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Laws of Uiux

Get to knows about laws of ui/ux

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dhawalchakravarty
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82 views14 pages

Laws of Uiux

Get to knows about laws of ui/ux

Uploaded by

dhawalchakravarty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THEORY OF UI/UX

LAWS OF
UI/UX DESIGN
DHAWAL CHAKRAVARTY
Hick's Law:
Hick's Law states that the time it takes to make a decision increases with the number of
choices available. As options multiply, individuals require more time to process and evaluate
each possibility, leading to decision-making delays. Designers can mitigate this effect by
simplifying interfaces, prioritizing options, and guiding users towards preferred choices,
ultimately enhancing usability and user experience.
E-Commerce
E-commerce websites that present users with countless
product options in a single category can hinder decision-
making. To address this, platforms like Myntra often provide
filtering and sorting options, allowing users to narrow down
choices based on preferences such as price range or brand.
Mobile App
Settings:
Mobile applications with a plethora of settings and
customization options can confuse users. To simplify decision-
making, apps like Instagram categorize settings into distinct
sections, guiding users to relevant options and reducing
cognitive overload.
Apple TV
Remote:
Apple TV remotes don’t require a substantial amount of
working memory and therefore incurs much less cognitive
load. By transferring complexity to the TV interface itself,
information can be effectively organized and progressively
disclosed within menus.
Slack’s
Progressive
Onboarding
Instead of dropping users into a fully featured app after
enduring a few onboarding slides, Slack uses a bot to engage
users and prompt them to learn the messaging feature
consequence-free. To prevent new users from feeling
overwhelmed, Slack hides all features except for the
messaging input. Once users have learned how to message
via Slackbot, they are progressively introduced to additional
features.
Google
Homepage:
Google keeps the decisions required to enter a keyword to a
minimum by eliminating any additional content that could
distract from the act of typing a keyword or require additional
decision-making.
Miller's Law:
Miller's Law, proposed by psychologist George A. Miller, posits that the average person can
retain around seven (plus or minus two) pieces of information in their working memory at
once. This principle underlines the importance of simplifying and organizing information in
user interfaces to avoid overwhelming users. Designers must break down complex tasks,
prioritize essential content, and minimize cognitive load to enhance usability and user
experience effectively.
Google Maps:
GPS navigation systems provide turn-by-turn directions with a
limited number of instructions at a time. By breaking down the
route into manageable segments, drivers can navigate safely
without becoming overwhelmed by information.
Netflix:
Each menu and carousel is presented on the homepage as a
separate chunk, offering six options.
From the navigation menu in the site’s header, to the
horizontally chunked rows of icons displaying “Trending Now”,
or “Popular on Netflix”, the site studiously avoids treading
outside of Miller’s recommended limitations.
Myntra:
Navigation menus in UX design are another area where Miller’s
Law is crucial. Overcrowded menus with numerous options can
confuse users. Stores like Myntra simplify their menus by
categorizing options under logical headings, ensuring that
users can find their needs without feeling overwhelmed.
Hostinger:
In dashboard design, adhering to Miller’s Law is paramount. A
dashboard cluttered with too much information can hinder
decision-making.
Vault:
Content presentation on websites follows Miller’s Law by
chunking information into digestible units.
THEORY OF UI/UX

THANK YOU!

DHAWAL CHAKRAVARTY

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