Automation builder
Email marketing automation without intimidationAutomating manual processes and scaling your sales has never been easier. From welcome emails to cross-sells, with MailerLite you’re the pro who can build it yourself.
Join 1M+ MailerLiters
Scale your sales with triggered emails
Turn one-time buyers into lifelong customers. Choose from a range of triggers to kick off your automations.
Abandons cart
Recapture lost sales by automating reminders to complete purchases.
Buys a specific product
Personalize future product recommendations or ask for a review.
Buys any product
Ask for a review post-purchase or add to a group.
Buys from category
Automatically add these subscribers to a group to personalize their emails.
Joins group
Excellent for welcome emails, lead magnets, and webinar or event emails.
Clicks a link
Send automated emails, or instantly add to a group based on their interest.
Completes a form
Perfect for following-up with leads and potential customers instantly.
Updates field
Activate an automation when a custom field in a subscriber’s profile is updated.
Date based triggers
Celebrate anniversaries or remind customers about upcoming subscription renewals.
Keep your subscribers warm without burning out
From welcome sequences to celebrating milestones, you can automate every step of your customers’ journey while reclaiming the white space on your calendar.
New subscribers are highly engaged so make a great first impression by welcoming them, sharing a discount code, or however else you welcome them to your corner of the internet.
With date based triggers you can celebrate special customer anniversaries or their birthdays. It’s your way to make every subscriber feel like they matter.
Help customers get the most out of their purchases with a post-purchase automation. You can provide helpful tips that complement their purchase, ask for a review, and automate form submission replies.
Our post-purchase email flow is so important for our customers. It's so nice that we can have a chain of emails that ensures customers understand how to use our products after they purchase them.
A fair plan for everyone
No complicated tiers, confusing add-ons, or hidden costs. Just fair pricing based on your subscriber count and a heap of features on each plan (because you deserve it!).
- Unlimited sends
- Multi-trigger automations
- Unlimited templates
- Multivariate testing
- 24/7 support
- Dynamic email content
Plans start at $9 a month
Make segmentation easier with our pre-defined segments
Trigger automations when subscribers join a specific segment. You can create your own or use any of our pre-defined segments.
High-spend repeat customers
Your brand advocates! The most likely to respond well to feedback and new offers.
Repeat customers
Reward their loyalty with special discounts just for them to show your appreciation.
High-spending customers
Target with perfect cross-sell opportunities that will complement their previous purchase.
0 purchase subscribers
Entice them with special offers or target them with a survey asking about their preferences.
First-time customers
Send a friendly, personalized welcome email and some educational content.
We’ve got kids and being able to do activities with them is important to me. Part of that means putting in place systems that scale infinitely without requiring too much input.
Powerful automations. Effortless set up.
If there’s one thing your busy to-do list doesn’t need it’s “learn complicated new tools”. That’s why we designed our automation builder with the savvy business owner in mind who’s big on ambition, but short on time.
Build out your automation, from start to finish, with an intuitive drag and drop builder. This makes creating and editing your automation a cinch!
No more getting lost in a sea of steps and triggers. Everything you need is neatly organized in your panel bar so you find what you need faster.
Send all your automation emails to your inbox so you can check everything is in order before you click Activate.
Save (even more) time with templates!
MailerLite is really intuitive. I’m not super techy and you don’t need to be. We have grown tremendously over the past years. Mailerlite does exactly what we have needed to achieve this.
Catch every opportunity with multi-trigger automations
Optimize to perfection with A/B testing
We like to test everything. Over time, we saw that people like their emails to be straight to the point, so we started cutting back text and focusing on a specific topic. This raised our click rates roughly 1% which equates to hundreds of people clicking who might not have done so.
New! Build your own automation assistant with MCP
We play nice with others–150+ integrations available
Better data means better decision making
Your reports give you both a bird’s-eye view and a granular understanding of how your automations are performing. Dive into an automation’s overall performance, check A/B test results, and view specific email performance.
Reclaim your calendar, automate sales, and provide non-stop customer care
If you’re ready to wave goodbye to manual processes and provide a 5-star customer experience, then let’s start your trial and build your first automation.
We love answering your questions. Find the answers you need here!
What actions and rules are available in the MailerLite automation builder?
In the MailerLite automation builder you can set 3 rules:
Delay: This sets a time delay between actions in your automation
Condition: Conditions can split automations based on criteria like campaign activity, segment membership, group membership, automation activity, and custom fields
A/B test: This introduces an A/B test into an automation
MailerLite also offers a wide range of actions for your automation. You have access to the following actions:
Send an email: A subscriber will receive an automated email
Webhook: Send data about a subscriber to an external service
Send internal notification: You or a team member will receive an email when a subscriber has reached a specific condition or step in your automation
Move to step: Move a subscriber to a specific step in your automation once a condition has been fulfilled
Update custom field: Based on a subscriber’s behavior you can automatically update a custom field in their profile
Copy to groups: They will stay in their current group and be copied to another one
Move to groups: They will move to another group
Remove from groups: They will be removed from a specific group that they belong to
Unsubscribe: They will be unsubscribed from your mailing list
Does MailerLite offer automations reporting?
Of course! We believe good data should be accessible and easy to digest so our reports are designed to reduce overwhelm. You can get a birds-eye view of how your automations are performing overall, dive into A/B test results, and understand how individual emails are performing in an automation.
We also highly recommend that our users connect MailerLite to their favorite AI tools, like Claude or ChatGPT, which can analyze your data and provide personalized recommendations for improvements. Find out more here.
When should I use a transactional email provider for automated emails?
Transactional emails are critical emails you must send to customers, such as password resets or order confirmation emails. MailerLite is used for marketing emails but great news! We’ve got another product, MailerSend, that covers all your transactional email needs. Check out MailerSend here.
Does MailerLite integrate with other tools?
You bet we do! We’ve got over 150 integrations so you can make your automations even more powerful by connecting over tools from your everyday workflows. Browse our integrations over here.
Want to connect your online store? We’ve got a ton of native ecommerce integrations like WooCommerce, Shopify, Wix, Squarespace, BrigiCommerce, and Prestashop.
Can I automate email sequences for specific customer actions?
Absolutely. You can automate based on a range of specific customer actions like “buys a specific product”, joins a group, clicks a link, and many more.
Are automations available on the free plan?
Yep, automations are included on our free plan. You can even have up to 100 automation steps and some automation templates.
What level of technical expertise do I need to set up automated campaigns in MailerLite?
Our philosophy is keeping things Lite which means we focus on creating the most powerful products possible without compromising on usability. Most of our customers are small medium business owners who are wearing all the hats in their business. They need to be able to execute without getting lost in a sea of complicated tools, so that’s what we strive to offer with every one of our products. The limit is your imagination, not your technical expertise.
Can I personalize the content within an automated email?
Of course! We offer a range of personalization features from custom fields to dynamic content. Dynamic content blocks allow you to display blocks of content only to certain subscribers, for example those who belong to a specific group. This type of hyper-personalization helps each and every one of your subscribers stay engaged because they’re receiving only the most relevant info from you.
Does MailerLite have any sending limits?
You can send unlimited monthly emails with any paid plan! As for our free plan, you’ve got a generous sending limit of 12,000 emails/month.
What are some common examples of automations I can create?
MailerLite gives you the flexibility to build whatever you need for your business, here are a few examples to fuel your inspiration:
Subscriber nurturing and list hygiene
Welcome sequence for new subscribers
Re-engage inactive subscribers
Celebrate birthdays or important customer anniversaries
Automatically unsubscribe unengaged subscribers
Sales-boosting automations
Recapture abandoned carts
Personalized product recommendations based on past purchases
Subscription renewal reminders
New promotions
Content delivery
Delivering lead magnets and gated content
Drip out online course content
And many more! Check out our range of automation templates for even more inspiration.
How does automation pricing work? Is it based on the number of automations or subscribers?
Our pricing is based on your subscriber count, not email sends or the number of automations you have. You can explore all our plan options on our pricing page.