Ivi.ru
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 | |
| Type of business | Private |
|---|---|
| Available in | Russian |
| Area served | Russia & CIS |
| Owner |
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| Created by |
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| CEO | Oleg Tumanov |
| Industry | Russian Internet-based media company |
| Employees | 150 |
| Divisions | ivi.ru music.ivi.ru deti.ivi.ru ivi.tv |
| URL | ivi.ru |
| Registration | Not required |
| Users | 50 million unique visitors per month |
| Launched | February 26, 2010 |
| Current status | Active |
IVI (ivi.ru) is a Russian online video streaming service that offers licensed video content, including movies, TV shows, cartoons, and music videos.
The platform provides licensed content from major producers such as Mosfilm, Lenfilm, Paradise, CTC Media, Gorky Film Studio, Warner Bros/Warner Music, Paramount Pictures, Sony Pictures/Sony Music, NBCUniversal/Universal Music, Disney, BBC, STV, Central Partnership, and others.
ivi.ru is accessible on various devices, including smartphones and tablets running operating systems such as iOS, Android, Windows Phone, Symbian, and Bada. It is also compatible with Smart TVs from leading manufacturers, including Samsung, LG, Philips, and Panasonic.
History
[edit]ivi.ru was launched on February 26, 2010, attracting more than 180,000 users on its first day, making it one of the most successful start-ups among Russian Internet companies.[1] At the time, ivi.ru was owned by its founder, Oleg Tumanov, and Leonid Boguslavsky's company, ru-Net. In 2010, Vladimir Potanin's media holding company, ProfMedia, joined as a financial investor. In 2011, ivi.ru secured additional funding from the international technology investment fund Tiger Global Management.[2]
In 2012, the streaming service raised $40 million in another round of funding. The investment came from Baring Vostok, a private equity firm, along with existing investors ru-Net, Tiger Group, ProfMedia, and Frontier Ventures. The funds were used to enhance the company’s technology and expand its content catalogue.[3]
Services
[edit]ivi.ru operates three online video streaming services: ivi.ru, deti.ivi.ru, and music.ivi.ru.
- ivi.ru is an online video streaming service that offers access to licensed movies, TV series, and other video content. Users can watch videos through an intuitive media player.
- music.ivi.ru, launched on October 4, 2010, is an online video streaming service that allows users to create customised music and video playlists from a library of more than 28,000 titles,[4] based on their preferences.
- deti.ivi.ru, launched on October 20, 2012, is a specialised online video streaming service for children that offers more than 9,000 cartoons and movies free of charge. The service is designed to be child-friendly, protecting young users from exposure to inappropriate content.[5]
Content
[edit]ivi.ru aims to discourage the proliferation of illegal video and music content among Russian Internet users by promoting and offering high-quality, easily accessible licensed videos free of malware.[6]
Approximately 97% of the content on ivi.ru is available free of charge and can be accessed without registration. The remaining 3% consists of the latest movie premieres and top titles from major studios’ catalogues, which can be viewed by subscribing to the premium ivi+ service.
In 2012, ivi.ru became the first online video service in Europe to stream licensed content from all major Hollywood producers.[7]
Since 2018, the service has produced original series and movies.[citation needed]
Devices
[edit]ivi.ru content is accessible through multiple mobile platforms, including Android, iOS, Windows Phone, Bada, and Symbian. It is also available through Smart TV applications for LG, Samsung, Philips, Toshiba, Sony, and Panasonic.
The ivi.ru application comes pre-installed on set-top boxes (STBs) and devices from brands such as Fly, Sony, Acer, Rover Computers, iconBIT, Rolsen, Qumo, inch, PocketBook, Supra, and Lexand.[8] Additionally, ivi.ru was available on the Xbox 360, Microsoft’s home gaming console.
References
[edit]- ^ Zolotova, Tatyana (May 25, 2013). "Топ Новости - Ivi.ru переходит на Full HD | Telecom Daily". Telecom Daily (in Russian). Tdaily.ru. Archived from the original on February 21, 2020. Retrieved July 11, 2013.
- ^ Aris, Ben (June 13, 2013). "Creeping ivi in Russian homes". Business New Europe. Bne.eu. Archived from the original on July 10, 2013. Retrieved July 11, 2013.
- ^ "The Hulu Of Russia, Ivi.ru, Raises $40M To Fight Off The Threat Of Hulu, Netflix, And YouTube". TechCrunch. September 10, 2012. Retrieved July 11, 2013.
- ^ "music.ivi.ru". Music.ivi.ru. Retrieved July 11, 2013.
- ^ "Онлайн-кинотеатр ivi.ru запустил бесплатный детский видеосервис | Интернет | Digit. Интернет-журнал о технологиях". Digit.ru. October 22, 2012. Archived from the original on February 9, 2014. Retrieved July 11, 2013.
- ^ Автор статьи: РБК daily (May 14, 2012). "Председатель совета директоров Ivi.ru Олег Туманов: "У нас идеальный состав акционеров" - РБК daily". Rbcdaily.ru. Retrieved July 11, 2013.
- ^ "Интернет-кинотеатр ivi.ru первым в Восточной Европе подписал контракты со всеми голливудскими мейджорами". THG.RU. April 25, 2012. Retrieved July 11, 2013.
- ^ IVI.RU на бюджетных планшетниках, 2012 - 15:50 (July 3, 2013). "Rolsen | Computer Bild". Computerbild.ru. Archived from the original on August 19, 2013. Retrieved July 11, 2013.
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