When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a...
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad...
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and...
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich...
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and...
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose....
I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a...
How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out....
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper...
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28. ...
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds....
The test features Google's Showcase Shopping ads and traditional product listing ads on one...
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
How brands can cut through the noise and build an experience that consumers actually...
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the...
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
Retail marketers weighed in on what they did differently this holiday season....
Google's direct upload support to end March 20,...
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
