Scribd
Upload
24 views6 pages

Natural Language Processing and Sentiment Mining

Uploaded by

diyaraj140
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
24 views6 pages

Natural Language Processing and Sentiment Mining

Uploaded by

diyaraj140
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Natural language processing

and sentiment mining


Role of NLP in Social Network Analysis
Extracting text-based data from social media platforms (e.g., posts, comments,
tweets).
Identifying topics, trends, and user behavior patterns.
Entity recognition to find key players, organizations, or topics.
Language translation for analyzing multilingual networks.
Sentiment Mining in Social Networks
Purpose:
Understand public opinions on products, services, or events.
Gauge emotional tone (positive, negative, neutral).
Methods:
Lexicon-based approaches (predefined sentiment dictionaries).
Machine learning models for sentiment classification.
Deep learning for nuanced sentiment detection (e.g., sarcasm).
Applications
Marketing and Branding:
Analyzing consumer feedback for brand strategy.
Political Analysis:
Understanding public opinion on policies or candidates.
Crisis Management:
Monitoring social sentiment during disasters or crises.
User Engagement:
Enhancing social media platforms based on user sentiment.
Challenges
Handling slang, abbreviations, and emojis.
Understanding context, irony, and sarcasm.
Data privacy concerns in social media analysis.
Conclusion
NLP and sentiment mining enrich social network analysis by revealing patterns,
opinions, and trends.
Future work involves improving accuracy and addressing ethical concerns in data
use.

You might also like