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Will Leap From $15.6 Billion in Total Worldwide Revenue in 2019 To .

Addressable TV advertising revenues are projected to increase over 500% from $15.6 billion in 2019 to $85.5 billion by 2025 as advertisers shift budgets to more targeted platforms. The analysis predicts growth across linear TV, video-on-demand, and connected TV in both developed and developing markets as addressable capabilities mature and advertising dollars follow viewers to these addressable platforms.

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Claire Santiago
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34 views

Will Leap From $15.6 Billion in Total Worldwide Revenue in 2019 To .

Addressable TV advertising revenues are projected to increase over 500% from $15.6 billion in 2019 to $85.5 billion by 2025 as advertisers shift budgets to more targeted platforms. The analysis predicts growth across linear TV, video-on-demand, and connected TV in both developed and developing markets as addressable capabilities mature and advertising dollars follow viewers to these addressable platforms.

Uploaded by

Claire Santiago
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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“Addressable TV advertising

will leap from $15.6 billion in


total worldwide revenue in
2019 to $85.5 billion by 2025.”
– Rethink TV

3 Types of Addressable TV
1. Linear TV In its report, Rethink attributed the rocketing revenues as a
2. VoD/catch up reflection on advertising dollars switching to addressable as
3. Connected TV (CTV) the platforms mature and better understood by the
advertising community.
Furthermore, the analysis predicts that the boom in
addressable TV advertising will occur in all sectors of pay-TV
and all major geographies over the next six years, engaging
viewers, driving response for brands and boosting revenues
for video service providers.
The rise of Connected TV is also a major driver especially in
North America and the larger economies of Asia Pacific.

https://www.broadbandtvnews.com/2019/11/14/addressable-advertising-boom-across-all-regions-and-platforms/

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