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SIP Presentation Hector Beverages: Submitted By: Rahul Kumar Iilm

Hector Beverages is launching a protein drink called Frissia in India to address protein deficiency. The presentation discusses Frissia's benefits, target audience, initial customer feedback, and challenges in awareness and distribution. A business plan is proposed to educate students about protein needs through interactive campus events and establish Frissia's presence in educational institutes.

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158 views

SIP Presentation Hector Beverages: Submitted By: Rahul Kumar Iilm

Hector Beverages is launching a protein drink called Frissia in India to address protein deficiency. The presentation discusses Frissia's benefits, target audience, initial customer feedback, and challenges in awareness and distribution. A business plan is proposed to educate students about protein needs through interactive campus events and establish Frissia's presence in educational institutes.

Uploaded by

rahul_elex24
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SIP Presentation

Hector Beverages
Submitted by:
Rahul Kumar
IILM
Introduction
• Physical wellbeing and health are among top
five emerging global phenomena along with
terrorism and technology.
• Most of the general Indian masses are either
protein deficient or are unaware of their daily
protein requirements.
• General perception: “protein drinks are meant
for gym goers and bodybuilders.”
Some Facts
• Protein is responsible for tissue and muscle
repairing.
• Hair loss, laziness, insomnia are other effects
of protein deficiency.
• Protein is there in milk, vegetables, fruits etc
• Frissia, our protein drink is not for
bodybuilders only. It is for every protein
deficient Indian, like me and you.
EFFECTS OF PROTEIN DEFICIENCY
About Hector Beverages
• Hector is a new beverage manufacturing
company, which has started its venture in India
with a protein drink called Frissia.
• It is a US based company, with its headquarter in
Philadelphia.
• Its corporate office in India is in Gurgaon.
• Currently, Hector is only penetrating in Delhi and
NCR, but soon will expand in other major cities
of India.
About Frissia
Frissia

Fulfills 20% of our daily protein


requirements

flavours

vanilla chocolate
Who can
use Frissia?
Consumers approached
• Age group: 20 years and above.
• Gender: male/ female.
• Occupation: students, working professionals,
housewives.
• Residents of Delhi and NCR only.
Number of Number of Customers
people who did people who approached
not try tried • 40
• 24 • 16 • All above 20 yrs
• Professionals and • Mostly students
students. and friends.
Numbers :
Reasons:
• To oblige me.
• Impressed by my presentation.

Tried
• Trust in the product.
• Wish to be fit.
• Realized the importance of protein.

• Students refused mainly due to cost.

Not • Families were hesitant due to the general


perception about protein drinks(even after I
blew my mind explaining them).

tried • Unknowns thought I was a salesman and I got


replies such as; may be next time, I’m busy etc.
• Felt better after consuming a box of Frissia with milk. Housewives
• Intention to buy again.
• Hector needs to create brand awareness for Frissia. Working
people
• Unavailability of product in general market makes purchase difficult
for people who want to stick to a particular brand of protein drink.
• Chocolate flavor is awesome. students
• Frissia tastes better with milk specially the chocolate flavor.
• It was better if sachets were made available for students.
Feedback:
Still
Drop outs
consuming Generally due to
unavailability of
At least 8 people have
product and the
confirmed repurchase.
process involved in
purchase.

Few, who got vanilla


They believe that they flavor, did not like the
are being benefitted by taste. Hector is trying
the product and they to make them taste the
feel better now. chocolate flavor. Lets
see what happens.
Personal Experience With Customers
• My elder sister, a housewife, who bought 1 box, was
hesitant to buy initially but agreed later. She, now, after
consuming 1 box, feels better and intends to buy a few
more.
• My friend Anil, a pilot by profession, agrees that this drink
is something. He has promised to talk about the product
among his colleagues.
• Mr. Singh, a businessman, ate my brain for an hour but did
not buy a single box. He never intended to buy one, he just
called me because his son, my friend, requested him to
meet me.
Problems and recommendations
Hector seriously People will buy more
unawareness needs some easily if they see a TV
advertising. or newspaper AD.

General Campaigning in
perception colleges and offices Again advertisements
can help in educating can help to overcome
about protein people and in selling this problem also.
drinks the product.

Customers either
Initially Frissia could
Stages involved hasve to contact
be made available at
salesperson or get
in purcahse the chemist shops or
their product
selected retail shops.
through courier.
New Channel Development
Educational
institutes
(students)

Organizing workshops to educate students Students in MBA


abou value of protein. colgs have a very
Creativity is required from our side to involve hectic schedule
students(slogans, posters). and a busy
lifestyle.

Cost is one problem. Positive


Other is tapping in to this response10
channel efficiently. out of 16
customers are
students. .
BUSINESS PLAN
OBJECTIVE
• The ultimate objective of Hector Beverages
Pvt Ltd is related to market penetration for
Frissia and subsequently capturing the market
share & mind share of the consumers. In this
case, the consumers are the students and they
are to be targeted by the Frissia protein drink.
PLAN

To find and analyze the


To communicate to them
To educate the students diet of students, and
the ways in which
about the requirements convey to them that
Hector’s Frissia can help
of protein. they are protein
them.
deficient

To organize an
To place Frissia in
interactive event which
selected educational
will be fun for students
institutes and observe
and beneficial for
the response
Hector.
Suggested events
• Events that could be an option are, a football match(as there is
still game fever due to the world cup), treasure hunt( very
popular among the students fraternity of targeted age), cricket
matches, basketball, table tennis tournament(guaranteed
success) etc.
• Attractive prizes should also be offered to the students. Prizes
could be certificate, cash prize, gift hamper from Hector, Frissia
Boxes and above all assurance for summer internship or PPO
Experience With Hector
• As Hector promised before taking us as interns that it is a
cool place to work at, it has kept its word. It is definitely
one of the coolest companies I have ever heard of.
• Lots of freedom and space given to interns.
• I got to know, how it is out there in the real world. How
much efforts needs to be put in to a single product to make
it successful and to sell it, that I have certainly experienced.
• Sales fest induced a feeling of competition, which I believe
is good for success.
• THANK YOU HECTOR.

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