Seat No: ______________ Enrollment No: ______________

PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Summer 2021 - 22 Examination
Semester: II Date: 24/05/2022
Subject Code: 06200155 Time: 10:30am to 1:00pm
Subject Name: Research Methodology Total Marks: 60
Instructions
1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Start new question on new page.

Q.1 Do as Directed.
A).Multiple choice type questions/Fill in the blanks. (Each of 1 mark) (05)
1. Probability sampling is based on the concept of _______selection.
a) non random c) random
b) semi non random d) semi random
2. Secondary/existing data may include which of the following?
a) Official documents c) Personal documents
b) Archived research data d) All of the above
3. A variable that is presumed to cause a change in another variable is called a
(n)_______.
a) independent variable c) dependent variable
b) categorical variable d) continuous variable
4. Which research paradigm is least concerned about generalizing its findings?
a) Quantitative research c) Qualitative research
b) Mixed research d) None of these
5. Which of the following is a longitudinal design?
a) Panel c) Cross sectional
b) Single time measurement d) Both a and c are longitudinal designs
B).Define the following. (Each of 1 mark) (05)
1.Research
2. Hypothesis
3.Research design
4.Standard deviation
5.Extraneous variable
C).Describe in brief ( Each of 1 mark) (05)
1.Exploratory research
2.Sampling unit
3.Type II error
4.Double barreled question
5. Census
Q.2 Answer the following questions.
A). What are the four basic levels of measurement? Explain each one with suitable example. (07)
B).What are data collection methods for observation? Explain any two of them in detail. (08)
Q.3 Answer the following questions.
A PBC organization wants to measure the effectiveness of its training program for newly joining
A). trainees .Which experimental research design would you suggest? Why? (07)
A researcher would like to measure the retailers’ perception towards GST in Gujarat but he is
B).confused regarding the sampling technique to be used. Kindly suggest him appropriate sampling (08)
technique along with its merits and demerits.
Q.4 Attempt any two questions. (Each of 7.5 mark) (15)

Page 1 of 2
1.A two-wheeler manufacturing company wants to study the satisfaction level of its
customers. The company appoints you as researcher for this project. Prepare a
questionnaire for conducting this survey.
2. A potential buyer wants to decide which of the two brands of electric bulbs he should buy
as he has to buy them in bulk. As a specimen, he buys 100 bulbs of each of the two brands –
X and Y. On using these bulbs, he found that brand X has a mean life of 1000 hours with a
standard deviation of 30 hours and brand Y has a mean life of 1050 hours with a variance of
2500 hours. Do the two brands differ significantly in quality at 5% level of significance?
Alpha at 0.05 is 1.65 and at 0.025 is 1.96
3. The campus food service would like to determine how many people eat in the student
cafeteria. List the survey method that could be used to obtain this information. Which method
is best? Why?
4. A researcher is engaged in the project of social concerns and respondents were not prepared to
answer directly. Which data collection method need to be used by him and Why?

Page 2 of 2
Seat No:______________ Enrollment No:______________
PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Summer/Winter 2021 - 22 Examination
Semester: 2 Date: 8-4-2022
Subject Code: 06200155 Time: 10:30am to 1:00pm
Subject Name: Research Methodology Total Marks: 60
Instructions
1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Start new question on new page.
Q.1 Do as Directed.
Multiple choice type questions/Fill in the blanks. (Each of 1 mark) (05)
1.The existing company information is an example of which data?
a)Primary c)Both A and B
b) Secondary d)None
2.. Questionnaire is filled by ……………….
a)Respondent c)Enumerator
b)Everybody d)None
3.A ______ is a subset of a _________.
a)Sample, population c)Population, sample
b)Statistic, parameter d)Parameter, statistic
4.Final stage in the Research Process is
a)Problem formulation c)Data Analysis
b)Data collection d)Report Writing
5.The first page of the research report is
a)Appendix c)Bibliography
b)Index d)Title Page
B).Define the following. (Each of 1 mark) (05)
1. Measurement
2. Scaling
3. Qualitative Data
4. Quantitative Data
5. Research Methodology
C).Direct questions. (Each of 1 mark) (05)
1.Type I and type II error
2.Reliability vs Validity
3.Ethnographic research
4.Leading questions
5.Types of information in a questionnaire
Q.2 Answer the following questions.
A).Write a short note on types of research designs. (07)
B).List down the market research proposal components (08)
Q.3 Answer the following questions.
A)..Write a short note on True experimental designs (07)
B).What is better, a Survey or Observation? Justify your answer. (08)
Q.4 Attempt any two questions. (Each of 7.5 mark) (15)
1. Explain in detail the questionnaire design process
2. Classification of sampling techniques
3. Steps involved in hypothesis testing
4.Different types of chart and graph representation

Page 1 of 1
Seat No:______________ Enrollment No:______________
PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Winter 2023 - 24 Examination
Semester: 02 Date: 14/12/2023
Subject Code: 06200155 Time10:30am to 1:00pm
Subject Name: Research Methodology Total Marks: 60
Instructions:
1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Start new question on new page.

CO PO BT
Q.1 Do as Directed.
A) Multiple choice type questions/Fill in the blanks. (Each of 1 mark) (05)
A).
1. Problem-identification research is typically used to address all of the following
topics EXCEPT
a) Market Share c) Long Range Forecasting
b) Short Range Forecasting d) Market Potential
2 The first step in the marketing research project should be ____.
a) Problem Definition c) Research Design Formulation
b) Problem Correction d) Report generation and Presentation
3 Large, representative samples are often used in _________.
a) Conclusive Research c) Exploratory Research
b) Subjective Research d) Observational Research
4 Which of the following is NOT a classification of the projective techniques used
in marketing research?
a) Complete Technique c) Picture Response Technique
b) Word Association d) Sentence Completion
5 Among the primary scales of measurement, the _________ has an absolute zero.
a) Ratio Scale c) Interval Scale
b) Ordinal Scale d) Nominal Scale
B).Define the following. (Each of 1 mark) (05)
1. Marketing Research
2. Longitudinal Research Design
3. Causal Research
4. Comparative Rating Scale
5. Hypothesis
C).Direct questions. (Each of 1 mark) (05)
1. Describe the steps in the Marketing Research Process
2. State the differences between Management Decision Problem and Marketing
Research Problem?
3. Differentiate between Exploratory and Conclusive Research.
4. List out classification of Survey Method.
5. Differentiate between balanced and unbalanced scales.
Q.2 Answer the following questions.
A).Explain in detail the primary scales of measurement. (07)
B).Explain in detail the noncomparative scales of measurement? (08)

Page 1 of 2
Q.3 Answer the following questions.
A).Develop a constant sum scale to determine preferences for restaurants. (07)
P & G would like to conduct a survey of consumer preferences for toothpaste brands
in Vadodara, but he is confused regarding the sampling technique to be used.
B). (08)
Kindly suggest him appropriate sampling technique along with its merits and
demerits.
Q.4 Attempt any two questions. (Each of 7.5 mark) (15)
1. Design an open ended question to determine whether households engage in
gardening. Also develop a multiple choice and a dichotomous question to obtain the
same information. Which form is the most desirable?
2. Develop a questionnaire related to flying passenger’s satisfaction towards
BINGO airline.
3. Develop a questionnaire for determining household perception for popular brands
of Shampoo.
4. Frame three hypotheses for the study of consumer behavior towards Healthcare
drinks at Vadodara City.

Page 2 of 2
Seat No:______________ Enrollment No:______________
PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Winter 2023 - 24 Examination
Semester: 02 Date: 14/12/2023
Subject Code: 06200155 Time10:30am to 1:00pm
Subject Name: Research Methodology Total Marks: 60
Instructions:
1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Start new question on new page.

CO PO BT
Q.1 Do as Directed.
A) Multiple choice type questions/Fill in the blanks. (Each of 1 mark) (05)
A).
1. Problem-identification research is typically used to address all of the following
topics EXCEPT
a) Market Share c) Long Range Forecasting
b) Short Range Forecasting d) Market Potential
2 The first step in the marketing research project should be ____.
a) Problem Definition c) Research Design Formulation
b) Problem Correction d) Report generation and Presentation
3 Large, representative samples are often used in _________.
a) Conclusive Research c) Exploratory Research
b) Subjective Research d) Observational Research
4 Which of the following is NOT a classification of the projective techniques used
in marketing research?
a) Complete Technique c) Picture Response Technique
b) Word Association d) Sentence Completion
5 Among the primary scales of measurement, the _________ has an absolute zero.
a) Ratio Scale c) Interval Scale
b) Ordinal Scale d) Nominal Scale
B).Define the following. (Each of 1 mark) (05)
1. Marketing Research
2. Longitudinal Research Design
3. Causal Research
4. Comparative Rating Scale
5. Hypothesis
C).Direct questions. (Each of 1 mark) (05)
1. Describe the steps in the Marketing Research Process
2. State the differences between Management Decision Problem and Marketing
Research Problem?
3. Differentiate between Exploratory and Conclusive Research.
4. List out classification of Survey Method.
5. Differentiate between balanced and unbalanced scales.
Q.2 Answer the following questions.
A).Explain in detail the primary scales of measurement. (07)
B).Explain in detail the noncomparative scales of measurement? (08)

Page 1 of 2
Q.3 Answer the following questions.
A).Develop a constant sum scale to determine preferences for restaurants. (07)
P & G would like to conduct a survey of consumer preferences for toothpaste brands
in Vadodara, but he is confused regarding the sampling technique to be used.
B). (08)
Kindly suggest him appropriate sampling technique along with its merits and
demerits.
Q.4 Attempt any two questions. (Each of 7.5 mark) (15)
1. Design an open ended question to determine whether households engage in
gardening. Also develop a multiple choice and a dichotomous question to obtain the
same information. Which form is the most desirable?
2. Develop a questionnaire related to flying passenger’s satisfaction towards
BINGO airline.
3. Develop a questionnaire for determining household perception for popular brands
of Shampoo.
4. Frame three hypotheses for the study of consumer behavior towards Healthcare
drinks at Vadodara City.

Page 2 of 2
Seat No: ______________ Enrollment No: ______________
PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Summer 2023-24 Examination
Semester:02 Date: 24/05/2024
Subject Code: 06200155 Time: 10:30am to 1:00pm
Subject Name: Research Methodology Total Marks: 60
Instructions
1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Start new question on new page.

Q.1 Do as Directed. CO PO BT
Multiple choice type questions/Fill in the blanks. (Each of 1 mark) (05)
A). 1. What is a cohort research design? CO1 PO1 B1
a) Single cross sectional c) Both a and b.
b) Multi cross sectional. d) Neither a nor b
2 Which of the following is not a type of non-probability sampling? CO1 PO2 B1
a) Snowball Sampling c) Stratified random sampling
b) Quota sampling d) Convenience sampling
3 Type II error in hypothesis testing is committed when CO2 PO3 B2
a) We reject the null hypothesis c) We reject the null hypothesis when
whilst the alternative hypothesis is it is true
true
b) We accept a null hypothesis d) None of the above
when it is not true
4 What is the purpose of conclusion in a research report? CO2 PO1 B1
a) It is a summary of what the c) It summarizes key findings in
article already said relation to the research question.
b) It contains useful review of the d) It outlines the methodological
relevant literature procedures that were employed.
5 Which is not type of test of significance for small sample ? CO3 PO4 B2
a) t - Test c) F - Test
b) z - Test d) Q - Test
B).Define the following. (Each of 1 mark) (05)
1. Sampling Error CO1 PO2 B3
2. Objective Evidence CO2 PO1 B2
3. Internal Data CO1 PO2 B1
4. Focus Group CO3 PO3 B3
5.Measurement CO2 PO4 B2
C).Direct questions. (Each of 1 mark) (05)
1.What are Projective Techniques? CO1 PO2 B1
2. What is exploratory research? CO2 PO3 B1
3. What is the Causal Research? CO3 PO4 B2
4. What is a Sampling Frame? CO2 PO3 B1
5. What is Pretesting? CO3 PO2 B2
Q.2 Answer the following questions.
What is scaling? Explain with examples the different types of primary scales of CO2 PO3 B1
A). (07)
measurement.
B).Briefly, describe the different steps involved in a research process. (08) CO3 PO2 B2
Q.3 Answer the following questions.

Page 1 of 2
What is hypothesis? What is its role in research? Describe null and alternative CO2 PO1 B1
A). (07)
hypotheses with appropriate examples.
What are the primary differences between qualitative and quantitative research CO3 PO4 B2
B). (08)
techniques?
Q.4 Attempt any two questions. (Each of 7.5 mark) (15)
CO4 PO5 B4
1. You are the Marketing Manager of MosRid Mosquito repellent. Design a
questionnaire to find out customer’s satisfaction towards the product.
2. What is the importance of research in management decision making? Illustrate CO2 PO3 B2
your answer with example.
3 Develop a Likert Scale, A Semantic Differential Scale, and a Staple Scale for CO4 PO5 B4
measuring store loyalty. (Any store of your choice)
4. Ajay Auto was the market leader in two-wheelers up to 2018. In 2019, it lost its CO5 PO3 B3
leadership position to Vijay Auto. In order to regain its market share, the
company wants to find out the reasons for its failure in the market. Design market
research to help the company find out the reasons.

Page 2 of 2
Seat No: ______________ Enrollment No: ______________
PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Summer 2023-24 Examination
Semester:02 Date: 24/05/2024
Subject Code: 06200155 Time: 10:30am to 1:00pm
Subject Name: Research Methodology Total Marks: 60
Instructions
1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Start new question on new page.

Q.1 Do as Directed. CO PO BT
Multiple choice type questions/Fill in the blanks. (Each of 1 mark) (05)
A). 1. What is a cohort research design? CO1 PO1 B1
a) Single cross sectional c) Both a and b.
b) Multi cross sectional. d) Neither a nor b
2 Which of the following is not a type of non-probability sampling? CO1 PO2 B1
a) Snowball Sampling c) Stratified random sampling
b) Quota sampling d) Convenience sampling
3 Type II error in hypothesis testing is committed when CO2 PO3 B2
a) We reject the null hypothesis c) We reject the null hypothesis when
whilst the alternative hypothesis is it is true
true
b) We accept a null hypothesis d) None of the above
when it is not true
4 What is the purpose of conclusion in a research report? CO2 PO1 B1
a) It is a summary of what the c) It summarizes key findings in
article already said relation to the research question.
b) It contains useful review of the d) It outlines the methodological
relevant literature procedures that were employed.
5 Which is not type of test of significance for small sample ? CO3 PO4 B2
a) t - Test c) F - Test
b) z - Test d) Q - Test
B).Define the following. (Each of 1 mark) (05)
1. Sampling Error CO1 PO2 B3
2. Objective Evidence CO2 PO1 B2
3. Internal Data CO1 PO2 B1
4. Focus Group CO3 PO3 B3
5.Measurement CO2 PO4 B2
C).Direct questions. (Each of 1 mark) (05)
1.What are Projective Techniques? CO1 PO2 B1
2. What is exploratory research? CO2 PO3 B1
3. What is the Causal Research? CO3 PO4 B2
4. What is a Sampling Frame? CO2 PO3 B1
5. What is Pretesting? CO3 PO2 B2
Q.2 Answer the following questions.
What is scaling? Explain with examples the different types of primary scales of CO2 PO3 B1
A). (07)
measurement.
B).Briefly, describe the different steps involved in a research process. (08) CO3 PO2 B2
Q.3 Answer the following questions.

Page 1 of 2
What is hypothesis? What is its role in research? Describe null and alternative CO2 PO1 B1
A). (07)
hypotheses with appropriate examples.
What are the primary differences between qualitative and quantitative research CO3 PO4 B2
B). (08)
techniques?
Q.4 Attempt any two questions. (Each of 7.5 mark) (15)
CO4 PO5 B4
1. You are the Marketing Manager of MosRid Mosquito repellent. Design a
questionnaire to find out customer’s satisfaction towards the product.
2. What is the importance of research in management decision making? Illustrate CO2 PO3 B2
your answer with example.
3 Develop a Likert Scale, A Semantic Differential Scale, and a Staple Scale for CO4 PO5 B4
measuring store loyalty. (Any store of your choice)
4. Ajay Auto was the market leader in two-wheelers up to 2018. In 2019, it lost its CO5 PO3 B3
leadership position to Vijay Auto. In order to regain its market share, the
company wants to find out the reasons for its failure in the market. Design market
research to help the company find out the reasons.

Page 2 of 2
Seat No: ..................... Enrollment No: .....................

PARUL UNIVERSITY
FACULTY OF MANAGEMENT STUDIES
MBA Winter 2024 - 25 Examination

Semester: II Date: 10-12-2024

Subject Code: 06200155 Time: 10:30 AM TO 01:00 PM
Subject Name: Research Methodology Total Marks: 60

Instructions:
1. All questions are compulsory.
2. Make suitable assumptions whenever necessary.
3. Write the answers for both sections on separate answer sheets.

SECTION - A Marks CO BT
Q1. Attempt Any Two Questions out of Three (4)
i. State the difference between random and non-random sampling. 2 CO1 BT1
ii. Compare the Likert scale to the Semantic Differential scale in 2 CO3 BT2
terms of structure and use.
iii. Infer why ratio scales are considered the most precise 2 CO3 BT4
measurement scales in research.

Q2. Attempt Any Three Questions out of Four (18)

i. Describe the advantages of primary data collection in research. 6 CO1 BT2
ii. Demonstrate how to apply random sampling in a survey for 6 CO3 BT4
customer satisfaction.
iii. Distinguish between estimation and hypothesis testing in 6 CO1 BT4
statistical inference.
iv. Distinguish between structured, semi-structured, and 6 CO3 BT2
unstructured questionnaires in market research.

Q3. Answer the following (8)

Introduction to Research In the field of social sciences, research 8 CO1 BT2
is crucial to understanding human behavior and societal trends.
John, a sociologist, is tasked with studying the impact of social
media on adolescent mental health. His goal is to provide data-
driven insights that can inform policies aimed at reducing mental
health issues among teenagers. To do so, John needs to first
define the scope of his research, identifying a clear research
question. He also recognizes the importance of conducting a
literature review to understand existing studies. By narrowing
down his research to a specific age group and geographical
location, John aims to gather more precise data that can be
useful for future policy-making. Questions: 1. What is the
purpose of a literature review in John's research? 2. How does
1/2
narrowing down the research scope improve the study's
effectiveness?

SECTION - B Marks CO BT
Q4. Attempt Any Two Questions out of Three (4)
i. Classify the research designs used in the studies: "Survey on
employee stress levels" and "Case study on employee 2 CO2 BT3
engagement."
ii. Evaluate the accuracy of point estimation for population means. 2 CO4 BT5
iii. Compose a step-by-step guide to testing a hypothesis for a 2 CO4 BT6
population proportion.

Q5. Attempt Any Three Questions out of Four (18)

i. Apply the observation method to study customer behavior in a 6 CO2 BT3
fast-food restaurant during peak hours.
ii. Assess the implications of a chosen significance level on Type I 6 CO4 BT5
and Type II errors.
iii. Formulate a hypothesis for a survey-based research project
investigating the link between employee benefits and job 6 CO2 BT6
retention.
iv. Design a simulation study to compare the effectiveness of one- 6 CO4 BT6
tailed and two-tailed tests.

Q6. Answer the following (8)

Primary Data Collection through Experimentation in Product
Development Sophia, a product designer for a tech company, is
developing a new smartphone. To determine the most user-
friendly design, she sets up a controlled experiment where
participants test two different prototypes. Participants perform
tasks such as making calls, sending messages, and using apps,
while Sophia records their performance and gathers feedback on
usability. The data collected from these experiments will help 8 CO2 BT5
her make informed decisions about the final product design.
Questions: Evaluate the effectiveness of using experimentation
as a primary data collection method for Sophia’s product design.
What are the advantages and disadvantages of this approach?
Could secondary data, such as existing research on smartphone
usability, have provided sufficient insights, or was primary
experimentation necessary? Support your answer.

2/2