Social media

Social media gives you a direct way to listen, share and engage in conversations with your research community. Used well, it can be a powerful way to raise your journal’s profile and share new research quickly and widely. It is important to consider where your community is active and tailor posts to what they value. Many of our journals have accounts on Facebook, X (formerly Twitter), LinkedIn, Instagram and Bluesky.

Top tips for social media:

• Focus on the platforms your audience uses most.
• Share relevant, high quality content that showcases what your journal offers.
• Engage with key voices in your field: comment, share and reply to discussions.
• Plan and schedule a regular calendar of content to maintain a steady presence.

Conferences

Promoting your journal at conferences builds strong, direct connections with potential authors, reviewers and readers. Attending events help attract new submissions, identify trends and position your journal as a trusted voice in the field.

Top tips for conferences:

• Offer meet the editor sessions to connect with attendees.
• Present or moderate sessions where you can introduce the journal and share calls for papers.
• Use promotional materials that extend engagement beyond the conference, such as QR codes inviting submissions to a special issue or to sign up for alerts.

Press releases

Press releases can help your journal’s most newsworthy content reach journalists, policymakers and the wider public. This can boost the societal impact of your research and attract new readers who would not otherwise engage with the journal.

If you identify an article with potential media or public interest, please fill in our short form .

Blogging

Blogs are a flexible, reader-friendly way to highlight your journal’s best content and share timely insights. Well-written posts can boost search traffic, inspire new submissions, and broaden your reach beyond your regular readership. You can write for the Cambridge blog, your own personal or institutional blog, or a trusted third party blog.
Download our guide to blogging for tips and ideas .

Videos

Videos bring research to life in a visual and engaging format. Platforms like YouTube and TikTok are highly accessed, making your content easy to discover and share.

Videos are also very successful at capturing attention on social media. Short videos (1-3 minutes) work well to introduce a paper, while very short clips (less than 30 seconds) can explain a key takeaway in plain language.
Explore examples on our YouTube channel for inspiration .

Podcasting

Podcasts offer an accessible way to highlight journal content, author voices or thematic issues. Episodes can promote individual papers, explain complex findings in plain language and humanise the authors, editors and experts involved with your journal. Compared with video, podcasts can often be 30 minutes or longer, giving you the space to explore a topic in more depth.

To browse some of our existing podcast episodes, see our Hot off the Press podcast .