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Business and Professional Communication

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11 views

Business and Professional Communication

Uploaded by

karasuscho2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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G E N E R A L D I S C U S S I O N O F

B U S I N E S S G E D 1 0 6
A N D P R O F E S S I O N A L
C O M M U N I C A T I O N
importance of

communication in business

-Communication in business is important to convey clear, strong messages


about strategy, customer service, and branding. A business building a brand
reflects a consistent message tailored to its audience. Internal
communication builds rapport among employees and managers and
encourages teamwork and collaboration.

-Good communicators are vital to a business's profit margin and reputation.


Employees who communicate well and understand the company's vision help
make the company successful. Using effective communication skills can
benefit a business and its employees in a variety of ways, including:
A L
O N
S I
E S
O F
P R

TYPES OF COMMUNICATIONS
Verbal Communication

•Spoken communication is commonly


used, but it's important to use it
thoughtfully. Speak confidently, and
clearly, and avoid rushing. Break down
complex ideas and avoid jargon. Be
attentive and engage in a two-way
conversation. Following these tips can
help overcome communication barriers.
Non-Verbal Communication

•Non-verbal communication, including


facial expressions and body language,
provides valuable insights into emotions.
Pay attention to these cues while
speaking and observe credible
individuals for effective communication.
Visual Communication

•Using images in information exchange


makes it clearer and more memorable.
Visual communication is impactful and aids
better information retention. Replace
text-heavy slides with images and verbal
commentary for enhanced engagement.
Visuals can also add a lighter touch to
presentations.
Written Communication

•Written communication is often used for


formal matters, ensuring details are
recorded for reference. While less time-
efficient than oral communication, it
offers security and professionalism.
Clear, simple language and an appropriate
tone are crucial for effective written
communication. Though time and effort-
demanding, it's valuable for businesses,
especially when a permanent record is
needed.
Bu
si
ne
ss

TYPES OF COMMUNICATIONS
Upward communication

•Upward business communication comes


from a direct report to a manager, and
from a manager to a top-level executive
or owner. Upward communication allows
those in charge to keep a finger on the
pulse of what’s happening on the ground
floor.
Downward communication

•Downward business communication


flows from management to direct
reports. Messages flow through a
predetermined hierarchy, from the top
down.
Lateral communication

• Lateral communication moves across


departments and employees or
managers of equal status within the
organization.
Lateral communication

• External communication moves


information from the inside of the
organization to outside parties, such as
prospects, customers, investors,
vendors, partners, sponsors,
lawmakers, regulatory bodies, the
media, consultants, or the general
public.
Conclusion

it's essential to recognize that effective business and


professional communication is a continuous journey. By
embracing and implementing these principles, we can cultivate a
communicative environment that propels success in our
professional pursuits. Here's to fostering meaningful
connections and achieving excellence through thoughtful
communication.
REFERENCES:
-https://www.onlinemanipal.com/blogs/what-is-business-
communication#:~:text=Effective%20business%20communication%20boosts%20employee,are%
20required%20for%20effective%20communication.

-https://www.grammarly.com/business/learn/types-of-business-communication/

-https://samelane.com/blog/types-of-
communication/#:~:text=In%20this%20article%2C%20we%20will,verbal%2C%20visual%2C%20and%
20written.

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