ACKNOWLEDGEMENT

The successful completion of any task would be incomplete without mentioning the names of persons who helped to make it possible. I take this opportunity to express my gratitude in few words and respect to all those who helped me in the completion of this project. I express my deep gratitude to Mr. V. Raja, Chairman, Mr. A. Mohammed Ilyas, Vice-Chairman, Mr. K. Shivram Alva, Secretary, I.F.E.T College of Engineering. I am extremely grateful to Our Principal Dr. S.S. Jayachandran, M.E, P.hd, to provide necessary and essential facilities to do this project work. I express our sincere thanks and deep sense of gratitude to Prof Dr. R. Maheswari, Head of the Department, Department of Management Studies for providing me with an opportunity to study and for her encouragement, support and guidance to complete this project work successfully. It is my immense pleasure to express our profound gratitude to my beloved guide Mr. B. Ravikumar, M.B.A, M.Phil, Lecturer, Department of Management Studies, I.F.E.T College of Engineering for his consistent guidance in my project and for constant encouragement. His advice and systematic approach has given a new dimension to my project. I convey my heartiest thanks to Dr. S. SUREENDER, Director, at THE FLAVORS INDIA (P) LTD, Puducherry, who kindly granted permission to do this project work in his esteemed organization. Finally, I express my sincere thanks and deep sense of gratitude to my parents and friends for giving timely advice in all the ways and in all aspects for the success of this project work. i

ABSTRACT

The Project report entitled "A Study on Perception Of The Customers Towards Products Produced By The Flavors India (P) Ltd, Puducherry is intended to know the perception of the customers towards Flavors India Products. The study has been conducted by adopting Survey Method with the help of Questionnaire. The responses given by the customers were analyzed using different types of statistical tools like Percentage Method, Simple Correlation Analysis, Chi-Square Test and Weighted Average Method. The study provides some findings that were interrupted from the analysis of the collected data. The suggestion and recommendations given by the researcher can be used by the company in the mere future to build a competitive strategy.

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TABLE OF CONTENTS
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Acknowledgement Abstract Table of Contents List of Tables List of Charts

CHAPTER

PARTICULARS INTRODUCTION 1.1 1.2 1.3 1.4 1.5 1.6 Introduction of the Study Industry Profile Company Profile Need for the Study Objectives of the Study Scope of the Study

Page No.

1 4 11 15 16 17 18 19 28 34 69 73 74 75 76

1.7 Limitations of the Study MAIN THEME OF THE PROJECT II 2.1 2.2 Review of Literature Research Methodology

2.3 Data Analysis and Interpretation RESULTS, DISCUSSION AND CONCLUSION III 3.1 3.2 3.3 Findings Suggestions Conclusion

BIBLIOGRAPHY ANNEXURE

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LIST OF TABLES
Sl. No 1.2.1 1.2.2 1.2.3 2.3.1 2.3.2 2.3.3 2.3.4 2.3.5 2.3.6 2.3.7 2.3.8 2.3.9 2.3.10 2.3.11 2.3.12 2.3.13 2.3.14 2.3.15 2.3.16 2.3.17 2.3.18 2.3.19 2.3.20 Types of Flavoring List of Chemical Composition for Different Odor List of Chemical Composition for Different Taste Gender of the Respondents Preference of Flavors Products by the Respondents Consumption of Flavors Products by the Respondents Products Preferred by the Respondents Reason for Liking Flavors Products Inspiration Towards Flavors Products Purchasing Behavior of the Respondents Purchase Pattern Frequency of Purchase by the Respondents Awareness Level of Respondents Towards Flavors Products Expectation of Offers by the Respondents Kinds of Offer Required by the Respondents Customer Type Factors Expected by the Respondents Preference of Other Brands by the Respondents Choice of Other Brands by the Respondents Best Products of Flavors India Referral to Others Satisfaction Level of the Respondents with Regards to the Products of Flavors Overall Rating on Quality of Flavors Products by the Respondents List of Tables Page No 6 7 9 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53

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Sl. No 2.3.21 2.3.22 2.3.23 2.3.24 2.3.25 2.3.26 2.3.27 2.3.28 2.3.29 2.3.30 2.3.31 2.3.32 2.3.33 2.3.34 2.3.35 2.3.36 2.3.37 2.3.38

List of Tables Satisfaction Level of Respondents With Regards to Price Satisfaction Level of Respondents With Regards to Packaging Product Quality Product Information Product Quantity Price of Flavors Products Availability of Flavors Products Discounts and Offers Provided by Flavors Products Taste of Flavors Products Color of Flavors Products Odor of Flavors Products Chi-Square Test Between Overall Quality of Flavors Products and Satisfaction Level of Respondents With Regards to Price. Table for Calculation of Chi-Square Test Correlation Between Satisfaction Level Of Product and Satisfaction Level of Price Table for Calculation of Correlation Table Representing Various Statements Relating to Customer Satisfaction Under Weighted Average Method Table for Calculation of Weighted Average Method Solution for Weighted Average Method

Page No 54 55 56 57 58 59 60 61 62 63 64 65 65 66 66 67 67 68

LIST OF CHARTS
Sl. No 2.3.1 2.3.2 2.3.3 2.3.4 2.3.5 2.3.6 2.3.7 2.3.8 2.3.9 2.3.10 2.3.11 2.3.12 2.3.13 2.3.14 2.3.15 2.3.16 2.3.17 2.3.18 2.3.19 2.3.20 Gender of the Respondents Preference of Flavors Products by the Respondents Consumption of Flavors Products by the Respondents Products Preferred by the Respondents Reason for Liking Flavors Products Inspiration Towards Flavors Products Purchasing Behavior of the Respondents Purchase Pattern Frequency of Purchase by the Respondents Awareness Level of Respondents Towards Flavors Products Expectation of Offers by the Respondents Kinds of Offer Required by the Respondents Customer Type Factors Expected by the Respondents Preference of Other Brands by the Respondents Choice of Other Brands by the Respondents Best Products of Flavors India Referral to Others Satisfaction Level of the Respondents with Regards to the Products of Flavors Overall Rating on Quality of Flavors Products by the Respondents List of Charts Page No 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53

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Sl. No 2.3.21 2.3.22 2.3.23 2.3.24 2.3.25 2.3.26 2.3.27 2.3.28 2.3.29 2.3.30 2.3.31

List of Charts Satisfaction Level of Respondents With Regards to Price Satisfaction Level of Respondents With Regards to Packaging Product Quality Product Information Product Quantity Price of Flavors Products Availability of Flavors Products Discounts and Offers Provided by Flavors Products Taste of Flavors Products Color of Flavors Products Odor of Flavors Products

Page No 54 55 56 57 58 59 60 61 62 63 64

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