u1-5
u1-5
Tangible
(Goods)
traded, and distributed to different
places at different times without
changing their identity
What is a Intangible
piece of software, a
product? piece of knowledge or an
algorithm or a formula
Experience of
Services
something
PLM vs PLM(Marketing)
PLM – Product Lifecycle Management
Describes engineering aspect of the product
PLCM – Product Life cycle Management (marketing)
Refers to commercial management of life of a product w.r.t costs and sales measures
through
to
PLM/PDM tools
Oracle Agile
Teamcenter
PLM
Arena Windchill
Aras PLM
Scope of PLM
PLM is a “holistic business concept” developed
to manage a product and its lifecycle including not only items, documents, and BOM’s,
but also
o analysis results,
o test specifications,
o environmental component information,
o quality standards,
o engineering requirements,
o change orders,
o Manufacturing procedures,
o product performance information,
o component suppliers,
o ETCETERAS….
PLM – Background
Benefits
Reduced time to market
Improved product quality
Reduced prototyping costs
More accurate and timely request for quote generation
Ability to quickly identify potential sales opportunities and revenue contributions
Savings through reuse of original data
A framework for product optimization
Reduced waste
Increase product revenues by 30% and decrease product maintenance costs by 50%.
Areas of PLM
The five primary areas are
1. Systems Engineering
2. Product and portfolio management
3. Product design
4. Manufacturing process management
5. Product data management
Phases of Product Lifecycle
1. Imagine
2. Define
3. Realise
4. Use/Support
5. Retire/Dispose
1. During the ideation phase, the product is just an idea in people’s heads.
2. During the definition phase, the ideas are being converted into a detailed description.
3. By the end of the realisation phase, the product exists in its final form (for example, as a
car) in which it can be used by a customer.
4. During the use/support phase, the product is with the customer who is using it.
5. Eventually the product gets to a final phase in which it’s no longer useful. It’s retired by
the company, and disposed of by the customer.
Managing Product
A product must be managed in all phases of the lifecycle to make sure that everything works
well, and that the product makes good money for the company
Pre-PLM Environment
Within a company, the responsibility for the product is often different at different phases
of the lifecycle.
At one time it may be with Marketing, at other times with Engineering or Service.
Maintaining a common coherent approach among these organisations, which may have
different objectives, working methods and applications, can be difficult and time-
consuming.
The issues are then no longer just cross-functional but also cross-enterprise
Pre-PLM Environment Three Letter Acronym (TLA)
PLM is holistic
People Equipment
Applications Practices
number of new products per year % of product data in electronic form cost of rework ($)
NEW TECHNOLOGIES
Mechatronics
World Wide Web
REGULATIONS MARKET
Health New Customers
Environment Product
THE PRODUCT Customisation
Safety New Markets
COMPETITION
New C ompetitors
Low-cost Competitors
PLM Initiative
The PLM Initiative of a company is an initiative with two objectives:
To improve the product-related performance of the company
To put in place, or to improve, the capability to manage products across their
lifecycles
Main steps in a PLM Initiative
plan the Initiative report progress map the current process manage the Planning phase
define product data define new business
select team members migrate product data
KPIs processes
create workflows manage project risks mentor executives align change expectations
model the future
define new roles plan roll-out strategy maintain PLM applications
process
coach Team Members define Initiative KPIs plan roll-out activities develop a process glossary
implement a PDM
define process KPIs plan training activities define Use Cases
system
plan OCM activities harmonise applications restructure product data manage Initiative start-up
develop an OCM communicate about
select a PDM system create new job descriptions
glossary changes
All PLM Initiatives are different. There are thousands of different PLM Initiatives in thousands
of companies.
Think about the product lifecycle bit-by-bit to Think about PLM in a joined-up, holistic
way
Before PLM,
the many product-related issues weren’t considered together.
For example, Product Recall, Product Development and Product Liability would be
addressed separately and independently.
With PLM,
all the product-related issues are united under PLM and are addressed together in a
joined-up way.
The approach is holistic.
PLM is seen as the way to address all the product-related issues.
Think PLM is for the techies to Think PLM is a top management issue
Before PLM,
product-related issues weren’t considered to be a subject for management.
With PLM,
top managers understand and can formulate the need for effective product lifecycle
management.
They define the key metrics.
And how the activity will be managed.
Think profit to Think profit and planet
Before PLM,
companies often put profit before the planet.
They fouled the air, the water and the land
With PLM,
companies think profit and planet.
They take more account of nonfinancial issues, such as the environment, social issues,
health, education and sustainable development.
Think our Processes data, applications to Think standard Processes, information,
applications
Before PLM,
companies thought about our Processes, our Data, our Applications.
In the extended enterprise environment, each inter-organisation interface was a source of
chaos, adding costs and slowing down lifecycle activities.
With PLM,
companies think of the standard processes, standard data and standard systems
that they, and their numerous suppliers, customers, and partners in the extended
enterprise environment,
can use to save an enormous amount of time and money.
PLM system is positioned as a common and central databank within the field of operation
of the process oriented manufacturing enterprise
Product lifecycle management entities
We can divide the main components of a PLM architecture stack into three main
categories:
PLM applications, core systems and business intelligence platforms.
o Core systems consolidate and enrich the data that PLM applications create.
o PLM applications are usually discipline- specific and involve 3D modelling and
simulations.
o Business intelligence platforms are used to present data and extract insights.
Different applications can usually be connected to the PLM system by links of different levels.
The following four different levels are distinguished:
Encapsulation: Reference information for the file identifies an application that
can open it (e.g. e-mail attachments or files selected in Windows Explorer)
Information exchange between systems: File-based data transfer
Database integration: Different systems use a common databank
Platform or middleware integration or EAI (enterprise application integration)
use of a separate software layer (middleware) that transmits and moves the
required information between different systems
UNIT-II PLM/PDM FUNCTIONS AND FEATURES
2. Creating an item
The version is given a number or letter mark, for example A, B, C, D.
Usually only checked and released files are recorded in the file vault, in which case the
PLM system keeps a log about the history of events related to the document,
o in other words the system traces the items and documents for:
Viewing
Copying
Changes
Commenting
ECR (Engineering Change Request)
ECO (Engineering Change Order)
Printing
An object version is composed of two elements: the character to the left of the decimal is
the revision, and the character to the right of the decimal is the iteration.
3. Distribution management
Approved documents are distributed in a process utilizing workflows.
The PLM system takes care of the distribution automatically according to the workflow
processes and principles defined to the software.
The product structure allows other related documentation to be enclosed with a document
when a reference is needed.
This helps PLM system users to handle larger amounts of information when necessary.
4. Searching and browsing information
Information searches are made possible through the classification of the information
and are facilitated by creating attributes or help information, which describes each
item and helps the system to analyze the information on each item (e.g. document,
component, etc.) in the system.
Engineers expend 15–40% of their working hours in searching and retrieving routine
information
What has changed in a certain document? Who made the change and when?
What changes have been made in documents related to a given project within
the last two months?
List all the resistors used in production, of which the resistance is greater than
5 Ω but less than 10 Ω
Bicycle
Bicycle
Pedals
Chain
Modern PLM can handle several product structures for the same product. However, can
become impossible in practice.
Complex products, consisting of thousands of components, become nightmares if
information is maintained at too exact a level, so a suitable level of precision should be
defined beforehand.
Attribute information can be of three kinds:
o Individual product based information such as the serial number of a sourced
component in a certain product
o Generic – regarding generic products, product, assemblage, parts
o User-specific – remarks and notes
Attribute information for the product structure.
Production or manufacturing
It has often been claimed that the possibilities for utilizing PLM systems in production
are limited.
Interface b/w engineering and production can be quite problematic from the
organizational, geographical and esp from the information flow points of view.
Change management tool – inform changes
Integrated production – integrate the different manufacturing systems with the
engineering tools.
After sales
Significance of this business has increased quite noticeably.
When products develop quickly, new product versions are always appearing on the
market. This sets great demands on spare part sales, etcetera..
In global markets, maintenance services are often offered by local contracting parties and
they must have secure access to information.
information PULL – distribution functioning on the pulling principle: people finding and
retrieving the information they need.
Sales and marketing
Modular customer-specific product configurations are always created with the help of
preset configuration rules
Accelerates the creation of tenders, because the necessary information can be quickly
accessed.
When customized products are sold to customers, the product configurations are built by
choosing from the features wanted by the customer and from property alternatives
available in the sales configurator so that the product matches the wishes of the customer.
o meets the customer’s requirements
o Supplier has a faultless product structure
Sub-contracting (OEM)
The needs of engineering sub-contracting naturally differ from those of manufacturing
sub-contracting.
The management of documents, conversion are required (many s/w systems were used)
Management of user privileges can be used to give subcontractors direct access to the
principal’s information processing systems, to certain document classes or work, so that
they will have selected rights (viewing rights)
DXF, STEP, CALS, IGES, SGML and XML standards.
Sourcing and procurement
The life cycles of products and components are shortened.
80% of the cost of the product is determined during the product development phase
PLM Business Objectives
PLM Limitations
UNIT- III DETAILS OF MODULES IN A PDM/PLM SOFTWARE
MET
NISSAN MOTOR
The other way that quality was measured was in the number of problems reported after a
vehicle was released to the market.
By this measure, the V-3P program excelled, reducing this number by 80 percent.
Business initiatives
New product development
Commonization and re-use
Enterprise data management
Business Challenges
Ongoing time-to-market pressures
Consumer mandate for more environmentally friendly cars
Global customer base and supplier network
Keys to Success
Re-use of validated design data and concepts
Virtual validation replaces all but one physical prototype
Production requirements addressed earlier in the design process
Single source of vehicle data
Results
Development cycle reduced from 20 months to 10.5 months
80 percent fewer problems after vehicle release
Design changes reduced by 60 percent to 90 percent
Better-than-expected ROI
Valeo
How Siemens PLM Software solution does helps Dongfeng Commercial Vehicle in
investigating the Rankine cycle concept to boost truck fuel efficiency?
Physical layout of the Rankine cycle
Leading truck manufacturer optimizes engine cooling controls strategies with Simcenter
Amesim
As a leading transport service partner in China, DFCV is currently working on engine
fuel efficiency to optimize freight transportation patterns.
Siemens Digital Industries Software solution helps Dongfeng Commercial Vehicle
investigate the Rankine cycle concept to boost truck fuel efficiency
Business challenges
Cut truck development costs and time
Reduce the number of prototypes and the use of test benches
Maintain a competitive edge by implementing energy recovery concepts
Why to boost truck fuel efficiency?
In 2010 heavy-duty trucks represented only 4% of registered vehicles in the United
States,
but accounted for approximately 25 percent of on-road energy use and greenhouse gas
emissions.
Currently (2017) nearly 60 percent of the energy contained in the fuel of a heavy-duty
truck is wasted in the engine through
o pumping,
o friction,
o cooling and exhaust losses.
The payback period for energy-efficient technologies is sometimes less than one year,
which is 5 to 10 times faster than for cars.
Thus, heavy-duty truck manufacturers, are accelerating their efforts to develop efficient
energy recovery concepts.
Using Simcenter Amesim helps DFCV validate advanced controls strategies of the modern
diesel engine’s cooling system.
One of the most promising approaches for the truck industry is the exhaust heat recovery
technology with a Rankine cycle system.
In a closed Rankine cycle loop, the working fluid, heated by exhaust gases, turns into
vapor.
Then the fluid vapor runs a turbine, which can be directly linked
o either to the crankshaft of the engine
o or to an electric generator.
In spite of controls and design complexity, there is rising interest in this technology
because it would allow truck producers to improve overall fuel efficiency by
approximately 5 percent.
Conquering the largest market
Due to its rapid economic growth, China - the world’s largest heavy-duty truck market,
representing more than 40 % of the global share.
To gain access to the promising Chinese market and share development costs of new-
generation engines, European and American truck manufacturers are establishing joint
ventures with local truck producers.
At the same time, this cooperation allows Asian truck original equipment manufacturers
(OEMs) to reinforce their technical expertise and worldwide presence.
In January 2013,
o Dongfeng and Volvo (the Swedish auto manufacturer) agreed to form a China-
based medium
o heavy-duty truck manufacturing joint venture,
o Dongfeng Commercial Vehicles, with 45% ownership by Volvo.
As part of the transaction, Volvo will pay 5.6 billion yuan to Dongfeng
Overcoming Business Challenge (No 2)
With Simcenter Amesim, we have reduced our development costs significantly because
we no longer need to use a test bench to validate our controls strategies
Enhancing diesel engine control strategies
What is the best way to optimize fan controls to save fuel while maintaining cooling
performance?
How could a controlled thermostat or water pump improve the cooling system
performance?
We (DFCV) needed a simulation tool that would allow us to understand all of the
technical issues of a complex system such as an engine,
by modeling its combustion,
cooling,
lubrication subsystems
and then integrating these subsystem models into the entire vehicle model
The lubrication circuit is one of the engine subsystems that DF CV models with Simcenter
Amesim in order to integrate it into the entire vehicle model.
DFCV models the Rankine cycle loop using the two-phase flow library of Simcenter Amesim.
Engine Development Department
The Engine Development Department turned to Siemens Digital Industries Software for
help, following a benchmark
Using Simcenter Amesim, we now assemble all engine subsystems in one model in order
to test controls strategies to assess fuel consumption via co-simulation between an
Simcenter Amesim and Simulink models.
We can not only analyze the fuel efficiency of our existing architectures, but also
capitalize and re-use the same model to optimize current designs.
Taking the lead with energy recovery concepts
Our research and development activity around the Rankine cycle technology wouldn’t be
possible
o without the two-phase flow library of Simcenter Amesim
o as well as other predefined and validated multi-domain Simcenter Amesim
components,
which allow us to analyze the effect of this innovative approach under real driving
conditions before the first prototype has been produced.
Performing co-simulation with models utilizing Simcenter Amesim and the Simulink®
environment allows DFCV to save testing time.
Keys to success
Design an efficient engine cooling system with advanced controls strategies
Optimize existing diesel engines by considering different design options
Analyze the impact of the exhaust heat recovery technology under real driving conditions
Results
Optimized engine cooling controls strategies
Analyzed behavior of the combustion, cooling and lubrication subsystems in the context
of the entire vehicle
Studied Rankine cycle technology before the first prototype was available
“The situation is no good. If we don’t integrate and manage design data properly in
a PLM system, we will not be able to do design work. Our current management
methods are at a breaking point”
His conclusion was that “ERP alone will not work. The upstream design processes are not
sending down proper data. This means that we need PLM before ERP!”
Results
First, data searches became faster
All design data were integrated within a single PLM system, allowing all necessary data
to be found in one search
PLM’s access control function played a role in reducing the risk of mistakenly losing
other people’s data.
In the future, it is expected that expanding the rollout of new PLM functions will
rationalize design work for similar designs, making sure sufficient labor is available for
designing new products.
Concerning design drawings, the PLM system promotes the distribution of 3D model
data.
reduce manufacturing rework requirements and associated costs.
CASE 2—“PLM AS WORKING SPACE FOR DESIGNERS”
Company B designs, manufactures and sells highly creative products for various types
of urban office buildings and public facilities.
In the last decade
o faced severe competition regarding product development
o challenging to generate products with fresh designs and functionality
Situation in the year 2000
The product designers
o were geographically dispersed,
o and none have experienced the digital engineering, using 3D CAD and PLM
Working at a manufacturing site had a positive result in product designs that showed an
understanding of manufacturing requirements.
However, these people were located far from the metropolitan areas that contained the
company’s target markets and customers.
Mr. X and his Idea
Mr. X (head of product development) worked for a long time in the sales division.
Though he had no knowledge of product technology,
o he was appointed so that products developed would be competitive from a sales
perspective.
First decision
o product designers work near big city markets, because he felt they should work
close to the sales department.
o Therefore, Mr. X decided to move the designers to Tokyo.
What is an ideal work environment for product designers?
Mr. X began to feel the need for the kind of infrastructure favored by designers who seek
to be creative.
o Infrastructure - IT foundation
For designers, the space must be comfortable or else good ideas are simply not created.
Earlier when they worked in the factory, they create product prototypes with complete
freedom to move around.
However, the Tokyo office space was congested.
The product development done in that cramped and stressful place led to delays,
generated higher costs, and worsened teamwork with the factory.
These problems were later solved almost instantaneously by moving to a more spacious
design-studio office.
This meant that providing an open physical space was extremely important for the
company’s designers.
In order to produce hit products, is it good enough to only provide the right physical space?
The members of the design team spent more time creating documents on word processors
than they did with the CAD systems.
With his sales background, Mr. X was doubtful that his designers were really able to
focus on their design work.
In addition, the version of CAD software was out of date, and nothing was being done for
product data management.
Mr. X noticed that, “Designers need more than just a physical space. The work of design
revolves around digital data, and a digital space is needed to manage that digital data!”
This was a recognition that the design division needed the IT infrastructure of product
information management.
PLM and its value
Mr. X began to study PLM seriously and came to understand its value.
Management team agreed on PLM’s value by calculating it based on the management
metrics
The company defined a key performance indicator—“Net Creative Time”.
Mr. X came to believe that there was a need not only for a
o “physical space” but also a
o “digital space” in the form of PLM to really bring the talents of designers to full
bloom.
Results
In practice, the first step in implementation of PLM were CAD data management and
linking BOM with the ERP system.
In other words, by rationalizing unnecessary work in detailed design, the company could
focus on creating “Net Creative Time” for designers.
In addition, assigning lots of people to create two dimensional drawings by hand was
extremely inefficient.
One of the benefits of PLM is automatic generation of product variants.
Future Scope
A plan to create a decision system to give further feedback to the management team.
CASE 3—“DON’T CUSTOMIZE, BUT USE PLM AS IT IS”
Company C - manufacturer of metrology equipment and related solutions.
Mr. M (executive for company-wide IT)
Mr. M always instructed his managers, “Use the standard functionality of packages as
much as possible.”
Why Customization?
He emphasized that work tasks that do not contribute differentiation of the company,
from others should be adapted to off-the-shelf IT packages to ensure that the package
functions efficiently.
Of course, whatever work that does enable company differentiation may indeed
require customization,
o but Mr. M recommends first using standard functionality provided by IT vendors
for ERP and PLM systems in particular.
Is customization leads to problems
In the past, Mr. M had accepted many proposals by external system integrators to
customize systems when implementing systems.
However, he was not able to back away from those customizations, which ended up being
expensive in terms of system development and maintenance.
If there is sufficient IT budget for investment, companies are better off rather
o investing in things that add value,
such as technology development for product innovations, or production
process innovations
o and not customization of software.
Mr. M was successful without customizing the ERP system, using standard functionality
as much as possible.
o standard functionality would be used when implementing the PLM system.
PLM is used in development and design to generate product innovation and it was said to
be difficult to standardize.
PLM implementation is targeting lean engineering.
Results
Company C’s PLM projects went live after an implementation period of 12 months.
Afterward, the use of standard functionality in the company’s PLM was still kept at 99%.
This PLM system is clearly positioned as one piece of a company-wide IT strategy.
Company C aims to create a single “trinity” system comprising PLM, ERP, and MES.
This will be critical in helping them achieve their aim of becoming a leading smart-
factory company in their industry.
UNIT-IV ROLE OF PLM IN INDUSTRIES
PLM Vision
A PLM Vision represents the best possible forecast of the desired future PLM situation and
activities. It outlines the framework and major characteristics of the future activities. For some
companies, one step in the Initiative will be to develop and communicate a PLM Vision for the
future environment.
A PLM Vision communicates the fundamental “what’s, why’s and where’s” of PLM for the
company. It provides a Big Picture to guide people in the choices they have to make, when
strategising and planning, about resources, priorities, capabilities, budgets, and the scope of
activities. There’s a saying, “a ship without a destination doesn’t make good speed”. Without a
PLM Vision, people won’t know what they should be working towards, so won’t work
effectively.
PLM Strategy
The future PLM Strategy describes how PLM resources will be organised, managed and used to
achieve the objectives
It is not necessary to integrate the PLM system with all other systems in the company.
1. Enterprise resource planning (ERP) systems
2. Document management systems
3. Mechanical or electronic CAD systems
4. Other design applications, image editors
5. Applications for cost accounting and bookkeeping
6. Customer relationship management (CRM) or other sales applications
7. Reporting systems
8. e-Mail programs
9. Office applications
10. Viewers
11. Internet browsers
Database integration
This is still a case of transferring information, but the method used is database integration
instead of a transfer file.
Database integration is often carried out through a so-called API (Application
Programming Interface).
A PLM application could offer, for example, the following API functions as services to
other applications:
- Retrieval of information, for example searching for documents or items with a
certain code
- Free text-form search of information using AND/OR/NOT functions
- Retrieving the structure of a certain item
- Adding information to the database
- Editing information in the database
Advantages of transfer file integration
■ Easy to implement
■ Inexpensive solution
■ Easy to make changes
Disadvantages of transfer file integration
Slow, does not operate in real time
Information has to be replicated over several databases
Timing/launching of the transfer file often involves manual work
Management of several transfer files can be difficult
Advantages of database integration
■ Speed
■ Ability to use common databases for several applications
■ Information in one place
■ Automatic
Disadvantages of database integration
■ Implementation can be quite heavy
■ Making changes is more difficult
■ Expensive
EAI - Middleware integration
Many companies began to develop large-scale integration for transferring information
between systems.
However, this development led to a huge amount of work due to the large number of
specialized systems and to the ineffectiveness of tailored integrations.
Integrations have to be built individually in the form of tailored links from system to
system.
Maintenance of these integrations is quite laborious
Enterprise Application Integration - process like data transfer and distribution possible
between different applications in a company’s data network.
Helps in moving information more effectively within and between companies.
It integrates different systems with each other with the help of a common generally
functioning layer.
Instead of separately integrating specific systems,
o the EAI adds to the IT architecture of companies a software layer (middleware)
that transmits and moves the required information between different systems
Advantages
o The need for integration between the systems decreases
o Reduce the amount of work needed for the maintenance of the integration
Traditionally,
PLM ERP
Used for product development process Used for production process
for product data producers for product data consumers
Modern ERP are module based; different modules have different user interfaces and
different user groups
o Manufacturing module
o Procurement module
o Logistics module
o Financial module
o Maintenance module
o Sales module
Different modules manage different operative functions within their particular fields,
covering all kinds of issues needed daily
o customer data,
o purchases,
o backlog of orders,
o warehouse items,
o bill of materials,
o delivered products,
o billing,
o procurement control data,
o sub-contracting data, and so on.
However, much of the necessary basic information, and the updating of that information,
may be located in the databases of a PLM system.
At its simplest, a PLM system can serve as a file vault for documentation produced by a
CAD system
CAD system connected to PLM so that the created documentation is saved directly into
PLM without any intermediate stages.
The PLM user interface can be integrated into the CAD user interface.
Integration is not restricted to drawings; it can cover all other created information
including:
o Individual 3D-models
o Structures of models: Assemblies and subassemblies
o Items
o Item structures
o Drawings: workshop drawings, assembly drawings, exploded drawings, etc.
The information lines of a workshop drawing have been filled in from the PLM system
database
.
Configurators
Configuration is a method of arrangement.
In the view of IT - Configurator is an application that manages the structure of a product
and its variations,
When speaking configurators – terminology – different suppliers & IT consultants can
interpret the term differently
For Example,
A car factory may have decided for technical or other reasons that a car equipped with a
70 kW engine is not available with an automatic gearbox.
In other words,
o if the sales item, engine power, has a value of 70 kW,
o then the sales item, transmission, must not have the value automatic.
A sales configurator can also control other kinds of customer information, such as market
area or customer-specific price lists for different sales properties.
The sales configurator produces a so-called sales structure,
o in practice a group of features that determine the technical structure of the
product.
ENGINE: 50 kW
GEARBOX: automatic
COLOR: red
A sales configurator can be integrated with PLM software, when the configurator uses
sales items that are managed by the PLM.
In addition, based on a chosen sales configuration, a physical product structure can be
created in the PLM with those items and item variations that fulfill the selected product
properties defined in the sales configuration.
This requires that the PLM system have product structure configuration features.
Not all PLM applications support the configuration of the product structure very well yet.
A PRACTICAL SALES STRUCTURE