Republic of the Philippines

SURIGAO DEL SUR STATE UNIVERSITY

Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Chapter 1

INTRODUCTION

Background

Landscaping is a fusion of many disciplines – horticulture, engineering, the

life sciences, art and design, physical labor, and business management. A

landscape maintenance company is an ideal business to operate out of your

home because most of your equipment can stay on the truck at night, you need

little office space, and you don’t need to be open to the public (De Young, 2004).

The researchers believe there is a niche in the lawn care and landscaping

industry in Tandag City for a business specifically tailored to meet the needs of

retiree homeowners and senior citizens. The researchers has lived in this place

their hometown and listened to conversations amongst friends and neighbors of

their grandfather regarding the poor service and performance of their respective

landscaping services. According to Thomas (2009) used the phrase “Mow, Blow,

and Go” when describing what they receive from the existing landscapers.

The researchers believe that senior citizens/retiree homeowners would be

willing to pay a premium for a personalized consultative landscaping service.

One that asks “Is there anything else I can do for you today?” when performing

scheduled maintenance. A service in which the homeowner has the opportunity

to engage in conversation with someone on a regular basis and develop a

relationship that goes beyond their yard preferences (Dell, 2010).

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Lawn care and landscaping services will benefit the community thus

concerns itself with more than just the visual or ambient enhancement of an

interior s pace, it seeks to optimize and harmonize the uses to which the interior

environment will be put. Many factors come into play in formulating the design

solution.

There are health and safety considerations, attention to special needs and

more. This study describes investment opportunity regarding setting up business

of lawn care and landscaping to provide services of said business to various level

of consumer including houses, offices, banks etc. Therein project shed light on

the key to be considered in the starting of business. The proponents aim to know

and explore the business of lawn care and landscaping services. As such there is

no specific timing required to start this business because it has no seasonal

impact. The necessary skills and knowledge in putting up this kind of business is

necessary.

Statement of the Problem

In this study the researchers aims to know and explore the business of

lawn care and landscaping services. Thus it sought to answer the following

queries;

1. What is the extent of demand in lawn care and landscaping services?

2. What is the viability of the proposed business based on the feasibility

aspects?
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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

3. What would be the plan of that can be proposed as an output of the study?

Objectives of the Study

The main objectives of the study are:

1. Successfully launch the business within the allotted time frame.

2. Start of establish Tandag Lawn Care and Landscaping Services as the

leading business design, development and maintenance service in the

place. It aims to be the only supplier of the customers’ needs to meet the

landscaping and gardening requirements.

3. Achieve sales and net profit in five (5) years’ time with the addition of more

employees.

Importance of the Study

The knowledge attained from this study will provide a blueprint of how to

supplement income with a landscaping business. The study will illustrate the

necessary components of a business plan and provide information to others

interested in servicing the needs of senior citizens and retirees. It may also

provoke thought creating ideas of how one can supplement their monthly income

with a small business. Thus this feasibility study would be beneficial to the

following:

Community. This study is beneficial for these set of people in

management to redesign and enhance the landscaping/lawn care to cater the

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

needs of the institution and its clientele. The information provided by the study is

important for them to decide and plan for the enhancement of the environment.

Retirees/Senior Citizen. They are the ultimate beneficiaries of the study.

With the good relationship to them offering the business and providing the proper

knowledge and information the services would expand.

Future Researchers. This study will provide data and information on the

aspiring researchers to do some additional research in this field of study. They

will make use of this study for research topics that would discuss appropriate

techniques, approaches, methods and strategies. This study would serve as

guide and basis in conducting further studies of similar problem.

Scope and Limitation of the Study

This study was aim to know and explore the business of lawn care and

landscaping services. This generates perceptions from the respondents in this

study – the senior citizen retirees of Tandag City and the neighboring town of the

area.

The study will interview twenty (20) senior citizens. These respondents will

personally be examined through the set of questionnaire checklist made by the

researchers covering the school year 2013.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Definition of Terms

For the purpose of clarity and understanding, the following key terms are

herein operationally/conceptually defined.

Landscaping. Refers to any activity that modifies the visible features of

an area of land (Webster.com).

Landscape. This term refers to the visible features of an area of land,

including the physical elements of landforms such as (ice-capped) mountains,

hills, water bodies such as rivers, lakes, ponds and the sea, living elements of

land cover including indigenous vegetation, human elements including different

forms of land use, buildings and structures, and transitory elements such as

lighting and weather conditions (Thomas, 2009).

Lawn care. It is the art and vocation of keeping a landscape healthy,

clean, safe and attractive, typically in a garden, yard and park.

Services. In this study it refers to the work performed by one that does the

job.

Business. It is an enterprise or firm or organization that involved in the

trade of goods, services or both to consumers or to other businesses (Furlong,

2007).

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Chapter II

LITERATED REVIEW AND STUDIES

This chapter presents the review of related literature and studies from

which the present study is anchored.

Literature

Foreign

Owen E. Dell (2010) is a licensed landscape architect and landscape

contractor with 39 years of industry. The author reviews accounting and explains

the difference between single-entry and double-entry systems. In a single-entry

system, you record each transaction only once. The drawback is that there’s no

way to know if you’ve made a mistake such as transposing numbers. In a double-

entry system each transaction is recorded twice, once as a debit and once as a

credit.

The debits and credits must balance, which is how you check for errors.

(Dell, 2010) then goes on to explain the difference between Cash and Accrual

accounting. Using a cash method, you enter income when it’s received and

expenses when they’re paid. In the accrual method, you record income as of the

date the transaction occurs even though you may not have received the money

yet. The same goes for expenses, even though you may not have paid them at

the time of their recording. An advantage of the accrual method is that it provides

a more accurate picture of your financial condition.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Dell (2010) often reminds the reader the number one rule to remember is

that you are in business to serve the needs of your clients. He argues that if you

do that well and keep them happy, they’ll stay with you for years, refer other

people to you, and make you successful. If you make them unhappy, they’ll go

elsewhere and tell everyone not to use you.

According to the author marketing is the art of making friends and it is

simple. Meet as many people as you can, get their attention, and make them like

you. Then tell them what you can do for them and why they should do business

with you instead of with somebody else. The objective is to make them want to

hire you and then keep them happy so they tell others experience. He explains

that the landscaping industry is split into two categories, the maintenance

gardener and the landscape contractor. The maintenance gardener is defined as

the one who is called in to care for the landscaping after it is designed and

installed. The main task of the gardener is to continually cut back plants that

have become too big for their designated spaces. The landscape contractor is a

builder who specializes in the construction of gardens and landscapes. The

scope of their trade is very wide from planting plants in private residences to

heavy construction on a commercial site. Unlike the maintenance gardener, the

landscape contractor moves from job to job and is always looking for work

(Furlong, 2007).

The author emphasizes the importance of developing a well thought out

business plan. Starting a new business without a well thought out business plan
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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

is almost impossible. A business plan serves the entrepreneur like a map; it

provides direction and reminds the entrepreneur of what to focus on during times

of turmoil or uncertainty. Without this plan the entrepreneur can easily be led

astray exploring intermittent revenue streams, causing unnecessary strains on

precious capital and human resources (Dell, 2010).

It provides a couple practical suggestions on getting work. The first is to

find more work on existing jobs, making a habit of constantly looking around your

jobs for something else that could be improved and mentioning it to the client. His

next suggestion is talking to the neighbors. Knocking on a couple doors at

lunchtime each day, introducing yourself, explaining the benefits of the work your

doing, offer to provide an estimate and leave business card. He defines this

activity as canvassing and outlines it in four steps.

Step one, making contact with the person and making a good first

impression. Be friendly, positive, outgoing, and be yourself. Step two, qualifying

the person. This is done by avoiding unlikely homes: those that show no pride of

ownership, have no landscaping, or are occupied by renters. After you talked

with the home owner for a while you’ll be able to tell whether he or she is

interested in your services and able to pay for them. Step three is the

presentation. This is your opportunity to describe your services and how you’re

different from others in your industry. The author recommends offering a few

ideas to the homeowner about their yard to gauge interest and engagement. The

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

final step is the close, when you ask the homeowner for their business. The

terms “closing” or “selling” are disagreeable to many people (Dell, 2010).

Local

EARTH GARDEN (2005) is a professional design and builds Landscape

Company successfully doing business in the industry for more than 15 years.

The company is engaged in the landscape design, planning, and development of

residential, corporate, commercial, recreational, and industrial establishments,

bounded by a belief in hard work, expertise, and professionalism in the

specialized field of landscaping.

Earth Garden is composed of a team of very creative landscape

professionals who are very knowledgeable, highly competent, and experienced in

landscaping and project management. The people who compose this team are

very reliable, hands-on, trustworthy, and professional in implementing projects

from the design phase up to the finishing stage. They possess the expertise to

conceptualize, design, plan, organize, implement, and complete the project within

the desired time at minimal cost. They also give prompt attention to after sales

and maintenance services.

Earth Garden's design philosophy is well reflected in its slogan: "Global

Design Specialist". The company and its landscaping team create beautiful,

stunning, inspiring, and world-class landscaped gardens with passion. Being a

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

"Global Design Specialist", the company is very versatile in creating the different

garden designs from around the world (Cuesta, 2010).

And it does so in a very authentic and well-thought-of manner. The garden

designs include Tropical Garden, Zen Garden, English Garden, Mediterranean

Garden, Philippine Native Garden, European Garden, etc. The company invests

significant time and effort in Research and Development, thereby, learning and

accumulating the landscape design trends across the globe.

Our nurseries in BF Homes, Parañaque and in Tabang, Guiguinto Bulacan

are surrounded with various trees, plants, shrubs, flowering and ornamental

plants necessary to execute the design (Simang, 2008).

With this, you can be guaranteed only of the finest workmanship and

materials to be used in all installation. Whilst the company continues to adopt

modern quality procedure, modern Horticultural Science, technology and

innovation, it still values and recognizes the blend of traditional skills and

experience necessary to successfully complete the landscape schemes in

harmony with nature's constraints (De Young, 2004).

Studies

Foreign

In 2000, people over 80 represented 1.5 percent of the U.S. population; by

2050, they are projected to occupy 5 percent of the total U.S. population,

according to the U.S. Census Bureau. The U.S. Census Bureau considers a
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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Baby Boomer to be someone born during the demographic birth boom between

1946 and 1964. This group totals 78 million people, so it is useful to divide up

into two sub groups: The Younger Boomers, ages 45-54 in 2010 and the Older

Boomers, ages 55-64 in 2010. According to an unsigned study which appeared

in American (Scott, 2008), demographics (July 2002), Baby Boomers represent

42 percent of all U.S. households and control 50 percent of all consumer

spending. The article also states that Older Boomers spend 23 percent more

than the average household on hotels and vacation homes. This information

suggests that Baby Boomers spend more time away from their primary

residences than other demographic groups.

In her study Dr. Mary Furlong (2007) states that Baby Boomers enjoy

living in the suburbs. She shares with the reader that the Brookings Institute

released a report mapping aging patterns in the suburbs based on 2000 Census

data.

Accordingly, boomers accounted for 31 percent of the total suburban

population, a steady climb from 26.6 percent in 1990. The highest concentrations

of boomers are in suburban areas where housing prices have risen beyond the

budgets of most young adults. Furlong (2007) states business opportunities

abound to serve this suburban housing market including lawn and landscape

maintenance, products and services that ease the burdens of home maintenance

will be in high demand.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Local

According to Simang (2008) a professor of Entrepreneurial Studies at East

Western University of the Philippines, 25% of new businesses will fail before the

end of their first year. The number increases to 36% and 44% for years 2 and 3.

Professor Simang (2008) cites data from a special tabulation by the Bureau of

the Census produced for the Office of Advocacy of the Agriculture for Small

Business Administration. This data illustrates the difficulty of maintaining and

growing a new business in its infancy and justifies the importance placed on

developing a good business plan.

Using the sources cited in his study, the following steps to developing a

business plan were developed. It is helpful when starting a business plan to

begin with determining a statement of purpose. A statement of purpose will focus

your mind on what you’re doing and boil it down to a simple definition that you

can use to remind yourself what your business is all about. The statement of

purpose will define the character of your business. After a purpose has been

defined the next section of a business plan should address fundamental

descriptive questions pertaining to the purposed business. This general

information section of the business plan should address what the business will

do, where it will be located, the legal form the business and its ownership

structure, the proposed start date of the business and its legal name.

Market Information should be addressed next, detailed descriptive

information about arena the purposed business will compete in. This section
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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

should describe characteristics of prospective clients, identify the size of the

potential market, and address whether the market is growing or shrinking.

Information in this section should be specific and include statistically verifiable

facts.

Following Market Information should be a section devoted to Competition.

This section should identify how many competing companies exist in the

purposed service area, the annual sales volume of the competing companies,

and list the major services being offered. This section of business plan should

address how the purposed business intends to draw business away from

competitors and why the purposed business will be more attractive than

competitors’ to potential customers (Simang, 2008).

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Chapter III

METHODOLOGY

This chapter presents the methods employed in this study which includes

the premises of the research design, research locale and respondents and data

gathering procedure.

Research Design

Based on the business, this study employed descriptive method of

research for the purpose of exploring and answering the statement of the

problem. It is the objective of the study to determine the needed steps to start a

lawn care and landscaping services business. A search was conducted for

projects that contain a combination of the following words in their title; Landscape

Maintenance, Business Plan, Landscape Management and Feasibility Study.

The method is used to describe all the information that was gathered from

the respondents of this study. Questionnaire Checklist is used in gathering data

from the respondents in interpreting and analyzing data, statistical formulas were

utilized.

Research Locale

Tandag is a 4th class city and the provincial capital of the province of

Surigao del Sur, Philippines in the island of Northeastern Mindanao. According to

the 2010 census, it has a population of 52,114 people.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

BONGTUD
BAG-ONG LUNGSOD
DAWIS

DAGOCDOC

TELAJE
MABUA

BALILAHAN
CAPITOL HILLS

Figure 1. Map of Tandag City, Surigao del Sur

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Tandag City is located on the northeastern coast of Mindanao Island

facing the Philippine Sea. It is bounded on the north by the municipalities of

Lanuza and Cortes, on the east by the Philippine sea, on the south by the towns

of Tago and San Miguel, and on the west by the province of Agusan Del Sur. It is

located 448 nautical miles from Manila and 150 nautical miles from Cebu. The

distance from Surigao City in the north to Tandag is around 200 kilometers and

331 kilometers is the distance from Davao City in the south. Tandag has a

national secondary airport and a seaport.

Tandag has a total land area of 316 square kilometers subdivided into 21

barangays. Majority of the barangays are considered rural areas. Farming and

fishing are the main economic activity for most of the people in Tandag. Chief

farm products are rice, corn, coconut. Livestock and poultry raising are also

important sources of income.

Research Respondents

The growing aging population of retiree’s and senior citizens within

Tandag City creates a niche market for a business designed and tailored to meet

their landscaping needs. The City of Tandag area retiree and senior citizen

market has an unmet demand for personalized consultative lawn care and

landscaping services. Thus, the respondents of this study would be the 20

retirees and senior citizen in the vicinity of Tandag City.

Table 1 shows the distribution of the respondents.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Table 1. The Distribution of the Respondents

Number of Respondents Percentage (%) Sample

Retirees 50% 10

Senior Citizen 50% 10

TOTAL 100% 20

As reflected in Table 1 the respondents of this study were the retirees and

senior citizen in the vicinity of Tandag City and the nearby neighboring town of

the place. The stratified random sampling utilized the most a credible

respondents was included as samples of the study. Out of thirty (30) total

populations of retiree, a total of twenty (20) will be the respondents of the study.

This was conducted during the School Year 2013.

Research Instrument

Reading and internet researching was the first instrument used in coming

up for the feasibility title. In addition to what others have written on how to start a

lawn care and landscaping services business, interviews were conducted with

existing landscape business owners. Prior to interview a list of interview

questions were developed to learn more about the existing local lawn care and

landscaping services. For a full list of questions, please see the Appendix A.

The knowledge gained from the interviews along with information gathered

provided the data necessary to complete the objective and answer the statement

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

of the problem of determining the steps necessary to start a lawn care and

landscaping services business.

Statistical Treatment

Data will be analyzed with the help of the statistician entered into the

SPSS Program using the percentage value. Financial analysis was conducted

with the help of the bookkeeper and an accountant hired for this study. In terms

of the demographic data of the respondents the variables will be analyzed in

connection with the data gathered.

To quantify the responses; Simple Percentage and Frequency was

utilized to find out the pupils percentage using the formula for proportion method,

where x = the percentage you're solving for and n = the part and d = the whole: N

/ d = x / 100.

Chapter IV

PRODUCT SUMMARY

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

This chapter contains the business name, location, type of business and

mode of financing. Starting a lawn care and landscaping services requires basic

lawn equipment, advanced knowledge of lawn care techniques and a degree of

physical fitness. Experience with pruning, trimming, fertilization, watering and

basic landscaping is also required, as you will often be expected to offer these

services.

A. Name of Business: TANDAG LAWN CARE AND LANDSCAPING

SERVICES

B. Location: TANDAG CITY

C. Type of Business: PARTNERSHIP

D. Highlights of the Project

History

Landscaping has long been a practiced art. It is thought that it was during

the Roman era that it really took off in popularity. Archaeologists have unearthed

evidence of Roman landscaped gardens with mosaics and water fountains.

In 2013, Tandag City Lawn care and landscaping services was founded by

the researcher. For the days chugged along with 1-3 employees, providing

landscaping and masonry throughout Tandag City. From the beginning the focus

has been on quality work with great customer service and satisfaction. The

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

current location enabled to operate more efficiently while also giving incredible

highway access.

Nature of the Industry

The business is to provide clients with peace of mind while creating and

caring for landscape at home. The concept of landscaping is to customize and

beautify the lawn with the taste of the owner. It turns out to be environmentally

friendly.

Mode of Financing

The lawn care and landscaping business proponents will contribute a

Php 500,000.00 each as an initial capital in purchasing the materials needed.

Investment Cost

A total of Php 1 million is needed to put up the necessary tools and

equipment needed to manicure lawns or install landscaping professionally.

Chapter V
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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

PROPONENTS AND MANAGEMENT ASPECTS

This chapter discusses the advocates of the business, how to manage

and skillfully run the business smoothly.

A. Proponents

Lawn Care and Landscaping Services is to be the leading provider of

hassle-free design, installation and maintenance with an exceptional people

providing exceptional service.

A company that is a partnership, owned and operated by two ambitious

people: AGNES B. SORREDA AND ARNEL TABUGOL, for whom the group

conducted a study in this regard. It rapidly is expanding to sell its services via

the Internet.

B. Management

ARNEL TABUGOL, President and CEO and AGNES B. SORREDA, as

the Vice President and Sales Marketing.

Before founding Tandag Lawn care and Landscaping Services, they

owned and operated an outdoor lawn care business in the area.

Prior to that, the two were good friends during high school and college

years.

C. Organizational Structure
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Figure 1. Organizational Structure of the Business

PARTNERS

VP - President/Sales and Marketing

Architect Account Officer

Office Computer Office Boy

Assistants Designer

Security Guard Gardener

Electrician/
Plumber/
Carpenter

D. Qualification of the Personnel

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SURIGAO DEL SUR STATE UNIVERSITY
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POSITION JOB DESCRIPTION SPECIFICATION

PARTNERS Operations personnel that run Qualifications include formal

(CEO/VP the day-to-day operations of education, training, skills, and

President) an organization or business, experience obtained by a

the sole purpose is to find company's employees. Many

ways to make the company organizations establish

more productive by providing standards for hiring and

effective methods in its promoting employees based

business operations. An upon skills they have

individual in this position demonstrated in previous or

usually prepares program current positions.

budgets, facilitates several

programs around the

company, controls inventory,

handles logistics and

interviews and supervises

employees. A person

interested in operations

management needs to have a

strong leadership background

and must know how to handle

problems quickly and

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
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COLLEGE OF BUSINESS AND MANAGEMENT

efficiently. In addition, she

must have great

communication skills. Adept

with skills and knowledge in

managing the business and

organizing of the people.

Architect An architect is involved in the An energetic individual that

design or renovation of play a key supervisional role

internal spaces, including during construction adapting

structural alterations, the plans according to budget

furnishings, fixtures and constraints, environmental

fittings, lighting and color factors or client needs. As such

schemes. they operate as part of an

overall project team working

closely with a range of

professionals from quantity

surveyors to building services

engineers.

Computer Designs and feasibility Graduate of Computer with

Designer studies are produced for experience in field of

commercial, leisure and landscaping and lawn care

domestic properties, and the services. Possess good quality

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
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COLLEGE OF BUSINESS AND MANAGEMENT

designer oversees the project and an exceptional knowledge

from beginning to end. in computer.

Account The main purpose of Male that is responsible to look

Officer an account officer is to after the financial part of a firm

analyze financial activities. or a particular company. He is

 He is also responsible also given the responsibility of

for promotion of all the financial planning and record

products. keeping of all the account.

 An account officer

maintains the growth

targets of finance in a

company.

 Helps in solving due

accounts of the past.

 The looks after

managing financial

risks.

 He also helps in

improving pricing of

item and of sales.

 He reviews all the

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Republic of the Philippines
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necessary documents

to avoid disputes.

 If any financial problem

arises, it is his duty to

look after the matter

and solve it.

 He also looks for areas

to cut the cost of the

company. This helps in

gaining profit.

 He is responsible for

all the client

communications.

He looks after the quality

standards to ensure clients

are satisfied with the

products.

Office Performs ad hoc or Female, a graduate of a 4

Assistant administrative functions. They years course related to office

work with business, management.

operations, or office

managers. They oversee

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SURIGAO DEL SUR STATE UNIVERSITY
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office communications, and

petty cash. Do filling, typing,

drafting, and answering

phone calls. They receive

walk-in guests, schedule

appointments, answer emails,

and may perform the duties of

a receptionist.

Office Boy The Office Boy job carrier Male, High school diploma with

various office job obligations - basic office skills.

this is an entry level position. Experience in administrative or

They have to offer water, tea clerical activities is an added

and drinks to the visitors and advantage.

staff, manage files and

documents, and provide them

to the staff when asked.

Security Monitor and authorize Male, with 1 year experienced

Guard/Garde entrance and departure of in the field. They must possess

ner/ employees, visitors, and other skills and knowledge gained

Electrician persons to guard against theft from job experiences can be

and maintain security of more valuable.

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COLLEGE OF BUSINESS AND MANAGEMENT

premises.

Write reports of daily activities

and irregularities, such as

equipment or property

damage, theft, presence of

unauthorized persons, or

unusual occurrences.

E. Policy and Guidelines in Hiring Office Personnel

Purpose: To insure effectiveness and consistency in the process of

recruitment, selection and hiring. This procedure is designed primarily for

professional and administrative positions. However, to the extent possible it will

serve as a model for filling classified positions as feasible committee composition

and procedures may be scaled down, and personnel policies and collective

bargaining requirements may override certain procedures outlined above.

The schedule for recruitment and filling the position, given budgetary,

operational and lead time considerations.

Application Process

• Lawn care and Landscaping Services requires that all applicants

complete an application for the consideration of employment.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

• Applicants must also submit a resume and letters of reference.

• Lawn care and Landscaping Services will review all properly completed

applications, and interview the most qualified candidates.

• Candidates that for any reason do not meet the requirements for

employment shall remain classified as applicants and may re-apply once

each month for reconsideration.

Interviews

• Interviews shall be scheduled and conducted by Human Resources and

the hiring manager.

• Interview questions shall be compiled and reviewed by Human Resources

to ensure their efficacy.

• Upon completion of all scheduled interviews, the results shall be reviewed

by the hiring manager.

• The hiring manager shall make hiring decisions at his/her discretion.

F. Personnel Plan Table

Table 2

Proposed Salary of Personnel

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Republic of the Philippines
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COLLEGE OF BUSINESS AND MANAGEMENT

POSITION NO. OF MONTHLY ANNUAL

EMPLOYEES SALARY SALARY

CEO/President 1 20,000.00 240,000.00

Vice President/Sales 1 20,000.00 240,000.00

Architect 1 20,000.00 240,000.00

Interior Designer 2 15,000.00 360,000.00

Account Officer 1 8,000.00 96,000.00

Office Assistant 1 5,000.00 60,000.00

Computer Designer 1 12,000.00 144,000.00

Security Guard 1 4,000.00 48,000.00

Gardener 1 3,500.00 42,000.00

Electrician, Plumber, 3 6,000.00 216,000.00

Carpenter

Office Boy 1 3000.00 36,000.00

TOTAL 14 23,8000.00 P 1,722,000.00

G. Project Time Table

TIME FRAME

ACTIVITY PLAN

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

September

November

December

February
January
August

March
July
Capital preparation

Starting and making of

the business
Preparing for the office
and showroom
License and business
permit application
Purchasing of
materials, tools and
equipment.
Hiring and selection of
personnel
Opening of business
operation
Regular business
operation

Table 2

Time Frame of the Project

Chapter VI

MARKETING ASPECT

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Republic of the Philippines
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COLLEGE OF BUSINESS AND MANAGEMENT

This chapter discusses what is to determine the suitability of property for

profitable development and to define optimal products and amenities in

accordance with projected market demand.

A. Demand Analysis

Service Percentage Description

LANDSCAPING AND 89% Very Much Interested

LAWN CARE BUSINESS

Due to vast media exposure, over past few years, lifestyle has changed.

People are more conscious about outlook of their home. The table shows above

how interested are the retirees/senior citizen in Tandag, Industry of lawn care

and landscaping is not in the market. The basic idea is to provide professional

services with qualified staff, but it requires planning and arrangements. Firms of

interior designing and landscaping are mainly concentrating in big cities like

Manila, Cebu and Davao.

Other cities are also being catered but there is unfulfilled demand.

The business is service oriented and carries larger potential for profit.

Unfulfilled demand, change in fashion and living style and good profit margins

are few incentives for a new entrants in this business, especially for those who

are committed to quality service. Due to increase in population and need of

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

constructing new houses it is expected that demand for lawn care and

landscaping will rise ultimately.

B. SWOT Analysis

Before making any investment decision it is advisable to evaluate

associated risk factors by taking into consideration certain key elements. SWOT

analysis is a strategic planning tool used to evaluate Strengths, Weaknesses,

Opportunities and Threats involved in a project or a business venture. Strengths

and weaknesses are internal to business. Opportunities and threats originate

outside the company.

A SWOT analysis is usually performed early in the project development

process, and helps organization to evaluate internal factors.

Strengths

 Competent staff

 Dynamic Leadership

 Availability of adequate facilities i.e. corporate office with good working

conditions,

 internet excess, necessary software for designing, in house infrastructure

facilities

 Effective marketing/promotion to create awareness of General public

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Weaknesses

 Lack of training opportunities

 Non availability of some basic material/items to be used in both interior

and exterior

 designing

 Operating at very low rather negligible profit margin in initial years.

 Difficulty in building confidence among target customers

Opportunities

 Government incentives for housing industry

 Inflow of new ideas due to open trade and globalization

 Para dime shift in lifestyle

Threats

 Tough Competition

 New entrants can easily share the business.

C. Factors Affecting the Market

The proponents use feedback from focus groups and online forums to

keep in touch with the needs of customers. The factors that affect the market in

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

the business is the climate of ever-changing technology also affects the opinions

of consumers.

The demand for a product will be influenced by several factors:

Price

Usually viewed as the most important factor that affects demand.

Services have different sensitivity to changes in price.

Income levels

When an individual’s income goes up, their ability to think of any

renovation and services increases, and this causes demand to increase. When

incomes fall there will be a decrease in the demand.

Consumer tastes and preferences

Changing tastes and preferences can have a significant effect on demand

for different services. Persuasive advertising is designed to cause a change in

tastes and preferences and thereby create an increase in demand.

D. Competition

For a newly established firm it is imperative to face a competitive

environment in the market as competition enhances a company’s ability to strive

for continuous improvement. In the field of lawn care and landscaping services

new entity will be competing with a number of competitors.

Since the proposed business is new in Tandag City, it has no competitor.

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Republic of the Philippines
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E. Market Distribution

Major marketing is done through advertisement. This includes giving

advertisement in newspapers and magazines. An effective marketing campaign

plays a vital role in the success of business.

F. Proposed Channel of Distribution

Paper marketing is essential for attracting clients towards newly

established business. Once a reasonable clientele is established the stress on

marketing can be decreased, as it will be automatically done through word on

mouth.

G. Proposed Promotional Activities

Creating business cards and flyers that match the brochures and website

design. Creating matching promotional collateral creates a cohesive feel and

helps establish the name.

H. Technology

The technology involve in this feasibility study were the computers for

creating design, recording sales transactions and other financial records of the

business. It also involves the use of machine such as the trucks and the

equipment in doing the landscaping job.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Chapter VII

TECHNICAL ASPECTS

This chapter tackles the aspects of services, cost of materials and labor,

estimated building cost, business location and building feasibility.

A. Services

Landscaping requires study and observation. It is not the same in different

parts of the world. Landscaping varies according to different regions. Therefore

normally local natural experts are recommended if it is done for the first time.

Understanding of the site is one of the chief essentials for successful

landscaping.

Different natural features like terrain, topography, soil qualities, prevailing

winds, depth of the frost line, and the system of native flora and fauna must be

taken into account.

In the start, the landscaping contractor makes a letter which is a rough

design and layout of what could be done with the land in order to achieve the

desired outcome. Different pencils are required to make graphics of the picture.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Tandag Lawn Care and Landscaping Services specialize in creating

outdoor living environments that are designed to bring families and friends

together to enjoy life at home. It designs and builds just about anything outdoors.

Including, Patios, Decks, Pools, Cabanas, Outdoor kitchens and elaborate

gardens.

B. Cost of Materials and Labor

Proposed starting capital of the business is Php 1 million for materials,

tools and equipment and the mobilization of the business.

C. Estimated Building Cost

Since the business apt in renting for a space, the proposed lease for the

space would be for one (1) year and renewing the lease for the succeeding years

if the business would be profitable. The rental would be amounting to Php

5,000.00 per month and a total of Php 60,000 for a year contract.

D. Business Location/Feasibility

Well-developed or under developed new societies in cities would be

suitable choice for setting up an office due to greater potential of getting clients.

Raw material, infrastructure facilities, etc. would also be easily available.

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

The project location is an important element for the viability of the project and

must have considerable area availability. The proposed office is located in

Osmeňa Street, Tandag City, Surigao del.

E. Business Lay-out

Figure 2

Perspective Receiving Area

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

F. Floor Plan Lay-out of the Proposed Office

Figure 3

Lay-out Plan of the Office

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Republic of the Philippines
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Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

G. Machine and Equipment

Table 3

Machine and Equipment

EQUIPMENT NEEDED QUANTITY UNIT UNIT COST TOTAL

4 x 4 Secondhand open type 1 Unit 540,000.00 540,000.00

trailer truck
Commercial Mower 1 Pc 50,000.00 50,000.00
Blower 1 Pc 20,000.00 20,000.00
Glovers 3 Pcs 55.00 165.00
Garden Hose 1 Pc 2,500.00 2,500.00
8 feet Ladder 1 Pc 4,500.00 4,500.00
Round Nose Shovel 1 Pc 2,200.00 2,200
Rakes 3 Pcs 150.00 450.00
Hoe 1 Pc 700.00 700.00
Wooden Handle Looper 1 Pc 1,500.00 1,500.00
Burlap 3 x 10 1 Roll 2,000.00 2,0000.0
5 gallon gas can 2 Pcs 1,500.00 3,000.00
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Republic of the Philippines
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Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Miscellaneous 60,000.00 60,000.00

String and Hedge Trimmers 1 Pc 25,000.00 25,000.00

Total Costs 710,515.00

H. Building Feasibility

The proposed office or showroom of the planned business will rent a

space in the heart of the city located at Osmeňa Street, Tandag with a leased for

at least a year contract for a rent of Php 5,000.00 a month. The greatest of the

cost for starting a lawn care and landscaping services are the startup costs. It

costs are outlined below. The largest startup costs are the trailer and equipment.

The type of equipment needed to startup this business was gathered from online

buying from the internet.

When the office business preparation was done, that is the time then to

secure for a business permit for the forthcoming business operation.

Table 4

Startup Costs

START UP COSTS AMOUNT

Business License 10,000.00

Contractor’s License 6,000.00

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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Business Liability Insurance 8,000.00

Auto Insurance 10,000.00

Cellphone 3,500.00

Flyers 3,500.00

Business Cards 2,000.00

Total Startup Costs 43,000.00

Chapter VIII

FINANCIAL ASPECTS

This chapter deals with the planning, budgeting, monitoring, forecasting,

and improving of all financial details within an organization.

Understanding organization's financial health is a fundamental aspect of

responding to today's increasingly stringent financial reporting requirements. To

avoid risks, organizations must quickly, identify ascertain financial ratios and

trends across in liabilities and assets analyze and adjust planned and forecasted

amounts act to provide regulatory statements as needed.

A. Projected Sales Forecast

Table 5

Monthly Sales Forecast

SALES February March April May

Retainer Consulting 80,000 80,000 80,000 80,000

Project Consulting 120,000 160,000 120,000 115,000

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Republic of the Philippines
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Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Market Research 32,000 60,000 50,000 45,000

Other 65,000 95,000 75,000 45,000

Total Sales 297,000 395,000 325,000 285,000

B. Projected Service Revenue

Table 6

Revenue

Year 1 Year 2 Year 3 Year 4 Year 5

Number of Services 20,000 75,000 150,000 250,000 400,000
Price 50 50 45 45 40

Total 1,000,000 3,750,000 6,750,000 11,250,000 16,000,000

Number of
Customers 50,000 100,000 200,000 500,000
Fee per
Customer 30 30 25 20
Total 0 1,500,000 3,000,000 5,000,000 10,000,000

Net Revenue 1,000,000 5,250,000 9,750,000 16,250,000 26,000,000

Revenues by Months & Quarters

Months Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 0 262,500
Month 2 0 262,500
Month 3 0 367,500
Total 1st Quarter 0 892,500 2,000,000 3,000,000 5,000,000
Month 4 50,000 315,000
Month 5 80,000 367,500
Month 6 100,000 367,500
Total 2nd Quarter 230,000 1,050,000 2,500,000 4,000,000 6,000,000
Month 7 100,000 420,000
Month 8 120,000 525,000
Month 9 150,000 525,000

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Main Campus
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COLLEGE OF BUSINESS AND MANAGEMENT

Total 3rd Quarter 370,000 1,470,000 2,500,000 4,500,000 7,000,000

Month 10 120,000 577,500
Month 11 130,000 630,000
Month 12 150,000 630,000
Total 4th Quarter 400,000 1,837,500 2,750,000 4,750,000 8,000,000
Total for year 1,000,000 5,250,000 9,750,000 16,250,000 26,000,000

Average Revenue
by Month 83,333 437,500 812,500 1,354,167 2,166,667
by Quarter 250,000 1,312,500 2,437,500 4,062,500 6,500,000
C. Property, Machineries and Equipment

Table 7

Cost of Materials and Equipment

DESCRIPTION COSTS
Furniture and Fixture 132,000.00
Vehicles 465,000.00
Equipment 359,00.00
Pre-operating Expenses 47,800.00
TOTAL FIXED ASSETS 1,003,800.00
D. Schedule of Depreciation

Table 8

Depreciation

Depreciation Computers, Software & Office Equipment (allocated to General &

Administrative Expenses)
Depreciation Rate:
Years 1 3 3 3 3 3
Year 0 0 0 0 0 0
Year 1 6,667.00 6,667.00 6,667.00 0 0
Year 2 33,333.00 33,333.00 33,333.00 0
Year 3 66,667.00 66,667.00 66,667.00
Year 4 83,333.00 83,333.00
Year 5 116,667.00
Total
Depreciation 6,667.00 40,000.00 106,667.00 183,333.00 266,667.00
Depreciation on Plant and Equipment

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Republic of the Philippines
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Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

(allocated to Cost of Revenue)

Depreciation Rate:
Years 1 7 7 7 7 7
Year 1 35,714.00 35,714.00 35,714.00 35,714.00 35,714.00
Year 2 50,000.00 50,000.00 50,000.00 50,000.00
Year 3 35,714.00 35,714.00 35,714.00
Year 4 42,857.00 42,857.00
Year 5 42,857
Total Depreciation 35,714.00 85,714 .00 121,429.00 164,286.00 207,143.00

E. Overhead Expenses

Table 9

Expenses

1st Year 2nd Year 3rd Year 4th Year 5th Year

Payroll 1,722,000 1,846,000 1.849,000 1.825,000 1.832,000

Sales,
32,000 33,000 37,000 39,000 42,000
Marketing, etc.

Expenses

Depreciation
39,996 39,996 39,996 39,996 42,996

Office Supplies
54,800 56,900 58,000 59,500 60,200

Utilities
120,000 130,000 145,000 155,000 165,000

Insurance
98,000 101,000 120,000 145,000 160,000

Rent
60,000 60,000 62,000 63,000 64,000

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Republic of the Philippines
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Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Payroll Taxes
62,980 65,880 66,220 67,100 79,000
and Benefits

Other
36,000 45,000 55,000 60,000 62,000
TOTAL
OPERATING 2,225,776 2,349,776 2,352,776 2,328,776 2,338,776
EXPENSES
F. Administrative Expenses

Table 10

Salaries and Wages

POSITION NO. OF MONTHLY ANNUAL

EMPLOYEES SALARY SALARY

CEO/President 1 Php 20000 Php 240,000

Vice President/Sales 1 Php 20000 Php 240,000

Architect 1 Php 20000 Php 240,000

Interior Designer 2 Php 15000 Php 360,000

Account Officer 1 Php 8000 Php 96,000

Office Assistant 1 Php 5000 Php 60,000

Computer Designer 1 Php 12000 Php 144,000

Security Guard 1 Php 4000 Php 48,000

Gardener 1 Php 3500 Php 42,000

Electrician, Plumber, 3 Php 6000 Php 216,000

Carpenter

Office Boy 1 Php 3000 Php 36,000

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Republic of the Philippines
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COLLEGE OF BUSINESS AND MANAGEMENT

TOTAL 14 Php 238000 Php 1,722,000

G. Fringe Benefits

Table 11

Employees Benefits Monthly Contribution

POSITION NO. OF SSS PHILHEALTH PAG-IBIG

EMPLOYEES

CEO/President 1 533.40 350.00 533.40

Vice President/Sales 1 533.40 350.00 533.40

Architect 1 533.40 350.00 533.40

Interior Designer 2 533.40 350.00 533.40

Account Officer 1 533.40 350.00 533.40

Office Assistant 1 533.40 350.00 533.40

Computer Designer 1 533.40 350.00 533.40

Security Guard 1 266.70 87.50 100.00

Gardener 1 266.70 87.50 100.00

Electrician, Plumber, 3 266.70 87.50 100.00

Carpenter

Office Boy 1 266.70 87.50 100.00

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COLLEGE OF BUSINESS AND MANAGEMENT

TOTAL 6 4,800.60 2,800.00 4,133.80

H. Pre-operating Expenses

Table 12

Permit Expenses

COSTS AMOUNT

Business License 10,000.00

Contractor’s License 6,000.00

Business Liability Insurance 8,000.00

Auto Insurance 10,000.00

Cellphone 3,500.00

Flyers 3,500.00

Business Cards 2,000.00

TOTAL COSTS 43,000.00

I. Production Cost

Table 13

Production Cost

Total Income for a year 5,668,000.00

Total Overhead Expense 2,338,776.00

TOTAL PRODUCTION COST 8,006,776.00

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COLLEGE OF BUSINESS AND MANAGEMENT

J. Projected Income Statement

Table 14

Yearly Income Statement

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COLLEGE OF BUSINESS AND MANAGEMENT

K. Projected Cash Flow Statement

Table 15

Cash Flow Statement

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SURIGAO DEL SUR STATE UNIVERSITY
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COLLEGE OF BUSINESS AND MANAGEMENT

L. Projected Balance Sheet

Table 16

Balance Sheet

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COLLEGE OF BUSINESS AND MANAGEMENT

M. Statement of Changes in Owner’s Equity

Table 17

Owner’s Equity

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COLLEGE OF BUSINESS AND MANAGEMENT

N. Projected Owner Sheet

Table 18

Owner Sheet

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Republic of the Philippines
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O. Current Ratio (Test of Liquidity)

Table 19

Projected Current Ratio

P. Total Assets Turnover

Table 20

Projected Turnover

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Q. Debt to Asset Ratio

Table 21

Projected Debt

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SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Chapter IX

CAPITAL REQUIREMENTS AND STRATEGY

Working capital is how much in liquid assets that a company has on hand.

Working capital is needed to pay for planned and unexpected expenses, meet

the short-term obligations of the business, and to build the business. It is the

money you need to cover business expenses, meet short-term obligations, and

to grow your business. Start-up capital is the money you need to start a business

until it generates enough revenue to pay for itself. Start-up and working capital

can come from loans, grants, investors and partners, but many business women

use their personal financial resources to fund their businesses.

The total startup costs of the business would be Php1 million. Four

scenarios were analyzed: a best case with 30 clients, the maximum a single

landscaper is capable of servicing according to the business owners interviewed.

The second scenario based on 20 clients followed by a third scenario of 15

clients.

Lastly, an expected worst case scenario of 10 clients will be analyzed.

Fuels costs per gallon were assumed and projected consumption per visit per

client. An average revenue will be analyzed per client per visit will be assumed
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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

based off on information from previous senior projects and interviews with

landscape maintenance business owners.

CHAPTER X

ENVIRONMENTAL IMPACT ASSESSMENT

Lawn Care and landscaping services can have either positive or negative

impacts on the environment, it depends on the way it is designed, implemented

and maintained. Some landscape disrupts natural environments detrimentally,

such as ripping out woods to create a more spacious lawn. Well-designed

landscape works with the natural setting of where it is located, so that it

harmoniously fits in with its surrounding. This means using native plants that

require minimal special watering or fertilizer and which do not introduce

potentially invasive vegetation or attract bugs that are dangerous to native flora

and fauna.

Using plants and materials that do not require extensive poisons to

prevent bugs or to produce falsely green lawns such as golf courses. Taking

advantage of or working with natural hills and so forth rather than flattening it. For

example, stepping hill in your back yard, use natural native stones to stabilize it

rather than some crappy phony or worse plastic stone.

Using solar lights rather than energy hogs for a variety of solar lights for

landscape, from security lights through accent lights, one of the products is an
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Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

ultrasonic pest control device. Use organic composts and much that are native to

your area.

CHAPTER XI

SOCIO-ECONOMIC IMPACT

Socio-economic impact focuses on evaluating the impacts development

has on community social and economic well-being. This analysis relies on both

quantitative and qualitative measures of impacts. Development impacts are

generally evaluated in terms of changes in community demographics, housing,

employment and income, market effects, public services, and aesthetic qualities

of the community. Qualitative assessment of community perceptions about

development is an equally important measure of development impacts.

Assessing proposed developments in a socio-economic context will help

community leaders and residents identify potential social equity issues, evaluate

the adequacy of social services and determine whether the project may

adversely affect overall social well-being.

Business is a major driver of socio-economic impact – and socio-

economic impact is a major predictor of business success, especially in the long

term. As a result, companies are increasingly interested in measuring their socio-

economic impact for a variety of reasons, ranging from reducing cost and risk to

creating and capturing new opportunities. `

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The impact that this business may acquire would be the improvement of

quality of life. Apart from the convenient of the surrounding, it would make

investment market grow that result to positive economic impact.

CHAPTER XII

FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter provides a summary of the findings, conclusion and

recommendation relative to the problem of the study.

Findings

Major problems and objectives were analyzed in researching the profitably

of a startup landscape maintenance company tailored toward senior citizens.

This feasibility study was designed to serve as a guide on what is needed to start

up a business; including equipment, documents, etc. Also, the costs associated

with starting the business and the tools required to be successful.

The study indicated the senior citizen market is growing in Tandag City.

Information gathered from interviews with existing landscape maintenance

business owners supports that currently there is not a company tailored to their

specific needs. It has been believed that the opportunity exists for a small

business to turn a profit in its first year.

Conclusion
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An opportunity exists in Tandag to start up a lawn care and landscaping

services tailored towards senior citizens. It is up to the owner how many jobs and

hours per week he/she wants to work. But a realistic goal of twenty customers in

year one, growing to 30 customers in year two, with potential to reach 45

customers in year three is attainable. The average client brings in an average of

Php 60,000 in profit per year. Tandag City has a higher percentage of senior

citizens than the other nearby places. That number is expected to grow. It is

believed that Tandag City is a popular retirement community and with the senior

citizen market is growing. An opportunity exists to offer a Lawn care and

Landscaping Services tailored towards senior citizens.

Recommendation

An opportunity exists in Tandag City for a Lawn care and Landscaping

Services tailored towards senior citizens. The number of senior citizens with

unmet landscaping needs is on the rise. A professional, punctual, reliable,

accessible, and trustworthy business owner has the opportunity to form loyal

relationships with senior citizens and offer them a service tailored towards their

needs. It is recommended that the costs and benefits of hiring additional workers

be examined in further studies. Also the number of clients a worker can service in

a week without sacrificing quality consistent standards would be useful

information for further study.

61
Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

REFERENCES CITED

Cash, Patrick. 2009. Lawn Care Business Guide. San Francisco : Patrick
Publishing Co.

Dell, Owen E. 2010. How to Start a Home-based Landscaping Business. 6th ed.
Guilford, CT : Globe Pequot Press.

De Young, Brandon. 2004 “A Feasibility Study of Starting a Landscape

Maintenance Business in San Diego County.” Unpublished Senior Project,
California Polytechnic State College, Project #04-0377.

Furlong, Mary S. 2007. Turning Silver into Gold. New Jersey : FT Press March,

Thomas D. 2009 “Landscape Business Start Up Plan.” Unpublished Senior

Project, California Polytechnic State College, Project #99-1121.

Shane, Scott. 2008. Illusions of Entrepreneurship. New York : Citadel Press. City
of San Luis Obispo. Business Tax Certificate Information. Saturday, 17-Aprl-2010
09:47:02 EDT. http://www. slocity.org/finance/ business tax/certificate in fobook
mark. Asp

Simang, C. (2008). Cuesta College. Business Assistance Center. Saturday, 17-

Aprl-2010 08:29:41 EDT. http://academic.cuesta.edu/bac/Resources.htm

62
Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Philippine Census 2010. Thursday, 22-Aprl-2010 08:34:24 EDT.

http://quickfacts.census.gov/qfd/states/06/06079.html

APPENDICES

Questions for Retiree’s and Senior Citizens about their Landscape Service

1. Do you have a gardener, or a landscape company that takes care of your

yard?

2. How long have you been using the services of a landscape company?

3. How long has your current guy been doing your yard?

4. Why did you choose to do business with him?

5. How much do you pay for his services?

6. How often does he come?

7. Does he perform anything extra, any special services other than basic

maintenance?

8. Does your guy make time for conversation and ask you if there’s anything

extra or out of the ordinary that you’d like done?

9. Would you be interested in something like that?

10. Would you be willing to pay more for that kind of service?

11. How much more a month would you be willing to pay for extra service?

63
Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

12. What are the 3 main qualities you look for in a gardener?

13. Is there anything else I you’d like to share?

Questions for Owners of Landscape Companies

1. How did you get in the Landscape business?

2. How long have you had your own company?

3. When you first started, how did you acquire new business?

4. How do you acquire new business now?

5. Describe your typical client?

6. Knowing what you know now, what would you have done differently when

you were first starting out?

7. Do you have any senior citizen or retiree clients?

8. How would you describe your senior citizen clients?

9. Other than labor what is your largest business expense?

10. What is the biggest challenge you face satisfying the needs of your senior

citizen clients?

64
Republic of the Philippines
SURIGAO DEL SUR STATE UNIVERSITY
Main Campus
Tandag City, Surigao del Sur
COLLEGE OF BUSINESS AND MANAGEMENT

Questions for Owners of Businesses that Depend on Senior Citizen

Clientele

1. How do you attract senior citizens to your business?

2. Why do you think they continue to buy from you?

3. What struggles did you encounter when you first opened?

4. Do you advertise your business on the internet?

5. What makes you unique from your competitors?

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