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The project aims to create an engaging social media post for 'Sparkle Clean,' a fictional cleaning company in Nairobi, highlighting their services like deep cleaning and sanitizing. The post should be visually appealing, using a clean design with specific colors and icons, and include a clear call to action. Participants will learn to customize a template in Canva to effectively promote the brand to busy professionals and families in Nairobi.

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EMMANUEL FADHILI
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7 views5 pages

Project

The project aims to create an engaging social media post for 'Sparkle Clean,' a fictional cleaning company in Nairobi, highlighting their services like deep cleaning and sanitizing. The post should be visually appealing, using a clean design with specific colors and icons, and include a clear call to action. Participants will learn to customize a template in Canva to effectively promote the brand to busy professionals and families in Nairobi.

Uploaded by

EMMANUEL FADHILI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Brief: Social Media Post for a Cleaning Company

Project Title: Creating a Social Media Post for “Sparkle Clean” Cleaning
Services

Objective: Design an engaging social media post that promotes “Sparkle


Clean,” a fictional cleaning company. The goal is to create a visually appealing
post that highlights the company’s services and attracts potential clients.

Background: Sparkle Clean is a cleaning service company in Nairobi,


offering residential and commercial cleaning solutions. They specialize in
deep cleaning, carpet cleaning, and sanitizing services, aiming to help busy
Kenyans maintain a clean, healthy environment.

Target Audience: Busy professionals, families, and small businesses in


Nairobi looking for convenient and reliable cleaning services.

Key Message: "Make Your Space Sparkle – Affordable, Reliable, and


Professional Cleaning Services in Nairobi!"

Design Requirements:

Platform: Instagram (square dimensions, 1080 x 1080 pixels)

Content:
1. Company Name: Sparkle Clean
2. Slogan: "Make Your Space Sparkle!"
3. Services to Highlight: Deep Cleaning, Carpet Cleaning, and Sanitizing.
4. Contact Information: Phone number, email, and Instagram handle.

Visual Style:
1. Clean, professional, and inviting.
2. Use colors like blue and white to convey cleanliness.
3. Include icons or visuals that represent cleaning, such as bubbles, mops,
or sparkles.

Call to Action (CTA):


"Book Now!" or "Contact Us Today for a Sparkling Clean!"

Project Goals: By the end of the session, participants should be able to:
1. Use a template or start from scratch to create a social media post.
2. Customize colors, text, and images to match the brand and message.
3. Apply design principles to make the post visually appealing and
engaging.

Instructions for Creating the Sparkle Clean Social Media Post in Canva
1. Log into Canva:

Go to www.canva.com and sign in to your account.

2. Start a New Design:


● On the Canva dashboard, click on “Create a design.”
● Select “Instagram Post (1080 x 1080 px)” to create a square post
suitable for social media.

3. Choose a Template (Optional):

● Search for “Cleaning Service” or “Business Promotion” templates.


● Choose a template that has a professional look, with space for text and
images.
● Note: If you prefer, you can start with a blank canvas for a custom
design.
4. Add and Edit Text:

● Company Name: Add a text box for “Sparkle Clean.” Use a bold, clean
font for the company name to make it stand out.
● Slogan: Add a smaller text box underneath with the slogan “Make Your
Space Sparkle!”
● Services: List the services offered, like “Deep Cleaning, Carpet
Cleaning, Sanitizing.”
● Contact Information: Add a section for contact details (phone number,
email, and social media handle).
● Use a consistent font style across the post, but vary font sizes to create
a visual hierarchy.

5. Customize Colors and Background:

● Select the background color or add a background image.


● Choose clean and bright colors like white or light blue to convey
freshness and cleanliness.
● Adjust text colors to ensure readability and contrast against the
background.

6. Add Icons or Images:

● Go to the “Elements” tab and search for icons related to cleaning (e.g.,
mops, bubbles, or sparkles).
● Add these icons near the text to visually emphasize the cleaning theme.
● If available, use a relevant image (such as a before-and-after photo) to
add impact.
7. Apply Design Principles:
● Ensure that text and images are aligned properly and spaced out
evenly.
● Create visual balance by distributing elements on the canvas
thoughtfully.
● Keep the design simple and uncluttered to ensure the message is clear.

8. Add a Call to Action (CTA):

● Add a final text box with a clear CTA, such as “Book Now!” or “Contact
Us Today.”
● Use a bright color for the CTA text or button to make it stand out.

9. Preview and Adjust:

● Look over the design to check for readability, alignment, and overall
appeal.
● Make any final adjustments to color, text size, or placement if needed.

10. Download or Share:

● Once satisfied, click on “Share” to download the post as a PNG or


JPEG file.
● You can also share it directly to Instagram if your account is connected
to Canva.

Sparkle Clean Brand Kit & Color Guide


Primary Colors
These colors create a sense of cleanliness, trust, and professionalism.

1. Sky Blue - #5AC8FA


Represents freshness and cleanliness, perfect for a cleaning service brand.
2. Navy Blue - #0A375A
Adds depth and professionalism, great for text and accent elements.

3. Secondary Colors
These colors can be used sparingly to highlight services or emphasize
important information.

Mint Green - #A8E6CF


Conveys health and eco-friendliness, ideal for highlighting sanitizing services.
Bright White - #FFFFFF
Clean and minimal, use as a background color or text contrast.

Accent Color
Use this color for call-to-action buttons or to draw attention to specific details.

Coral Orange - #FF6F61


Adds a pop of energy and urgency, making CTAs like “Book Now” stand out.

Typography Recommendations
1. Heading Font: Bold Sans Serif (e.g., Montserrat, Open Sans) for clear,
professional headers.
2. Body Font: Light Sans Serif (e.g., Lato, Raleway) for readability in
smaller text sections.

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