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Web Analytics: Live Project

This document provides instructions for a student to complete a live web analytics project, including analyzing real-time, audience, acquisition, behavior, and conversion reports for the Google Merchandise Store and answering questions about traffic, users, pages, and optimizing goals. The student is asked to present findings as a story and consider email campaign impacts. Screenshots of analytics data are requested to support each answer.

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Web Spring
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2K views

Web Analytics: Live Project

This document provides instructions for a student to complete a live web analytics project, including analyzing real-time, audience, acquisition, behavior, and conversion reports for the Google Merchandise Store and answering questions about traffic, users, pages, and optimizing goals. The student is asked to present findings as a story and consider email campaign impacts. Screenshots of analytics data are requested to support each answer.

Uploaded by

Web Spring
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WEB ANALYTICS

LIVE PROJECT

Your name:
Your blog’s name:
Your blog’s theme:
PART 1
SAMPLE SLIDE
It is now time to implement what you have learnt from the Web Analytics module.
From the real-time reports, find out which data will be required to solve the following questions.

Your Answer:

This space should contain the answer to the question.


Screenshot of relevant data:

This space should contain the screenshot of the report from which you will derive the answer.
1. Real-Time Report
● How many users are currently on the Google Merchandise Store? How many of them are
desktop users and how many are mobile phone users?
Your Answer:

Screenshot of relevant data:


1. Real-Time Report
● Which pages are the most active and what percentage of users are present on these pages
at that time?
Your Answer:

Screenshot of relevant data:


1. Real-Time Report
● List the three locations from which the GMS receives the highest traffic.

Your Answer:

Screenshot of relevant data:


2. Audience Report
● Create a user persona for the audience that is engaging the most with the Google
Merchandise Store. To create the user persona, assess the most engaging demographics
such as age, gender, etc., from the ‘Demographics’ report. Also, build on the interests of the
user persona by deriving details from the ‘Interest’ report.

Screenshot of ‘Demographics’:
2. Audience Report
● Create a user persona for the audience that is engaging with Google Merchandise Store the
most. To create the user persona, assess the most engaging demographics such as age,
gender, etc., from the ‘Demographics’ report. Also, build on the interests of the user persona
by deriving details from the ‘Interest’ report.

Screenshot of ‘Interests’:
2. Audience Report
● Create a buyer persona for the audience that is engaging the most with Google Merchandise
Store. To create the buyer persona, assess the most engaging demographics such as age,
gender, etc., from the ‘Demographics’ report. Also, build on the interests of the buyer persona
by deriving details from the ‘Interest’ report.
User Persona:
2. Audience Report
● How many users are using Chrome, Firefox and Safari respectively? What are the bounce
rates of each of these three browsers? What is the revenue generated from each of them?
Your Answer:

Screenshot of relevant data:


3. Acquisition Report
● Which channel is bringing the most amount of traffic (number of users) to the GMS? What is
the percentage of new users in this channel (%) and what is the bounce rate (%)?
Your Answer:

Screenshot of relevant data:


4. Behaviour Report
● Which landing page has the highest number of sessions? Determine the percentage of new
users (%) and the bounce rate (%) for this landing page.
Your Answer:

Screenshot of relevant data:


5. Conversion Report
● From the goal visualisation, identify the goal conversion rate (%) at each stage of the funnel.

Your Answer:

Screenshot of relevant data:


5. Conversion Report
● Find out the conversion path that had the highest $ value of conversion.

Your Answer:

Screenshot of relevant data:


6. Final Report
● Present your data in the form of a story.

Your Answer:
7. Optimisations
● Among the top 10 landing pages according to sessions, which ones’ content should the GMS
optimise? (Hint: The highest bounce rates indicate that the number of people moving away is
the highest for these pages as compared with the others, and hence, their content can be
optimised to make them more engaging/relevant.)
Your Answer:

Screenshot of relevant data:


7. Optimisations
● Your brand has the option of either running an SEM campaign or investing in Search Engine
Optimisation. Based on the channels of acquisition, which one should GMS focus on and
why?
Your Answer:

Screenshot of relevant data:


7. Optimisations
● GMS is trying to get ‘new’ users to their website by using an email campaign. If they were to
target a particular demographic, then which age group and gender should they focus on? (Hint:
To understand which demographic to focus on, you can refer to the audience report to see
where GMS is getting the maximum percentage of ‘new’ users from, as opposed to repeat
Your Answer:
users.)

Screenshot of relevant data:


PART 2 (Optional)
2. Plug-ins
● Provide a screenshot of the WordPress Dashboard, clearly showing the Google Analytics
plug-in and the ‘Insights’ section.

Screenshot:
5. Final Report
● Present your data in the form of a story. (Note: Explain the impact of the email campaign as
well.)
Your Answer:

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