We begin this week with one of my favorite recordings from our archives and one I'm very proud that we can share with our listeners:
Tuli Kupferberg's 1966 ESP-Disk release,
No Deposit, No Return. While many know the late Kupferberg for his inimitable contributions to poetry-rock mavericks, the Fugs, this ambitious solo album is far more obscure, though not without its dedicated fans.
Subtitled "an evening of pop poetry" on the record sleeve, which devolves into "a nightmare of popular poetry" in Kupferberg's opening track,
No Deposit, No Return is comprised exclusively of found texts performed with musical accompaniment "by Gary Elton on the various": "Real Advertisements," as the back cover explains, "As they appeared in newspapers, magazines, in direct mail. No word has been added. There are genuine ads. Parts of some ads have been repeated. Parts of some ads have been omitted. But these are the very texts. These are for real!" The end result is quite poetic, yet also drifts into the realm of pure comedy — albeit a comedy rooted in social critique — along with the golden age of radio, thanks to Elton's musical backings and sound effects. The invocation of sixties pop sensibilities and appropriative aesthetic also adds an element of the visual arts, creating a truly hybrid electric form that neatly parallels the contemporaneous sound poetry of
John Giorno in building upon the foundational work of
Charles Reznikoff.
"Everyone I suppose has always wanted to write his own commercial." Kupferberg notes in the introductory track, explaining the album's origins. "I have resisted this temptation strenuously, especially for this album, but when a certain well-known shampoo company came to the Fugs last summer, proposing that we do our own commercial for their new summer product, I countered with my own suggestion for a new product" — namely, Pubol, a pubic hair shampoo — and thus the project was born.
Aside from consumerism and America's culture of violence, No Deposit, No Return's major preoccupation is sex and sexuality, as Kupferberg performs advertisements for timid swingers, not-so-timid swingers, fetish photos, an erotic novel (
Violations of the Child Marilyn Monroe, attributed to "Her Psychiatrist Friend") and a scary-looking penis pump,"the Hyperemiator," whose ad is one of two reproduced on
the record's back cover. In a Foucauldian sense, particularly in the midst of a period of revolutionary sexual exploration, the poet reminds us that societal curiosity about sex and atypical sexual interest are nothing new. Regardless, there's a startling difference between the hidden, repressed and clinical nature of the poems on
No Deposit, No Return, and the joyous and liberated carnality celebrated in Fugs' songs like "Supergirl" and "Coca Cola Douche." Thus, the album serves as both a strident cross-generational critique and a statement of shared beliefs, targeted at young audiences through one of their most popular media. In a fashion not dissimilar from what Kupferberg parodies in tracks like the heartbreaking "Social Studies," or the Fugs' "Kill for Peace,"
No Deposit, No Return is very effective propaganda.
We're grateful to Kupferberg's daughter, Samara, for her permission to share this groundbreaking record, which you can listen to in its entirety
here. By clicking on the thumbnail images you can view large-format scans of the album covers and liner notes as well.