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Startup

Meesho is an online reseller platform based in Bangalore that allows individuals to start an online business without any investment. It began in 2015 as Fashnear, which connected local clothing shops to customers. However, the founders realized consumers preferred online shopping over local stores. They relaunched as Meesho in late 2015 with a social commerce model. Meesho now has over 2 million resellers and 20,000 suppliers selling a variety of products. It uses social media, influencer marketing, memes, and digital ads on platforms like YouTube and Facebook to promote its brand and attract customers. Meesho has seen great success in tier 2 and 3 Indian cities and helped many small businesses grow online.

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78 views

Startup

Meesho is an online reseller platform based in Bangalore that allows individuals to start an online business without any investment. It began in 2015 as Fashnear, which connected local clothing shops to customers. However, the founders realized consumers preferred online shopping over local stores. They relaunched as Meesho in late 2015 with a social commerce model. Meesho now has over 2 million resellers and 20,000 suppliers selling a variety of products. It uses social media, influencer marketing, memes, and digital ads on platforms like YouTube and Facebook to promote its brand and attract customers. Meesho has seen great success in tier 2 and 3 Indian cities and helped many small businesses grow online.

Uploaded by

401-030 B. Harika bcom reg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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OVERVIEW

The online reseller platform Meesho perhaps The Bangalore-based startup aspires to build an
requires no introduction. The platform has carved environment where anybody can establish a
a niche for itself and has gained popularity among business with no financial investment. Along with
consumers and retailers alike by making online having over 2 million resellers, the company also
reselling and shopping hassle-free and affordable. boasts of having more than 20,000 Meesho
Meesho provides secure and timely transactions, suppliers from more than 500 towns to its name.
as well as low-cost returns and shipping. More Meesho works on a commission of about 10-15%,
than 2.6 million resellers throughout India trust and sellers may earn money with Meesho by
Meesho. introducing a gross margin to every transaction
 In 2015, when Meesho was started, it was known as
Meesho FASHNEAR. The idea behind FASHNEAR was just like
Swiggy or Zomato. FASHNEAR dealt with Fashion related
background goods and allowed customers to buy clothes and fashion
accessories from the shops in their locality. Local shops
selling apparel and accessories could register with the
FASHNEAR app, and customers can order from these local
shops, and delivery persons were there to deliver the goods.

 “Sanjeev and I fulfilled every role during this period. We did


the inventory of every shop, spending entire days taking
photos of all the products and cataloging them on our app. I
also worked as the delivery person in the beginning, because
I wanted to hear my customer’s feedback firsthand." Vidit
said speaking about FASHNEAR's initial days.”
 However, soon the founders started to notice some flaws in
Continued… the FASHNEAR business model. Some major drawbacks
they noticed were that consumers were not much concerned
about buying clothes from local shops. Besides, the shop
owners also wanted to increase sales by selling their products
online in different locations of the country, rather than selling
their products locally. These problems inspired Vidit and
Sanjeev to work on a better business model. By the end of
2015, Fashnear was renamed as 'Meesho'.
Key resources of
Meesho
Social media

 The world is digitizing at a rapid rate. People spend


a lot of time on their social media. Meesho also
engages in social media marketing.
 This helps to develop a connection with the
audience. It engages in collaborations, campaigns,
graphics, and videos to promote its brand. It makes
sure to build its online popularity.
Influencer marketing

 Influencers hold great potential and an audience


with them. When a brand gets associated with an
influencer, it gains the customers’ trust.

 Meesho has also opted for the strategy of


influencer marketing. Various influencers like
Devoleena Bhattacharjee, Paras Bhushan
Kalnawat promote Meesho. This helps Meesho
gain more audience towards the company.
Meme marketing

 Memes are the latest trend in the market. Everyone loves to see and
share them. So, strategizing a company’s promotion in these memes
is a successful marketing technique.

 Meesho has also taken a plunge in meme marketing. Meesho shares


its new offers, discounts in memes. For example- They have used a
dialogue from Jab We Met movie to convey its affordable prices.
This strategy helps the company to attract more audiences and gain
customers
YouTube and Facebook Ads

 Advertisements are the best way to market any business. Keeping up with the
trend of digital marketing, Meesho uses YouTube and Facebook ads.

 These ads help Meesho to build a strong presence. YouTube has a huge
demographic audience. Thus, this strategy helps Meesho get seen by more
viewers. Whenever a person clicks on these ads, they are redirected to the Meesho
site or app. In this way, it helps the company to earn traffic.
 Meesho is one of the startups that made great progress in less time.
In 6 years, it has proved to be a great blessing for tier 2 and 3 cities.
They have gained a huge customer base from these cities.

Conclusion  The company has helped various small businesses to establish


themselves online. It started from helping the local shops and now,
has become a social e-commerce platform, helping various
individuals. The unique idea and marketing strategies have helped
Meesho grow well with further growth potential in its pocket.
 Dazo was a food tech startup based in Bangalore which emerged as
a “food on demand” company that partnered with few selected
restaurants and took care of the food delivery logistics. Hungry
customers could find and order their perfect meal within seconds of
opening the app, according to the startup founders. Dazo (formerly
TapCibo) achieved this by analyzing and saving users’ behavior,

What was preferences and direct feedback. The startup counter-intuitive


approach of only working with about 20 restaurants that offered
Dazo?
different cuisines was based on the (true) assumption that hungry
customers had no patience for going through dozens of restaurants
menus and reviews. What they needed was the best food delivered
within minutes for an affordable price, and this is exactly what
Dazo was about.
 Two of the main reasons the company decided to shut shop were
fierce competition and lack of funding.

 Heavy capital investment is essential in the food-tech industry and


Dazo started running low on funding.

 The high competition in the sector led companies to slash their


Why did prices until practically no company could make substantial revenue
Dazo fail and from the sector and the cost of client acquisition increased. Dazo
shut down? struggled to find funds and the company opted for ceasing its
operations within a year of their launch.
 Dazo was launched by Shashank Shekhar Singhal and Monica Rastogi in
October last year. It had raised an undisclosed amount in funding led by
industry professionals like Rajan Anandan (MD, Google India), Amit
Agarwal (Country Manager, Amazon India), Vinay Goel (Director, Product
Management, Google Maps & Local) and Gaurav Munjal (Founder and
CEO, Flatchat).
 The company has decided to work on a new project. “As a team we’ve decided
to move over this business, and we’ll be working on a new product. I hope we
were able to serve you well,” said Dazo’s CEO, Shashank Singhal.
 He declined commenting further.
Thank you

B.Harika
2201048

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