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NEP B.com III Sem Advertising Skills

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1K views

NEP B.com III Sem Advertising Skills

Uploaded by

vinodlamani396
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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tffiillfftlflfintflilflllffilllilflilffiilfilllt BcMccEN 301

llt Semester Open Elective (NEP -2O2O)


Examination, Decemb er 20z3lJanuary 2024
(2022 - 23 Batch Onwards)
ADVERTISING SKILLS
Time : 2 Hours Max. Marks : 60

SECTION _ A
&rpil - a
Answer any five of the following. (2x5-10)
* d$nd oh{oaddra 5 d,d4d9rl erudotu.

1. What do you mean by communication ?

Soddd aodde$ z

2. Write any two objectives of advertising.


era&ecn8d C>{oaddo add: wd.edrl$dq ardor:o.

3. Name any two online media of advertising.


CnScnddo add: on Ii ne ( e odeo r s ) erob eood: dDdd abddl udollO.

4. Give the meaning of advertisement copy.


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5. What do you mean by advertising theme ?
'erofoeoadl Eao?od' aodded> t
6. What do you mean by pretest and post test in measuring advertising
effectiveness ?
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7. What do you mean by an advertising agency ?


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8. What do you mean by Bait advertising ?


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P.T.O.
BCMCCEN 301
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SECTION - B
Sqad - t,)

Answer any four of the following. (5x4=20)


& d#nd odndoaddo Nneri $d4it9ri en:doxr.

9. Explain briefly the types of communication.


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10. How do advertising help to the manufacturers ?
zn&ecnd: erocoddori derl daaoJ:aaoolnAd z

11. What are the functions of advertising ?


ercb eoa-3d doiuad, rld$o udou o.

12. Briefly explain the essentials of good advertisement copy.


'erDqa$ ero&eoad: -93' .add eridrdd$$o 39xr.

13. Explain briefly the role of advertising agency.


erobeo.rdr Ddqo$dd aa$ rt$dl .B9tsro.

14. Write a note on ethics in advertising.


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' *otoeendr

SECTION -C
aqDd - tu

Answer any two of the following. (15x2=30)


* d$nd ohdoaddo addr {,dorleri etudoir.

15. Explain the benefits of advertising to the business and society.


eruOd>rl d:$ ndDxdu en&ecn.3d enqJrlded: ?

16. Explain briefly the types of advertising.


esa&eoa&d aed adfiSdtr .)doxl.
17. Explain briefly the factors that determine the choice of media for advertising.
sobeurd) dnq d:dQ d>ado$;:: &ea rddarorbd ercdrt$d1 adotu.
"oSr,
18. What are the essentials of an advertisement copy ?
'zga&eoad: 6g0$' aad uridrdri$d:o udou:o.

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