Apple has big changes planned for the iPhone 17 lineup, headlined by the addition of the all-new iPhone 17 Air. Meanwhile, a new report today corroborates a change we can expect for the cheapest iPhone 17 model: a slightly larger screen.
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The ongoing saga of potential tariffs on iPhones continues. After Trump threatened Apple with an additional 25% tariff on iPhones, the worst-case scenario could see the cost of the most expensive model in the line-up exceed $4,000.
However, a federal court has ruled that the president doesn’t actually have the legal authority to impose tariffs at all, let alone the most extreme ones he has threatened, and has vacated the executive orders issued so far …
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It’s going to be a big fall for Apple thanks to the ultra-thin iPhone 17 Air, which has potential to be a massive hit. But what about Apple’s flagship Pro models? Here are seven new features coming to the iPhone 17 Pro and Pro Max this September.
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During Apple’s recent earnings call, CEO Tim Cook revealed that absorbing the impact of tariffs was likely to cost the company about $900M in the current quarter. However, he refused to be drawn about whether we can expect iPhone 17 prices to be increased in response.
A new report today claims that Apple is considering raising prices for the new iPhone line-up, but almost certainly won’t give the real reason for this …
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The rumored iPhone 17 Air favors a futuristic design over a thicker and heavier look with more battery. But if everyone just throws their phone in a case, won’t the aesthetic be lost? Maybe not, according to this iPhone 17 Air case test video.
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![Cringeworthy Google ad mocks the iPhone 17 design even before it launches [Video] | Screengrab shown](https://9to5mac.com/wp-content/uploads/sites/6/2025/05/Cringeworthy-Google-ad-mocks-the-iPhone-17-design-even-before-it-launches-Video.jpg?quality=82&strip=all&w=1600)
A new ad for Google’s Pixel 9 Pro mocks the upcoming iPhone 17 line-up for copying its camera bump design, even before the new models launch.
The highly unsubtle ad features an iPhone talking to a Pixel and admitting to the “coincidence” of launching Night mode, photo Clean Up, and widgets years after the Pixel …
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An argument could be made that this year’s iPhone line-up will have two top-tier models, depending on your priorities: either the iPhone 17 Pro Max or the iPhone 17 Air.
If you value iPhone photography, or all-round performance, you’ll want to stick to the Pro or Pro Max. If you prioritize sleek design, you might instead consider the Air to be the best model. But Apple seems to know that its sleek new model isn’t for most people …
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Apple’s flashiest new iPhone launch this year will be the iPhone 17 Air / iPhone 17 Slim, a new entrant in the lineup featuring a striking 5.5mm thin chassis.
The Air is expected to replace the current Plus SKU, with a price point in the range of $900-$1000. Based on numerous leaked schematics, the iPhone 17 Air will sport a 6.6-inch display, nestling between the Pro and the Max in terms of size. But Ming-Chi Kuo says Apple is already working on a future generation Air with a bigger screen.
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This week, we got our best look yet at how impossibly thin the rumored iPhone 17 Air will feel compared to the iPhone 16 Pro. But will it still impress when used with a case?
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We’re probably 132 days away from the iPhone 17 actually being announced, yet it’s starting to feel like the iPhone 17 has been out for that long.
That’s probably because we’ve seen every design of iPhone 17 in various forms ranging from schematics to renderings for months. We’ve also seen cases, dummy units, dummy units in cases, and now dummy units that look so real that they could easily be mistaken for the real thing.
The latest iPhone 17 preview comes from Sam Kohl’s AppleTrack YouTube channel. In the video, Sam compares physical models meant to recreate the rumored iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max designs. At this rate, I’ll be disappointed if we don’t have working models running a recreation of iOS 19 by the first half of May.
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As we inch closer to the release of the iPhone 17 in September, Apple is ramping up its supply chain production. According to a new report from Digitimes today, Apple and its supply chain partners recently completed the Engineering Validation Test (EVT) process for the iPhone 17 lineup…
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A leaker with a decent track record says that Apple will be switching to a much better type of integrated memory for the iPhone 18 line-up, offering three benefits over the current RAM spec.
It’s also looking increasingly likely that all iPhone 17 models will get 12GB of integrated memory to boost AI performance …
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iPhone colors may not matter much to some, but for plenty of users, they have the power to sway an upgrade decision. And with this year’s iPhone 17 lineup, we could see bigger color changes than usual. Here’s why.
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Apple’s rumored iPhone 17 Air won’t just be thinner than the standard iPhone 17. According to analyst Ming-Chi Kuo, it may also share an important hardware feature with the iPhone 17 Pro models.
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If this design leak is correct, the rumored iPhone 17 Air will be barely thicker than its side buttons at its thinnest point.
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Popular Apple leaker Sonny Dickson shared a couple images of the entire iPhone 17 lineup on social media today. His images showcase the entire lineup, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max – in two colors, black and white.
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Sonny Dickson has shared a real world photo of two clear cases purportedly for the iPhone 17 Pro series due out this fall. We’ve been expecting the rear camera bump to expand across the width of the phone, and these cases show just how mountain range-sized the camera bar will be.
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The number of Made in India iPhones is expected to more than double this year, as Apple seeks to further reduce its dependence on China, says a local report.
Key iPhone assembler Foxconn is said to be conducting trials to ensure that it can ramp up volume while meeting Apple’s tight quality standards at its latest iPhone plant in the country…
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We noted ahead of the iPhone 16 launch that the device could technically support 8K video recording, but it was possible Apple would hold this back for the iPhone 17.
Apple did indeed withhold it from the iPhone 16 – arguably with good reason – and a leaker with a decent track record backs our expectation that 8K video capability will be offered in the iPhone 17 line-up …
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A leaker is out with a new set of iPhone 17 dummy models based on CAD drawings, and these latest ones have a detail not previously seen.
The mockups of the two iPhone 17 Pro models appear to indicate which areas of the case back will be metal and which will be glass …
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Apple’s iPhone 17 lineup will introduce one major new model: the ultra-thin iPhone 17 Air. Thanks to this new option, and some changes to the 17 Pro line, the company could finally please two very different kinds of users.
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Following a report on Apple’s upcoming foldable devices, analyst Jeff Pu of GF Securities has now shared another note with investors. This time, Pu doubled down on rumors about the iPhone 17, which is expected to feature a 24-megapixel front camera on all four new models.
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The upcoming iPhone 17 Air is expected to be all about sleekness – getting the thinnest iPhone ever, though at the expense of specifications.
Apple analyst Ming-Chi Kuo surprised everyone earlier this year when he suggested that the device may be even thinner than expected, and his view has now been echoed by another leaker …
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There have been a couple of previous reports suggesting that at least one iPhone 17 model will run cooler, thanks to a hi-tech liquid cooling system known as a vapor chamber. This has today been backed by a third one – though it’s uncertain which models will get the new feature.
While Apple chips have grown progressively more powerful each year, they can run hot when performing demanding tasks like running graphic-intensive games, forcing the device to reduce power …
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