3. Which marketing channel she has to choose? (2)
4. What will be her sources of fund? (2)
5. How does she arrive various revenue streams? (2)
OR
12. a. Case Study:
Kavitha was set more intently on her dream of starting a software
training company at Pondicherry. She is an M.Sc (Computer Science)
graduate. She has her own space for her company.
10
1. Apply Design Thinking and help Kavitha to make a sound
decision.(5)
2. Prepare a Lean Canvas Model which helps Kavitha to start her
business. (5)

Note : i. For Part A only one question from each unit shall be selected
ii. For part B one question from each unit with either or choice need to be set
iii. Subdivision in Part B Questions is optional.
iv. Part C Question can be from any of the Unit or combination of units
*********

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