The Science of Email Marketing
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Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads! View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
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The Science of Email Marketing
- 1. The Science of Email Marketing 2012 The evolution of email. Dan Zarrella Social Media Scientist
- 2. #EmailSci
- 4. Challenges
- 12. Content
- 13. Filtering
- 16. Takeaway: Tell me what I get from your emails.
- 27. Takeaway: If you must, use brackets not parenthesis.
- 40. Takeaway: Segment to be “particularly” and “specifically” relevant.
- 42. Timing
- 43. Email = Homework
- 47. Takeaway: Your newest subscribers are your best.
- 48. vs
- 54. Takeaway: Email early in the morning.
- 58. Subscribers
- 66. Takeaway: Give visitors something for subscribing.
- 71. Takeaway: Experiment with action- based buttons.
- 74. Thank you!