Trying to serve all its audience segments, Cinemax will launch four new multiplexes -- WMax, @Max, OuterMax and 5StarMax -- May 17, officials said last week.
The four new multiplexes will be added to Cinemax's current four, and will be packaged with seven Home Box Office plexes. That will create a 15-channel, all-digital multiplex package that will be called the HBO/Max Pak.
Showtime is also about to debut, on March 1, three new multiplexes that also target nearly the same demographic groups -- women and younger adults -- as the new channels being rolled out by Cinemax.
WMax, the first of the new Cinemax multiplexes, will air theatricals aimed at women 18 to 49. …
Daily Variety; August 20, 2003
Broadcasting & Cable; June 7, 2004
Cable World; January 15, 2001
Multichannel News; February 1, 1993
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