Google Ad Swipe File PDF
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georgeGoogle Ad Swipe File PDF
Uploaded by
georgeTHE ULTIMATE Google Real
Estate Ad Swipe File...
Copy & Paste Over 20 Google Ad Campaigns Variations…So You
Can Easily *ATTRACT* Your Ideal Real Estate Client!
IMPORTANT:
The examples you are about to access below are ad
variations that appear when a prospect searches for a
specific keyword in Google (for example “YOUR_AREA
real estate”).
It’s important to know that with Google ads, many of the
elements are interchangeable. In other words, by simply
using a different headline or body copy with an ad, you
can mix and match ideas easily.
What this does for you is create an entirely unique ad
variation every single time, and you’ll be amazed at how
differently prospects may respond when you simply test a
different headline or body copy.
With that said, you may see some recurring copy being
used in different variations, but remember that each ad
example is entirely unique.
Additionally, our combinations are not exhaustive either.
So feel free to test out some other variations we didn’t
think of using the templates below. So let’s get started!
Section 1: Niche Focus Ads
For this section, we’re going to cover different variations
of ads that you can run for niche specific offers.
Keep in mind that simply changing out the hook will be
enough to create a completely unique ad variation in
Google.
Which means that for every ad example in this section,
you can multiply it by at least 10 based on the list of
hooks below.
In our example ads we’ll stick with “Price Reduced” but
here is a list of other angles you can test as well (NOTE:
this isn’t an exhaustive list either):
1. Land for sale
2. Just Listed homes
3. Just Sold homes
4. Foreclosures
5. New Construction
6. Waterfront
7. 55+
8. Single Story/Ranch Homes
9. Homes With Pools
10. Homes in a Specific School District
Ad Variation 1:
Headline - YOUR_AREA $$ Reduced Homes?
Body - View All The Recently Price Reduced Homes
Available Right Now in YOUR_AREA.
Image Sample
Ad Variation 2:
Headline - Price Reduced Homes For Sale?
Body - View All YOUR_AREA "Price Reduced" Homes -
Ranging From $XYZ to $XYZ.
Image Sample
Ad Variation 3:
Headline - YOUR_AREA $$ Reduced Homes?
Body - View All YOUR_AREA "Price Reduced" Homes -
Ranging From $XYZ to $XYZ.
Image Sample
Ad Variation 4:
Headline - Price Reduced Homes For Sale?
Body - View All The Recently Price Reduced Homes
Available Right Now in YOUR_AREA.
Image Sample
Ad Variation 5:
Headline - Price Reduced Homes For Sale?
Body - Looking For a Home in YOUR_AREA? View All
Recently Priced Reduced Homes Right Now.
Image Sample
Ad Variation 6:
Headline - YOUR_AREA $$ Reduced Homes?
Body - Looking For a Home in YOUR_AREA? View All
Recently Priced Reduced Homes Right Now.
Image Sample
Section 2: General Real Estate/Homes
For Sale
Because Google is keyword search based, running more
general “homes for sale” type ads can still work really
well too.
Below are some examples of ads you can run for these
types of campaigns. Keep in mind that you can also use
different keyword variations in the ads.
So for instance one ad could use “homes for sale” while
another uses “real estate for sale.” Again, different body
copy will lead to different results.
Ad Variation 1:
Headline - YOUR_AREA Homes For Sale?
Body - View All Homes For Sale in YOUR_AREA. Free
List With Prices, Maps & Pics!
Image Sample
Ad Variation 2:
Headline - YOUR_AREA Real Estate?
Body - View All Real Estate Listings in YOUR_AREA.
Free List With Prices, Maps & More!
Image Sample
Ad Variation 3:
Headline - YOUR_AREA Homes For Sale?
Body - Access a Free List of YOUR_AREA Homes For
Sale With Prices, Maps & 3D Tours!
Image Sample
Ad Variation 4:
Headline - YOUR_AREA Real Estate?
Body - Access a Free List of YOUR_AREA Real Estate
With Prices, Maps & Pics!
Image Sample
Ad Variation 5:
Headline - YOUR_AREA Real Estate?
Body - Free List With Prices, Maps & More! View All
Real Estate Listings in YOUR_AREA.
Image Sample
Ad Variation 6:
Headline - YOUR_AREA Homes For Sale?
Body - Free List With Prices, Maps, 3D Tours & More!
View All Homes For Sale in YOUR_AREA.
Image Sample
Ad Variation 7:
Headline - YOUR_AREA Homes For Sale?
Body - Free List With Prices, Maps, Pics & More! View
All Homes For Sale in YOUR_AREA.
Image Sample
Ad Variation 8:
Headline - YOUR_AREA Real Estate?
Body - Search All YOUR_AREA MLS Listings for Free.
Includes Prices, Maps & 3D Tours!
Image Sample
Section 3: Property Specific Ad Examples
This section is all about promoting specific listings for
sale.
The good news with these templates is that you can
continue to make unique ad variations each time you
have a new home to promote!
Plus with this strategy you will be able to hyper target a
specific type of buyer in your area and sell more listings
faster.
Ad Variation 1:
Headline - New Listing in YOUR_AREA
Body - Just Listed - PROPERTY_ADDRESS. View Pics,
Virtual Tour, Price & More!
Image Sample
Ad Variation 2:
Headline - YOUR_AREA $$ Reduced Home
Body - PROPERTY_ADDRESS Just Reduced by $XYZ.
View Pics, Virtual Tour, Price & More!
Image Sample
Ad Variation 3:
Headline - YOUR_AREA Home For Sale
Body - Hot Listing Alert - PROPERTY_ADDRESS.
XBR/YBA. View Pics, Price & More!
Image Sample
Ad Variation 4:
Headline - 123 Main St, Mechanicsburg
Body - Coming Soon in XYZ Neighborhood. Motivated
Seller. View Pics, Price & More!
Image Sample
Ad Variation 5:
Headline - YOUR_AREA Home For Sale
Body - Just Listed - PROPERTY_ADDRESS. View Pics,
Virtual Tour, Price & More!
Image Sample
Ad Variation 6:
Headline - New Listing in YOUR_AREA
Body - Hot Listing Alert - PROPERTY_ADDRESS.
XBR/YBA. View Pics, Price & More!
Image Sample
Google Keyword Insertion:
Here is a bit of an advanced tip, but it’s super easy to
implement in your ad copy.
Any time that your ad can mirror back all or a portion of
the keywords that a prospect searches for, the more
relevant and congruent it will be.
Google makes this fairly simple to do with a snippet of
code. Plus if Google is unable to pull in a word or phrase,
they can replace it with your default text.
This very short article will show you how. Try it out!
https://support.google.com/google-ads/answer/74992?hl
=en
Closing Remarks:
Keep in mind that if you have a long city name for
instance and you run out of headline or body copy space,
you can always remove a part of a word or phase.
It’s always important to split test variations, because in
almost every case one variation will outperform another.
Again we only scratched the surface with unique
templates above, because there are multiple hooks,
keyword variations, and headline/body combos you can
use.
In any case, you now have the exact word for word
templates we use to generate high converting Google
campaigns. So copy, paste and take action today ( :
