Purposive Communication

“Communication always has a purpose.

Before speaking, the first law is : You
must know why you are talking. You must
know what you
are communicating for.
What do you want?”
~ Harbhajan Singh Yogi, Spiritual Teacher

• It is natural for humans to communicate. Even before you learn a

language, you already communicate through your coos and cries when you
were a baby. One interesting, major milestone about your ability to
communicate with others happens as early as the first 10 months of your
life. It is at this point that you start to understand that your coos and cries
can be used to achieve something. This is the stage in your pre-linguistic
life that you first develop intentionality — the stage where you first realize
that communication can be used to achieve something, that
“communication always has a purpose.”
~ Harbhajan Singh Yogi, Spiritual Teacher

• The course Purposive Communication is about writing, speaking and presenting to

different audiences and for various purposes (CMO 20 s. 2013). It highlights the
importance of purposeful and meaningful communication in a global and multicultural
world that we live in. The course is composed of various, differentiated, and challenging
tasks designed to enhance your critical thinking, listening, speaking, reading, writing,
and viewing skills and your intercultural competence in communicating to people
coming from diverse backgrounds. You will be exposed and challenged to use the
different digital tools in conveying your ideas to a audiences whose needs are shaped by
the peculiarities of their situations and cultures. By the end of the course, you should
have acquired and mastered the essential knowledge, skills and competencies that will
help you achieve your academic and professional goals.
LEARNING OUTCOMES
As stipulated in the CMO 20, s. 2013, you are expected to know and do the
following at the end of the course:
KNOWLEDGE

1. Describe the nature, elements, and functions of verbal and non-verbal

communication.
2. Explain how cultural and global issues affect communication.
3. Determine culturally
appropriate terms, expressions, and images. 4. Evaluate
multimodal texts critically to enhance receptive skills. 5.
Summarize the principles of academic text structure.
SKILL
1. Convey ideas through oral, audio-visual and/or web-based presentations
for different target audiences in local and global settings using appropriate
registers. 2. Create clear, coherent and
effective communication materials. 3. Present
ideas persuasively using appropriate language registers, tone, facial
expressions, and gestures. 4. Write and
present academic papers using appropriate tone, style, conventions and
reference styles.
VALUES
1. Adopt cultural and intercultural awareness and sensitivity in
communication of ideas.
2. Appreciate the differences of the
varieties of spoken and Written language.
3. Adopt
awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the
world.
Welcome to your Student Module on
Purposive Communication!
Before you begin learning from and working on this module, it is
specific topics while important that understand the purpose and design of
this module.
This is a self-instructional module which means that you will acquire
basic concepts and skills about Purposive Communication even without the
supervision of your teacher. The module is replete with different tasks that
will challenge you to construct your understanding and or knowledge about
specific topic skills related to it. The module is divided into five (5) units,
namely:
Unit 1: Communication in the Global World

Unit 2: Communication in the Digital Age

Unit 3: Communication for Information and Persuasion

Purposes

Unit 4: Communication for Work Purposes

Unit 5: Communication for Academic Purposes

The module specifically targets the development of the 4Cs of
the 21st century skills: Collaboration, Critical Thinking,
Communication and Creativity. Hence, the tasks were designed to
encourage collaboration between and among you, to challenge you to
critically examine multimodal texts used in various communicative
situations and to effectively communicate and showcase your
creativity through the different performance tasks that you have to
complete for each lesson. Each unit is divided into lessons and sub-
lessons. Each lesson or sub-lesson targets one or two learning
outcomes and you have to complete four (4) activities for each lesson.
The activities are as follows:
Activity 1: What You Know
In this activity, you will activate your prior knowledge about the topic.

Activity 2: It Makes Sense

In this activity, you will analyze various multimodal texts.

Activity 3: We'll Figure It Out

In this activity, you will extrapolate essential concepts/ understanding based
on your analysis in Activity 2.

Activity 4: I Can Do It!

In this activity, you will apply your acquired performance task.
The activities in each lesson will allow you to work independently and
collaborate with a partner or with a group. These icons before each activity signal
the kind of independent work or collaboration expected.

☻ Individual Work ☻☻ Pair Work ☻☻☻ Group Work

In addition, you will find this icon within the module. This symbol is a
Technology Integration option that you can choose to do. Some of the tasks
require output that may be completed online. If you have access to the internet,
you are encouraged to complete the tech integration option activity.
END-OF-MODULE ASSESSMENT
In the overview, you were given ideas on the activities, tasks and assessments that
you need complete in this Module. For your final output for this course, you will have to
prepare and submit a Student Portfolio, an assessment portfolio that will document what
you have learned about communicating to different audiences and for various purposes.
Your Student Portfolio will showcase your final performance task for each lesson/ sub-
lesson and your self-reflections.
You need to create any of the two types of portfolio: Digital or Print Portfolio. Your
choice is dependent on the availability of internet access in your school or at home. The
next section will provide you with a detailed instruction on how you'll go about each type of
portfolio.
GETTING STARTED WITH YOUR
DIGITAL PORTFOLIO
STEP1 Creating a Google Account
Your Student Digital Portfolio will be published through the google site Please make
sure that you create a Google Site http://sites.google.com or in your Google Apps account.
STEP 2 Designing the Preliminaries of Your Portfolio
1. On the top left corner of the screen, you Will find a textbox labeled "Site documentary Name.
Type in your name following this format: Last Name, First Name (Class Section).

2. Think of a title for your Student Digital Portfolio. Your title must have your name in it. Type the
title in "Your Page Title" box.
3. Click "Insert" on the right portion of the screen; then, click "Textbox." A new textbox will
appear right below your title. In this textbox, write a two-paragraph essay about the following:

a. First Paragraph: Describe briefly who you are as a communicator. You can talk about your
strengths and your anxieties in communicating with different people and in different
situations. No personal data should be included in your description.

b. Second Paragraph: Outline your goals after your teacher introduced the course to the class.
What do you hope to learn at the end of the course? Is there any specific difficulty in
communication that you want to overcome or improve?
4 Click "Pages" and click the + sign below where you can add a New Page. Create the following
pages:
a. My Performance Tasks b. Reflections
5. Once you re done creating your Pages, you need to start creating your sub-pages For each Page,
you need to create five (5) sub-pages for each. Each sub-page must be labeled with the title of the
different units of this module. For example, the page "My Performance Tasks" should have the
following sub-pages
a. Communication in a Global Perspective,
b. Communication in the Digital Age;
c. Communication for Information and Persuasion Purposes,
d. Communication for Work Purposes, and
e. Communication for Academic Purposes.
These sub-pages must also appear in your Reflections page. To create a sub-page, go to the
page where you want to create a sub-page. You will find three dots at the right most corner of the
page title; click it once and a list of choices will appear. Click Add Sub-Page. Note that all sub-
pages are indented under the page where it belongs…
6. Go to "Themes" and choose the theme that you prefer. You may also change the font style to your
choosing.

STEP3 Initial Sharing of Your Portfolio

1. Now, you will do an initial publication of your portfolio. Go to the Publish icon at the right
corner of your screen, click it and a box will appear asking for you to complete your Web
Address.
2. Type in your preferred name that will appear in your URL (e.g. jmlim) and click save. It
will then bring you to your published site. Make sure to save the URL of your site; it
should look like this : https://sites.google.com/view/jmlim/home
3. Click the Share button and type in the Invite box the email address of your teacher.
STEP 4 Building Your Portfolio

Within the module, you will see this portfolio icon that will instruct you to go
to your google site and work on your portfolio. Every time you see this icon, you
need to go to your published site and click the "Edit This Page" icon. It will direct
you to your editable site and you should do the following:
a. upload your unit's final performance task in the "My Performance Task
page: In uploading your performance task, double click on your Web
page to bring up the disc menu and click the upload icon. Then, you
can drag the files to the Window or click the "Select File from the
Computer" bar to upload your performance task.
b. upload your reflections about the unit that you just completed in the
"Reflections" page.
At the end of each unit, you will see this icon that signals you to work on
your reflection essay for the unit. Your reflection essay should at least contain two
paragraphs answering these questions:

1. What lesson do you feel most confident about?

2. What was the most challenging task in this unit?

3. What lesson do you still not understand?

4. What was your most significant learning in this unit?

STEP 5 Completing and Final Publishing of Your Portfolio
If you have reached this step, it means that you have also reached the end of this module.
Your final task before the final publishing of your portfolio is to revise your portfolio introduction.
Remember the two-paragraph essay that you wrote about yourself before you started working on
this module? Go back to your essay and revise it in a way that the following will be incorporated in
your portfolio introduction:

• Describe who you are as a communicator before and after you have completed this
module. What are your strengths now? What difficulties did you encounter along the
way? What are your plans to address these difficulties?
• Revisit the goals that you have set at the start of the semester/ term. Did you achieve
your goals? Were there goals that you feel that you did not achieve?
• Among all the performance tasks, what did you enjoy most? In what task do you think
you did well? What do you think is your best work in your portfolio? What was the
most challenging task? What makes it challenging for you?

Finally, click the Share button and type in the Invite box the email address of at least 10 of your classmates.
GETTING STARTED WITH YOUR
PRINT PORTFOLIO
STEP 1 Preparing your Print Portfolio

You simply need a long folder or a clear folder. Label your folder properly
with the following: My Portfolio in Purposive Communication, your name and your
class section.

STEP 2 Designing the Preliminaries of Your Portfolio

Similar to the Digital Portfolio, your portfolio must contain the following
1st page Create a title for your Student Portfolio. Your title must have
your name in it.
2nd page Write your two-paragraph introduction. Refer to Step 2, item 3
of the Digital Portfolio for the details of your introduction.
Divide your print portfolio into five parts; one part for each unit of the module.
Prepare separate sheets that contain the different unit titles.
After completing the performance task of each lesson, insert the documentation of
Subsequent the task (the output may vary; instructions within the module are given to guide you
pages with the performance tasks to be included in the portfolio).
You will see a portfolio icon within the module. The instructions for both digital and
print portfolio are given at the end of each lesson. You will also be asked to write
your reflections after each unit and include these reflections in your print portfolio.
Specific instructions are given at the end of each unit.
Last page Revise your portfolio introduction. Follow the instructions in Step 4 of the
Digital Portfolio on the expected revision of your introductory essay.
Grading the Student Portfolio

Reflections 15%

Portfolio Introduction 5%

Completeness of the Student Portfolio 80%

TOTAL 100%

* The Performance Tasks will be graded using the rubrics/ criteria for grading
that are presented after each task.
MODULE'S LESSON TRACKER
To better guide you in your successful completion of this module, you will ha have to update the module's
lesson tracker regularly. The tracker gives you a quick look of all i update his module and the expected final task
that you need to perform at the end of each lessons After n each lesson's performance task, you need to fill in the
date of completion.

Week Lesson Lesson Title Time Lesson’s Final Date of

No. No. Allotment Performance Task Completion

UNIT 1: COMMUNICATION IN THE GLOBAL WORLD

WEEK 1 1 Communication 1.5 hrs. Develop their own model of
Processes, Principles communication, taking into
and Ethics account the new features of
digital communication

2 Local and Global 1.5 hrs. Create a guide list on how

Communication in to adapt to a foreign culture
Multicultural Settings
WEEK 2 3 1.5 hrs. Write a brief review of a
Languange Register play, book, or product using
the apt language register
Week Lesson Lesson Title Time Lesson’s Final Date of
No. No. Allotment Performance Task Completion

UNIT 2 : COMMUNICATION IN THE DIDGITAL AGE

Week 2 1 Understanding and 1.5 hrs. Analyze a multimodal text
Evaluating Multimodal and present the analysis
Texts through an oral presentation

Week 3 2 Communication Aids 1.5 hrs. Respond effectively to an

and Strategies Using authentic viral post on a
Tools of Technology relevant social issue and
compare and contrast
comments on the said issue
in order to find common
ground despite differences in
opinion
Week Lesson Lesson Title Time Lesson’s Final Date of
No. No. Allotment Performance Task Completion

UNIT 3: COMMUNICATION FOR INFORMATION AND PERSUASION

PURPOSES
1 Informative Communication
Versus Other Forms of
1.5 hrs. Create an infographic showing tips
on how to live a healthier lifestyle
Communication for millennials
WEEK 4 2 Obtaining Information from 1.5 hrs. Write a brief reaction paper about
Various Sources emotional wellness using
information from various sources

3 Persuasion and Its Rhetorical 1.5 hrs. Create a poster that would
Appeals convince audience to regulate
social media use

WEEK 5 4 Logic and Reasoning 1.5 hrs. Create a 2-minute video adhering
to norms of ethical persuasions
WEEK 5-6 5 Ethical Persuasion and 3 hrs. Deliver a 3-minute speech
Persuasive Techniques encouraging people to change
lifestyles
WEEK 6-7 6 Argumentation and 3 hrs. Engage in a debate where
Argument Building persuasive and argumentative
skills are utilized
Week Lesson Lesson Title Time Lesson’s Final Date of
No. No. Allotment Performance Task Completion

UNIT 4: COMMUNICATION FOR WORK PURPOSES

WEEK 7 1 Fundamentals of Effective 1.5 hrs. Create a LinkedIn Profile using the
Communication in the fundamentals of effective
Workplace professional communication

WEEK 8 2.1 Communication for 1.5 hrs. Write a resume in response to a

Employment: Writing specific job posting
Resumes

2.2 Communication for 1.5 hrs. Write a cover letter that matches
Employment: Writing Cover the resume and the job post
Letters

WEEK 9 2.3 Communication for 3 hrs. Undergo a mock interview for a

Employment: Building job application
Interview Skills

WEEK 10 3.1 Communication for Efective, 3 hrs. Write and deliver a 500-600 word
Workplace Correspondence: business pitch about their group's
Creating Business Messages proposed social enterprise
Week Lesson Lesson Title Time Lesson’s Final Date of
No. No. Allotment Performance Task Completion

UNIT 4: COMMUNICATION FOR WORK PURPOSES

WEEK 11 3.2 Communication for 1.5 hrs. Write an investment proposal
Effective Workplace for their group's social
Correspondence: enterprise
Writing in Formal
Business Style
WEEK 11-12 3.3 Communication for 3 hrs. Produce a workplace report
Effective Workplace about their social enterprise
Correspondence: using varied types of reports
Reporting Workplace
Data
WEEK 12-13 4 Communication for Oral 3 hrs. Deliver a Pecha Kucha style
Presentations in the of presentation that would
Workplace discuss the importance of
developing effective
workplace communication
skills
Week Lesson Lesson Title Time Lesson’s Final Date of
No. No. Allotment Performance Task Completion

UNIT 5: COMMUNICATION FOR ACADEMIC PURPOSES

WEEK 13 1 Introduction to 1.5 hrs. Write a short paragraph about his
or her Personal Act of Green,
Academic Writing highlighting the different elements
of academic writing
WEEK 14 2 Understanding 1.5 hrs. Write an essay for a scholarship
application
Academic Writing
Assignments
3 Writing to Describe and 1.5 hrs. Create a travel blog/vlog
promoting one's place using
Narrate effective narrative and descriptive
techniques
WEEK 15 4 Writing to Inform and 1.5 hrs. Write a 500-word definition about
a concept/term from their
Define field/discipline

5 Writing to Analyze 1.5 hrs. Write an essay/literary analysis

about their chosen text (e.g., play,
movie, prim text, etc.)
Week Lesson Lesson Title Time Lesson’s Final Date of
No. No. Allotment Performance Task Completion

UNIT 5: COMMUNICATION FOR ACADEMIC PURPOSES

WEEK 16 6 Writing to Propose 1.5 hrs. Plan and develop a solution
Solutions proposal to address a local
environmental issue using
the design thinking process
WEEK 16-17 7 Writing to Investigate 3 hrs. Write a 4-5 page research
report about their proposal in
lesson 6
8 Avoiding Plagiarism 1.5 hrs. Integrate sources effectively
in the research report

WEEK 18 End-of-the-Module Assessment: 1.5 hrs. Submit the Student Portfolio

Completion of the Student Portfolio

Total No. of Hours: 52.5 hrs.

REPORTED BY :
MHELBOY G ABALOS
BLOCK 1I
GE321 PURPOSIVE

SUBMITTED TO :
MS. ISABEL R. MACASO
PROFESSOR