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Logo 11

Successful logos are distinctive, memorable, appropriate, practical, and scalable. The most successful logos are usually clever. Some principles of effective logo design include keeping it simple yet memorable, timeless, versatile across different mediums and applications, and ensuring it is appropriate for the intended purpose and industry. It is important to learn from both the successes and mistakes of other logos.

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68 views

Logo 11

Successful logos are distinctive, memorable, appropriate, practical, and scalable. The most successful logos are usually clever. Some principles of effective logo design include keeping it simple yet memorable, timeless, versatile across different mediums and applications, and ensuring it is appropriate for the intended purpose and industry. It is important to learn from both the successes and mistakes of other logos.

Uploaded by

Kishan Rk
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Logo Design

Successful logos are:


• Distinctive
• Memorable
• Appropriate
• Practical and Scalable
• And, the most successful ones are
usually clever
Distinctive

Bass was a pioneer in international brand marketing.


The Bass Red Triangle is one of the world's oldest logos first trademarked in 1875
Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory.
Company was originally called Blue Ribbon Sports.
Memorable

Logo was introduced in 1962. Designed by Jim Schindler to resemble new


arch shaped signs on the sides of the restaurants. He merged the two golden
arches together to formthe famous 'M' now recognized throughout the world.

Schindler's work was a development of the stylized 'v' logo sketched by


Fred Turner, which was conceived as a more stylish corporate symbol than
the Speedee chef character that had previously been used. The McDonald's
name was added to the logo in 1968.
1953: Fourth McDonald's restaurant, in Downey, California.
It is the oldest McDonald's restaurant still in operation
Designed by Saul Bass in 1962 1946 Original Logo
Designed by Milton Glaser in 1977
Appropriate

Designed by Joe Finocchiaro


Practical
Clever

Designed by Joe Finocchiaro


• Designed by Herb Lubalin and Tom Carnase in 1965
• Logo for a magazine that was never published
WE log
•Designed by Joe Finocchiaro in 2000
• Designed by Stanford professor Vaughan Pratt in 1982

• The letters u and n while arranged adjacent to each


other look a lot like the letter S in a perpendicular direction.

• Its an ambigram
• Designed by Herb Lubalin and Tom Carnase in 1980
• Communicates meaning figuratively through the logo
• Also designed Brooks Brothers, MacWorld, Calvin Klein
• Designed by Phillipe Lenssen in 1999
• Design goals: clearly differentiate from other search engines
• Be a search engine first and foremost
• Playfully simple, colors evoke child play but stray from color formality
• The texture and shading of each letter lift it from the page while giving it both weight and lightness. It is solid but there is also an
ethereal quality to it.
• Catull is font, old style serif (search looks in the past)
Logo by typology
• Typography
• Type and mark
• Mark
Type and a mark
Just Type
Designed by Chermayeff & Geismar
Just a mark
Designed by Chermayeff & Geismar
Three points used to represent the concept of Gottfied Daimler, which
manufactures a range of transport movers that work effectively across air,
water and land
Designed by Chermayeff & Geismar
• Company founded in 1897
• Current logo designed by Raymond Loewy in 1967.
• Design process was 4 years and included tests on highway
poles and interviewing motorists
• Original logo was a mussel shell introduced in 1900 and
replaced in 1904 by the first version of the scallop shell
motif.
• Original designed by Richard Runyan in 1973
• Created in 1994 by Lindon Leader, at Landor Associates
• Considered one of the best logos of all times
• Hidden arrow suggesting forward movement and thinking
• Designed by Ron Wayne (3rd co-founder of Apple) in
1976.
• Represents inspiration and innovation. Too complex
• Designed by Rob Janoff 1977
• Bite mark to symbolize seduction, knowledge, play on byte
• Rainbow colors (in different order), break from standard
• Introduced in 1997
• Minimalism, controversial, new millenium
1942-1954 1954-1959 1956-1961

1959-1975 1975-1979 1979-1986


• Implies everything from A to Z and a smile
Brand –The perceived emotional corporate image as a whole.

Identity – The visual aspects that form part of the overall brand.

Logo – Identifies a business in its simplest form via the use of a mark
or icon.
Learn What A Logo Is &
What It Represents

A logo is not just a mark – a logo reflects a business’s


commercial brand via the use of shape, fonts, colour,
and / or images.
Know The Principles of Effective
Logo Design
1. A logo must be simple
A simple logo design allows for easy recognition and
allows the logo to be versatile & memorable. Good
logos feature something unexpected or unique without
being overdrawn.

2. A logo must be memorable


Following closely behind the principle of simplicity, is
that of memorability. An effective logo design should be
memorable and this is achieved by having a simple,
yet, appropriate logo.

3. A logo must be timeless


An effective logo should be timeless – that is, it will
stand the test of time. Will the logo still be effective in
10, 20, 50 years?
4. A logo must be versatile
An effective logo should be able to work across a
variety of mediums and applications. For this reason a
logo should be designed in vector format, to ensure
that it can be scaled to any size. The logo must work in
just one colour too.

5. A logo must be appropriate


How you position the logo should be appropriate for
its intended purpose. For example, if you are
designing a a logo for children’s toys store, it would be
appropriate to use a childish font & color scheme. This
would not be so appropriate for a law firm.
Learn Off Other’s Successes &
Mistakes

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