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Final Group Project Report Marking Criteria

This document provides a marking sheet for a final group project on international business strategy. It will be used to evaluate student reports on selecting a foreign market and developing a business expansion plan for a specific company. The marking sheet includes criteria in several areas: format, content, referencing, and visuals. Content is the most heavily weighted and will be assessed on the executive summary, company introduction, foreign market selection, market analysis, internal capabilities assessment, strategic choices, execution plan, and lessons learned from past expansions. The total possible marks are out of 25 points.

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67 views

Final Group Project Report Marking Criteria

This document provides a marking sheet for a final group project on international business strategy. It will be used to evaluate student reports on selecting a foreign market and developing a business expansion plan for a specific company. The marking sheet includes criteria in several areas: format, content, referencing, and visuals. Content is the most heavily weighted and will be assessed on the executive summary, company introduction, foreign market selection, market analysis, internal capabilities assessment, strategic choices, execution plan, and lessons learned from past expansions. The total possible marks are out of 25 points.

Uploaded by

Nam Lê
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TON DUC THANG UNIVERSITY

FACULTY OF BUSINESS ADMINISTRATION

MARKING SHEET OF FINAL GROUP PROJECT


INTERNATIONAL BUSINESS STRATEGY
SCHOOL YEAR 2019-2020

1. General information:
- Group Name……………………………………………………………………………….
Session:……………………………….…………………………………………………...
- Name of the report:……………………………………………………………………..…
…….…………..…………………………………………………………………………….
2. Evaluation:

Criteria Scale Mark Note

1 FORMAT
- Present the report according to the regulations (the front page, 0.5p - max
font/size, page number, page margin…)
- No spelling mistakes, typing mistakes… 0.5p – max

2 CONTENT
Executive summary: present the reasons for choosing the company 1.0p – max
and specific foreign market with anticipating
results/outcomes,highlighted points of the business development
plan (within 1 page)
Company Introduction:
+ Company name, history and development (0.5p);
3.0p – max
+ Scope of business (industry, business field) (0.5p);
+ Vision and mission (0.5p);
+ Growth plan (0.5p);
+ Specific product(s) to enter international market and Why? (1.0p).
Foreign Market Selection 3.0p – max
+Clearly define the market (0.5p)
+Market attractiveness analysis: using appropriate business
analytical tool(s)/ framework i.e. PESTLE (2.0p)
+ Use of updated figures and data (0.5p)
Foreign Market Analysis 4.0p – max
+ Market Research (in specific to the chosen product/ services):
growth rate & demand forecast (0.5p), competitor analysis (1.0p) ;
+Industry attractiveness: Five Forces analysis (2.0p)
+Priorities based on the strategic fit and company’s ability to serve
them (0.5p)
Assessment of internal capabilities
+ Core competencies (1.0p);
+ How much can the company leverage those competencies? (0.5p) 2.0p – max
+ Use of analytical tool(s): SWOT/TOWS/Value Chain/VRIO,etc
(0.5p)
Strategic choices
5.0p – max
+ Mode of entry options: for a specific period of time (2.0p);
+ SAF test: Suitability-Acceptability-Feasibility (1.5p);
+ Scenario plannings (2.0p).
Execution: 2.0p – max
+ Implementation work plan (timeline, tasks, key milestones) (2.0p)
Lesson learnt from past expansion 1.0p – max
Recommendation & Conclusion:
1.0p – max
+ Summarize the report (1.0p)

3 Referencing (APA 6th) 1.0p – max


Good use of tables/graphs/charts & illustrations 1.0p – max

Total mark: 25.0p – max

Total mark: ………………………………………………….......………………………….. …

Day ….month…… year 20…


Marking lecturer

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