Conceptualizing a Business 1

Conceptualizing a Business

Pamela Stevens

BUS/475

May 22, 2011

Stevens Landscaping is a company being introduced into the marketplace. It is important in

any company that an effective vision and mission statement be established for the company as it

is a new business. To be successful in this market, it must know what the business is about and

what the business wants to achieve in there future. Tough (2009) says, “Developing a vision and

mission statement is a way of articulating these ideas to yourself, your customers, employees and

to the world.” The vision and mission statements include the values of the company and how

they plan to operate. All of these items will help to determine the strategic direction that Stevens

Landscaping will go.

The mission of Stevens Landscaping is to help with making an individual’s landscaping

dream a reality. Stevens Landscaping plans to make the world beautiful with one yard at a time.

The company is here to help with landscaping and lawn maintenance. Can will be able to

schedule a weekly time to have his or her yard maintenance taken care of including grass cutting,

weed disposal, and maintenance of there flower beds. Stevens Landscaping has a weed and

insect repelling products that are economically friendly and safe for pets. In the winter months

Stevens Landscaping will do snow removal for both residentential and commercial properties.

The goal of Stevens Landscaping is to make the customer happy and to make the world look

better.

Stevens Landscaping “you will have the best looking lawn on the street guaranteed.” This is

our vision here at Stevens Landscaping. The company wants every customer to enjoy the beauty

of a healthy lawn. Green grass and beautiful flowers, the yard of our customers are the envy of

there neighbor. Consumers may not always have the time and dedication that it takes to keep a

healthy lawn this is where we come in. it is very important to give back to our earth, with all the
Conceptualizing a Business 3

pollution on earth. If everyone would plant one tree it would really help the environment a great

deal.

Stevens Landscaping has a huge responsibility to the economy that they take very seriously.

This company only uses economically friendly products that are safe for the environment, pets

and humans. The company takes pride in planting many trees to improve the atmosphere her on

earth. Stevens Landscaping values there customers to the highest degree. Customer’s thoughts

and idea’s are always welcome and we appreciate there idea’s. Stevens Landscaping only hires

people who care’s about the environment. Our employee’s treat every customer and there

property with respect.

Stevens Landscaping vision and mission and values are imperative to the strategic direction

that our company wants to achieve. With a vision statement employees can take pride in

knowing that he or she will help to make every customer feel like they have the most beautiful

lawn on the street. Our mission helps with the strategic direction because it states what the

company plans to do and wants to do. Stevens Landscaping provides superior products and

services at a great price so that the consumer can have a good looking lawn with out us doing the

work. Stevens landscaping values their work ethics, they do the job the right way the first time.

By participating in different environmental projects the company can put their name out there.

BY doing this it shows the customers that the company cares about the environment and not just

about cutting grass and weeding.

What Stevens Landscaping values the most is customers, without the customer there would

not be a company. The company always tries to address the needs of our customers by offering a

wide selection of products and services. A lot of our customers enjoy getting out in the yard and
Conceptualizing a Business 4

doing there own yard work, but have no idea on what kind of product to use when killing weeds

and planting new grass seed. Stevens Landscaping can go to the customer’s homes and to take a

look at weeds to identify what product to use to kill them along with how much and what type of

grass seed that will be needed. That is how the company can achieve competitive advantage. It is

very rare for a landscaping company to go to a customer’s home to help them in selecting the

right products. The company also takes into consideration any ideas or thoughts that the

customers may offer. Customer’s loyalty is something that every company should strive for

because loyal customers will recommend to his or her friends and family if they are satisfied.

Our goal is to make sure that every customer is happy and satisfied.

With having a clearly defined vision and mission statement Stevens Landscaping can teach

consumers and employees what they are about. Employees will take pride in working for a

company that has a purpose and they strive to fulfill that purpose. Consumers do like to see a

business take action not just talk about it, especially when it concerns items that would benefit

more than just themselves. Possessing values and a strong work ethic is also very important to

consumers. All of these aspects that I have mentioned will help guide a company in a strategic

direction which will allow the company to grow. Stevens Landscaping always tries to address all

of the customers needs so they can gain a competitive advantage and to keep our customers

loyalty.
Conceptualizing a Business 5

References

Pearce, A. & Robinson, R. (2009). Strategic Management. Formulation, Implementation, and

Control (11th ed.) Boston, Ma: McGraw-hill retrieved May 19, 2011

Tough, M (2009). Creating a Mission and Vision Statement. Retrieved May 19, 2011 from

http://www.sideroad.com/Business_Communication/mission-and-vision-statement