Reflecting Self Session 2 Lecture
Reflecting Self Session 2 Lecture
No of sessions: 1
Strengths, Weaknesses, Opportunities
& Threats Analysis (SWOT)
• SWOT analysis is a strategic planning technique that provides
assessment tool.
• Identifying core strengths, weaknesses, opportunities, and threats
leads to fact-based analysis, fresh perspectives, and new ideas.
• A SWOT analysis pulls information internal sources (strengths of
weaknesses of the specific company) as well as external forces that
may have uncontrollable impacts to decisions (opportunities and
threats).
• Findings of a SWOT analysis are often synthesized to support a
single objective or decision that a person is facing.
Class activity