Beats Electronics

As rumored, Apple’s Beats brand is making a foray into another new product category: USB-C cables. The company has announced its “first-ever collection of reinforced charging cables in an assortment of lengths and colors.” Pricing starts at $18.99 for a single cable, and they’re available to order today.

Apple acquired Beats back in 2014, and it’s certainly been interesting to watch Apple’s varying decisions over the years. For the most part, the Beats brand has stayed completely intact. Beats Music was replaced with Apple Music, and the Beats 1 radio station on Apple Music was subsequently rebranded.

Obviously, Apple has continued to release new Beats headphones over the years. More recently, though, Apple has begun to do something very fascinating. It’s now positioning Beats as an accessory brand.

Apple’s Beats brand has unveiled another limited-edition version of its Solo 4 headphones. This time around, Beats is teaming up with New York designer Sandy Liang for a “playful, nostalgic aesthetic alongside Beats’ top quality look and sound.”

When Powerbeats Pro were first released in 2019, we described them as “the ultimate sport earphones.” They set a new standard for workout-focused headphones with a truly wireless design, an ultra-secure ear-hook fit, and impressive durability.

Now, Beats has officially unveiled Powerbeats Pro 2 — and they’re better in every way. Plus, they have a first-of-its-kind fitness feature: built-in heart rate monitoring.

I’ve been using Powerbeats Pro 2 for the past two weeks, and here’s everything you need to know.

Beats hasn’t even announced Powerbeats Pro 2, let alone releasing the second-gen wireless earphones. That hasn’t stopped what appears to be the Powerbeats Pro 2 from becoming the unofficial headphones of the new TGL golf league. Several golfers have been spotted sporting a single Powerbeats Pro 2 earbud in recent days.

If you’re still finalizing your holiday shopping, it’s hard to beat some of the current deals on Beats products. From the all-new Beats Pill to the incredibly cost-effective Beats Solo Buds, the Beats product lineup is stronger than ever this year.

I’ve reviewed all the new Beats products released in the past few years, and here are my favorites. Plus, they are still available for delivery in time for Christmas.

Beats surprised us all in September when the Apple-owned audio company launched its first line of iPhone cases. It turns out Beats has even more to offer for the iPhone 16 line with a second design launching this week.

Apple debuted a long-anticipated new version of the Beats Pill over the summer, and today the company has launched its first firmware update for the new speaker.

Apple on Tuesday quietly released a firmware update for the Beats Solo Buds, the entry-level earbuds that were introduced earlier this year under the Beats brand. Read on as we detail more about the update and how to install it on the earbuds.

Black Friday 2024 is here, and it’s a great time to buy new gadgets like headphones, which are indispensable for many people. And if you’re considering buying new headphones or earbuds this Black Friday, there are two great options with special discounts: AirPods Pro 2 and Beats Studio Pro.

Our friends over at 9to5Toys have all the latest details on the best Black Friday deals.

Apple has just discontinued its Powerbeats Pro wireless headphones. They are no longer available from the Apple Store and have been removed altogether from Beats’ own website. But it’s not all bad news: a major refresh is still coming soon.

The iconic Beats Pill made its triumphant return in June with a slew of modern and long-awaited upgrades. Now, Beats is back with two new Beats Pill variants – designed in collaboration with Kim Kardashian.

Apple did something interesting after they released the iPhone 16 lineup: they started using the Beats brand to make iPhone cases. It’s not clear why they did this, other than wanting to make a cheap feeling case without using their own brand.

As we previously reported, iOS 18.0 RC – which has just been released to developers – revealed details about a new heart-rate sensor that Apple has been developing for its earbuds. Our sources revealed that Apple plans to bring it not only to AirPods Pro, but also to Powerbeats Pro. And iOS 18.0 RC also gives us a better look at Powerbeats Pro 2.

With the launch of iOS 18 RC on Monday, 9to5Mac has found evidence to confirm that Apple has indeed been testing new health sensors in its wireless earbuds. Code corroborates rumors about a new generation of AirPods Pro coming next year with such sensors. 9to5Mac has also obtained more exclusive details from our sources.

Apple’s Beats brand is teasing the long-awaited refresh to its popular Powerbeats headphones. In a new collaboration with MLB star Shohei Ohtani on social media, Beats gives a brief look at the new Powerbeats Pro 2, which it says will be released sometime in 2025.

Apple recently relaunched the Beats Pill wireless speaker with a lot of improvements compared to the original model, and the company has been using the iconic Beats Pill Dudes characters to promote the speaker. Unfortunately, the Dude-shaped holders have remained in the past, but Japanese artist Verdy is launching his own toy bear that can hold the new Beats Pill.

Apple on Wednesday released a firmware update for the Beats Studio Pro headphones, introduced last year, with audio sharing. Of course, many users want to try out the new feature as soon as possible, but updating the firmware of Beats headphones or even AirPods from an iOS device is something really obscure. On Android, on the other hand, this process is much easier.

Apple is rumored to be introducing new models of AirPods later this year. More specifically, the company is expected to announce two new versions of the AirPods 4 that will replace both AirPods 2 and AirPods 3. Although many details about these new AirPods remain uncertain, I really want to see something inspired by the recently introduced Beats Solo Buds.