DOCUMENT: SYLLABUS COURSE: Purposive Communication COPIES ISSUED TO:

DATE OF EFFECTIVITY: August 15, 2022 COURSE CODE: GEPCM01X, PURPCOM QAD
QMO

VISION CORE VALUES

We are NU Laguna (NU Foundation, Inc), a dynamic private institution committed to nation 1. Integrity 2. Compassion 3. Innovation 4. Resilience 5. Patriotism
building, recognized internationally in education and research
GRADUATE ATTRIBUTES INTENDED FOR
INSTITUTIONAL LEARNING OUTCOMES (ILOs)
MISSION NATIONALIANS (GAINs)
Guided by the core values and characterized by our cultural heritage of Dynamic Filipinism, a. Exhibit the capacity for self-reflection
NU Laguna (\NU Foundation, Inc) is committed to providing relevant, innovative, and 1. Conscientious and Reflective Leader b. Exhibit the willingness to engage in self-appraisal
accessible quality education and other development programs. c. Apply moral and ethical standards in leading others
We are committed to our: 2. Significant Contributor towards Social d. Express ideas effectively
Transformation e. Effectively use various ICT tools to convey ideas
STUDENTS, by molding them into life-long learners, ethical and spiritual citizens and self-
f. Participate actively in community-oriented advocacies that
directed agents of change. 3. Possessing an Entrepreneurial Mindset
contribute to nation building
FACULTY and EMPLOYEES, by enhancing their competencies, stimulating their passions, g. Produce alternative solutions, processes, and approaches
cultivating their commitment, and providing a just and fulfilling work environment. h. Apply problem-solving skills
4. Knowledge Creator
ALUMNI, by strengthening their sense of pride through engagement and loyalty through i. Provide solutions to challenges in respective areas of
love for their alma mater. specialization
INDUSTRY PARTNERS and EMPLOYERS, through active collaborations, providing them 5. Competent Communicator and
j. Work effectively in teams of different cultures
Nationalians who will contribute to their growth and development. Collaborator
k. Engage in continuing personal and professional development
COMMUNITY, by contributing to the improvement of the life conditions and well-being of its
members.

ILO
General Education Learning Outcomes
a b c d e f g h i j k
1. Exhibit higher levels of comprehension by analyzing texts (written, visual, oral, etc.) critically. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
2. Demonstrate proficient and effective communication (speaking, writing, and use of new technologies). ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
3. Use basic concepts across the domains of knowledge through critical, analytical, and creative thinking. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
4. Apply different analytical modes in problem solving. ✓ ✓ ✓ ✓
5. Appreciate the complexity of the human condition and interpret the human experience from various perspectives ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
6. Examine the contemporary world from both the Philippine and global perspectives ✓ ✓ ✓ ✓
7. Take responsibility for knowing and being Filipino and reflect critically on shared concerns ✓ ✓ ✓ ✓
8. Generate innovative practices and solutions guided by ethical standards and make decisions based on moral norms and imperatives ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
9. Appreciate various art forms and contribute to artistic beauty. ✓ ✓ ✓

10. Advocate respect for human rights and contribute personally and meaningfully to the country’s development. ✓ ✓ ✓ ✓ ✓
11. Work effectively in a group ✓ ✓ ✓

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12. Apply technology to process information effectively and use it to assist and facilitate learning and research ✓ ✓ ✓
13. Negotiate the world of technology responsibly and create solutions to problems in various fields ✓ ✓ ✓ ✓ ✓ ✓
14. Manage one’s knowledge, skills, and values for responsible and productive living ✓ ✓ ✓ ✓
15. Organize one’s self for lifelong learning ✓ ✓ ✓ ✓

COURSE DESCRIPTION
The course Purposive Communication prepares students for effective communication with different audiences in diverse contexts and situations through the integration of listening, speaking, reading, writing and
viewing. It also enhances the students’ competencies in the recognition and use of verbal and non-verbal cues in real-world contexts by determining appropriate approaches through heightened cultural and
intercultural awareness in order to adapt oneself in various local and global circumstances. By utilizing multimodal tasks, the course provides them opportunities to develop communication skills needed in different
real-life scenarios and thus, the students are not only being prepared professionally for their chosen career paths, but also as ethical, moral and responsible individuals in dealing with others.

PRE-REQUISITE(S)
NONE
COURSE LEARNING OUTCOMES (CLO)
GELO
Course Learning Outcomes 4 5 6 15
1 2 3 7 8 9 10 11 12 13 14
1. Apply the nature, elements, and function of communication in various cultural contexts ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

2. Explain the effect of communication towards cultural and global issues ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

3. Determine culturally appropriate terms, expressions, and images ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

4. Convey ideas through various mediums of communication in local and global settings ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
5. Create and present clear, coherent, and effective communication materials ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

6. Adopt cultural and intercultural awareness and sensitivity in communication of ideas ✓ ✓ ✓ ✓ ✓ ✓ ✓

7. Appreciate the impact of communication on society and the world ✓ ✓ ✓ ✓ ✓ ✓ ✓

CREDIT
3 Units
TIME ALLOTMENT
4 hours of lecture every week, for 13.5 weeks
COURSE REQUIREMENTS
Students are required to do the following:
1. Read assigned texts
2. Participate in class discussions
3. Answer long and short quizzes
4. Submit worksheets
5. Cooperate and collaborate in group activities
6. Watch and/or create video clips

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7. Conduct virtual presentations
8. Utilize different technology in various activities
9. Interim Assessment 1 and 2
10. Midterm and Final Assessment

CLASS POLICIES
1. Students must observe and practice the NU Laguna core values.
2. Students must avoid using their mobile devices, unless deemed necessary, in order to concentrate better in class.
3. Attendance is a must.
4. Any student who violates policy on academic honesty will automatically receive a grade of 0.0. These include cheating and excessive absences.
5. Students must always come prepared to class and are required to bring all necessary books/references and materials with them.

GRADING SYSTEM
The student will be graded according to the following breakdown: NU Laguna uses the following academic grading system:

FINAL GRADE Numerical Grade Equivalent Numerical Grade Descriptive Equivalent

GRADE ALLOCATION PER TERM DISTRIBUTION 4.00 96.00-100 R Repeat
Per Term Distribution
3.50 90-95.99 Failure
Interim Assessment 30%
Midterms 50% 0.00
Output 20% 3.00 84-89.99 Cheating
Major Exams 40% Finals 50% 2.50 78-83.99 Excessive Absences
Class Standing 10% TOTAL 100%
• Deportation 5% 2.00 72-77.99 Dr Dropped
• Participation 5% 1.50 66-71.99 Inc Incomplete
TOTAL 100% 1.00 60-65.99

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COURSE CONTENTS
COURSE TOPIC
WEEK LEARNING LEARNING TOPICS METHODOLOGY RESOURCES ASSESSMENT
OUTCOMES OUTCOMES
• Course Material 1
• to describe the nature, elements, Language and Communication • Crowd Sourcing on the • MS Whiteboard or
CLO 1 • Worksheet 1: Pro and
and functions of verbal and non-verbal • Differences of Language, Communication, definition of language, Google Jamboard
1 CLO 3 Con Grid on the different
communication in various and and Dialect communication, and • PowerPoint
CLO 5 types of communication.
multicultural conxtexts • Elements and Types of Communication dialect. Presentation
• Worksheet 1
• Course Material 2
• Content, Form, and
Communication • MS Teams Breakout • Worksheet 2:
CLO 1 • to determine the process, models, Function Outlines on the
Rooms Application Card on the
2 CLO 3 principles, and ethics of • Communication Process and Models scenario that shows the
• PowerPoint principles and ethics of
CLO 5 communication • Communication Principles and Ethics processes and models of
Presentation communication.
communication.
Worksheet 2
• to explain the impacts of
• Course Material 3
CLO 2 globalization on communication
Communication and Globalization • Circle of Voices to • MS Whiteboard or • Worksheet 3: One
CLO 3 • to examine the role of technology in
elicit the evident impact of Google Jamboard Minute Paper on the
3 CLO 4 the global communication • Impacts of Globalization on Communication
CLO 6
globalization on • PowerPoint functions of technology in
• to appreciate the impact of • Technology as a Tool in Global Communication
communication. Presentation global communication.
CLO 7 communication on society and the
• Worksheet 3
world

This performance task aims the students of Purposive Communication to:

1. Apply the knowledge they have acquired about Communication, Types of communication, Communication processes, Principles of communication, and Ethics. INTERIM ASSESSMENT 1
2. Create a video presentation based on the mechanics provided. TikTok: THINK-TALK
3. Make use of their communication and technical skills

• Crowd Sourcing on the

• to show the ability to identify and problem shown on the • Course Material 4
CLO 2
solve local and global communication Multicultural Communication [Part 1] video clip. • Video Clip of “Role • Interactive Quiz on the
CLO 3
problems • Local and Global Communication • Muddiest Point to Model” different words that show
4 CLO 4
CLO 6 • to adopt cultural and intercultural • Varieties and Registers of Spoken and Written determine the students’ • PowerPoint variety of English and
awareness and sensitivity in Language understanding on the Presentation Tagalog language.
CLO 7
communication of ideas varieties and registers of
language.

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COURSE TOPIC
WEEK LEARNING LEARNING TOPICS METHODOLOGY RESOURCES ASSESSMENT
OUTCOMES OUTCOMES
• Individual Plus Group
• to adopt cultural and intercultural Quiz to familiarize the • Course Material 5
Multicultural Communication [Part 2] • Worksheet 4: That is
CLO 5 awareness and sensitivity in students on the accepted • Video Clip of “Role
Accepted! Supplementary
5 CLO 6 communication of ideas • Inlusive Language (Politically correct terms, and/or correct words to Model”
on the Individual Plus
CLO 7 • to determine culturally appropriate Gender-sensitive words, etc.) use to ensure inclusive • PowerPoint Group Quiz.
terms, expressions, and images language. Presentation

Midterm Assessment: Summative Assessment

6
(Selected and Constructed-Response)

• to demonstrate knowledge about

sharing information • Discussion Leaders to
elicit the important • Course Material 6 • Fast Talk: A 90-seconds
CLO 3 • to convey clear, coherent, and
Communication for Various Purposes [Part 1] concepts and functions of • MS Whiteboard or short video where the
CLO 4 effective ideas through oral and audio-
7 • Informative Communication informative Google Jamboard students will share
CLO 5 visual presentation
communication. • PowerPoint information regarding the
CLO 7 • to present ideas using appropriate
Presentation given topic.
language registers, tone, facial
expressions, and gestures
• Structured Problem-
• to demonstrate knowledge about
Solving to gauge the
sharing information
students’ understanding • Course Material 7
CLO 3 • to convey clear, coherent, and Communication for Various Purposes [Part 2] on how they can • MS Whiteboard or • Advertisement: A 1-
CLO 4 effective ideas through oral and audio-
8 • Persuasive Communication persuade others on the Google Jamboard minute video advertisement
CLO 5 visual presentation
solution they have • PowerPoint of their chosen product.
CLO 7 • to present ideas using appropriate
identified. Presentation
language registers, tone, facial
expressions, and gestures

• to demonstrate knowledge about

sharing information • Structured Debate to
• Course Material 8
CLO 3 • to convey clear, coherent, and Communication for Various Purposes [Part 3] assess students’ skills in
• MS Whiteboard or
CLO 4 effective ideas through oral and audio- • Argumentative Communication argumentative
9 Google Jamboard • Structured Debate
CLO 5 visual presentation • Motivational Communication communication and
CLO 7 knowledge on the given • PowerPoint
to present ideas using appropriate
Presentation
language registers, tone, facial topic.
expressions, and gestures

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COURSE TOPIC
WEEK LEARNING LEARNING TOPICS METHODOLOGY RESOURCES ASSESSMENT
OUTCOMES OUTCOMES
This performance task aims the students of Purposive Communication to:
1. Apply the knowledge they have acquired about communication for various purposes.
INTERIM ASSESSMENT 2
2. Present ideas in an effective manner.
Advocacy Campaign
3. Demonstrate understanding of both communication and technical skills.
4. Produce an advocacy campaign that will enlighten people about the current cultural and societal issues.

• to understand workplace
Communication for Work Purposes [Part 1] • Pro and Con Grid on
communication and business • Course Material 9
CLO 3
correspondence • Workplace Communication
the communication flow. • Business Letter Writing
• MS Whiteboard or
CLO 4 • Interactive Quiz on the to allow students to
10 • to distinguish the advantages and • Communication Flows Google Jamboard
CLO 5 different parts of business experience writing a formal
CLO 7
disadvantages of communication flows • Business Correspondence • PowerPoint
letter. business letter.
• to compose a clear, coherent, and • Business Letter & its Parts Presentation
effective business letter

• to determine the different parts of an • Course Material 10 • Workplace Simulation

Communication for Work Purposes [Part 2] • Workplace Simulation
CLO 3 email, memorandum, and minutes of • MS Whiteboard or Continued… Based on the
• Writing an Email to allow students to
CLO 4 the meeting Google Jamboard meeting simulation, the
11 • Writing a Memorandum experience
CLO 5 • to compose a clear, coherent, and • MS Breakout Room students will write a
• Writing Minutes of the Meeting attending/conducting
CLO 7 effective email, memorandum, and • PowerPoint minutes of the meeting, and
office meeting.
minutes of the meeting Presentation send it via email.
• Muddiest Point to
check on the students’
understanding in writing • Course Material 11 • Writing an Application
CLO 3 • to identify the function, purpose, and
Communication for Work Purposes [Part 3] an application letter. • MS Whiteboard or Letter to assess the
CLO 4 parts of an application letter
12 • Writing an Application Letter • Application Card to Google Jamboard students’ understanding in
CLO 5 • to create a clear, coherent, and
ensure students’ • PowerPoint writing their application
CLO 7 effective application letter
appreciation on the Presentation letter.
importance of application
letter in their future job.

Final Assessment: Summative Assessment

(Selected and Constructed-Response)

BOOK
Anderson, P. V. (2018) Technical Communication: a reader-centered approach, 9th ed.
Pascual, J. C. , et.al (2016) Purposive Communication
Sebastian, E. L. (2017) English Communication 2
Abulencia, E. F. (2014) Fundamentals of Business Communication

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Krizan, A.C. et.al., (2014) Business Communication: theories and best practices 7th ed.
no author (2013) Principles of Business Communication
Hennings, D. G. (2000) Communication in action: teaching literature-based language arts 7th ed.
McCrum, R. , Cran, W. and MacNeil, R. (1986) The story of English, 1st American ed.
Madrunio (2018). Purposive Communication: using English in Multilingual Contexts
Bryant, L. & Sandford, L. (Ed.) (2017). English for Everyone: Course Level 1. London: Dorling Kindersley Limited.
Bryant, L. & Sandford, L. (Ed.) (2017). English for Everyone: Course Level 2. London: Dorling Kindersley Limited.
Anderson C. (2016). TED Talks: The Official TED Guide to Public Speaking. New York: Houghton Mifflin Harcourt Publishing Company.

SUGGESTED READINGS AND REFERENCES

Cancialosi (2018). A Guide To Dealing With Difficult People Retrieved from https://www.forbes.com/sites/chriscancialosi/2018/03/05/a-guide-to-dealing-with-difficult-people/?sh=6bd2d0a62293
San Luis (2016). LeaderShift: The leader as an effective communicator Retrieved from https://business.inquirer.net/213087/leadershift-the-leader-as-an-effective-communicator
(2020). 10 Of The Most Inspiring Leaders Of All Time: Remarkable Stories Of Iconic Trail Blazers Who Went From Adversity To Extraordinary & Redefined Leadership Retrieved from
https://www.inspiringleadershipnow.com/most-inspiring-leaders-redefine-leadership/#:~:text=1.,in%20more%20ways%20than%20one.
Goman (2010). Communicating Across Cultures Retrieved from https://www.asme.org/topics-resources/content/communicating-across-cultures
Shaughnessy (2012). The YouTube Effect Continues to Grow Retrieved from https://www.forbes.com/sites/haydnshaughnessy/2012/12/05/the-youtube-effect-continues-to-grow/?sh=2d9d36fd35a4
Stinchcomb, S. (2017). 10 Ways to Promote Independent Reading from https://www.literacyworldwide.org/blog/literacy-now/2017/11/30/10-ways-to-promote-independentreading
Clear, J. (2020). Motivation: The Scientific Guide on How to Get and Stay Motivated. From https://jamesclear.com/motivation
Kossoff D. (2020). Why communication needs to be an important part of the problem-solving process. https://www.kepner-tregoe.com/blog/why-communication-needs-to-be-an-important-partof-the-problem-
solving-process/
Woods, L. (2020). The Key Components of a Motivational Speech from https://smallbusiness.chron.com/key-components-motivational-speech-74859.html

PREPARED BY: REVIEWED BY: APPROVED BY:

AERHIEL D. BAN-O NEILSON A. SILVA JOSEFINA G. SAN MIGUEL

CAS Faculty OIC Dean, College of Arts and Sciences Director for Academics

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