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Introduction of Amazon

Amazon began in 1994 as one of the largest online stores and has succeeded in dominating global online retail. It operates with competitive prices and small markups, attracting many consumers. Amazon provides direct sales of a wide variety of products, including books, electronics, perishables, as well as platforms for third-party sellers. It also offers digital content, games, software and services accessible across devices to expand customer access to online shopping.

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350 views

Introduction of Amazon

Amazon began in 1994 as one of the largest online stores and has succeeded in dominating global online retail. It operates with competitive prices and small markups, attracting many consumers. Amazon provides direct sales of a wide variety of products, including books, electronics, perishables, as well as platforms for third-party sellers. It also offers digital content, games, software and services accessible across devices to expand customer access to online shopping.

Uploaded by

agung
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction of Amazon

The increasingly development of technology of course, makes it easy to do


everything, including in buying and selling transactions. Now, to buy goods or
services, you don't need to look outside the house, just by using the internet, you
can buy the desired goods or services. Lots of existing online stores, one of them
is Amazon.

This site is one of the largest online stores in the world which was formed in
1994 and has succeeded in controlling the online market in the world. Its network
has spread very widely in various countries to all over the world.

In fact, every day this online shop is very busy and never stops transacting in
terms of sales. Amazon is the largest online retailer in the world that operates an
online business model with competitive prices and a small markup, the majority
of consumers choose amazon because it has formed a mindset that products are
cheaper and available for ease of thinking. Apart from direct selling via online,
Amazon also provides a platform for retailers to sell their products to buyers
through Amazon retail. Amazon dominates the shopping space of America to
Europe it also becoming in the world.
Amazon Management History Evolution :

On amazon there are many services provided to its customers, from buying
and selling electronic goods to selling perishable goods. Amazon offers retail,
software, and licensing services for all devices, digital content, games and art
goods. Lots of services are provided to people who like to shop online.
The following is an explanation of the services for some of the items to be sold:
1. Sale of retail goods
According to the concept, this company sells a variety of retail goods online.
Ranging from books, household appliances, all your needs are in this shop. And
now there are services selling perishable goods such as vegetables and fruits.

2. Software for all devices.


Amazon can not only be accessed on a computer, but now can be accessed on
a smartphone or tablet. Making it easier for everyone to shop at the service.
3. Digital content
Besides selling physical products, this company also sells various digital
content such as e-books, music, and various other digital content. The prices
offered vary widely and some are even free and have huge discounts.

4. Amazon game
This feature also makes it easy for game lovers on various systems such as
Android, Mac, Windows, etc. all the games that are here are also the result of the
development of the gamer experts who work at this company.

5. Amazon Art.
The company also sells original and limited artwork from a selected range of
galleries.

The Graphic representation of the five forces of Amazon porters :


Reference List :
st
Boddy, D. (2012) Essentials of Management: A Concise Introduction. 1 ed.
Harlow: Pearson.

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