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Task Performance in The Entrepreneurial Mind

The document outlines a business plan for a milk tea shop in Balayan, including key partners, activities, value propositions, customer relationships, segments, resources, costs, and revenue streams. The shop aims to offer a variety of flavors and sizes of milk tea at cheaper prices than competitors through direct sales and delivery. The target customer segment is people aged 12 to 40, especially students and workers.

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Bianca Nicole Liwanag
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649 views

Task Performance in The Entrepreneurial Mind

The document outlines a business plan for a milk tea shop in Balayan, including key partners, activities, value propositions, customer relationships, segments, resources, costs, and revenue streams. The shop aims to offer a variety of flavors and sizes of milk tea at cheaper prices than competitors through direct sales and delivery. The target customer segment is people aged 12 to 40, especially students and workers.

Uploaded by

Bianca Nicole Liwanag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Bianca Nicole D.

Liwanag

BA2101

The Entrepreneurial Mind

Task Performance

Milk-tea Shop in Balayan

s
Key Partners Key Activities Value Propositions Customer Relationship Customer Segments

Buyer-supplier Production Diversity in flavors Personal assistance We chose mass


relationships to reliable Problem solving and sizes customer service market but we
supplies: we build Network New kind of milk- Our first customers focus on the
relationship with Marketing teas from other begin from our old group people
supplier places classmates, from 12 to 40
We also have a good Prices is cheaper schoolmates and years old
relationship with than other milk-tea acquaintances. (students and
reliable (milk-tea shop in the market workers)
company, tea company) (30%-50%) Channels
Key Sources Brand
Direct channel
Physical Use Sales force
Intellectual Customers come shop to
Human buy directly (buy less
Financial than 5 cups) or they can
purchase through
telephone and we will
deliver to them (if they
buy more than 5 cups)

Cost Structure Revenue Streams

Fixed Costs Periodicity: we chose recurring, every 2 months


Variable Costs Form of generation: asset sale milk-tea product
Pricing mechanism: fix list price and yield management

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