COURSE

GUIDE

GEPCM01X

PURPOSIVE
COMMUNICATION
PURPOSIVE COMMUNICATION

I. Course Description

Purposive Communication (GEPCM01X) is a three-unit course that develops students'

communicative competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively
and appropriately to a multicultural audience in a local or global context.

II. Course Objectives

The course Purposive Communication aims to:
1. Prepare you for effective communication with different audiences in diverse contexts
and situations through the integration of listening, speaking, reading, writing, and
viewing.
2. Enhance your competencies in the recognition and use of verbal and non-verbal
cues in real-world contexts
3. Enables you to determine appropriate approaches through heightened cultural and
intercultural awareness to adapt yourself in various local and global circumstances
4. Provide you opportunities to develop communication skills needed in different real-
life scenarios by utilizing multimodal tasks. Thus, you are not only being prepared
professionally for your chosen career path, but also as ethical, moral, and responsible
individuals in dealing with others.

III. Learning Outcomes

At the end of the course, you must be able to:

Knowledge
1. Apply the nature, elements, and function of communication in various cultural
contexts
2. Explain the effect of communication towards cultural and global issues

3. Determine culturally appropriate terms, expressions, and images

Skills
1. Convey ideas through various mediums of communication in local and global
settings
2. Create and present clear, coherent, and effective communication materials

Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of
ideas
2. Appreciate the impact of communication on society and the world

IV. Graduate Attributes

GRADUATE ATTRIBUTES INTENDED FOR NATIONALIANS (GAIN)

1. Conscientious and Reflective Leader
2. Significant Contributor towards Social Transformation
3. Possessing an Entrepreneurial Mindset
4. Knowledge Creator
5. Competent Communicator and Collaborator

This course aids in the attainment of NU’s vision for you by training you in the ff:

GRADUATE ATTRIBUTES INTENDED FOR

Learning Outcomes for General Education Courses NATIONALIANS (GAIN)
GAIN GAIN GAIN GAIN GAIN GAIN
1 2 3 4 5 6
1. Exhibit higher levels of comprehension by
analyzing texts (written, visual, oral, etc.) ✓ ✓
critically.
2. Demonstrate proficient and effective
communication (speaking, writing, and use of ✓
Intellectual
new technologies).
Competencies
3. Use basic concepts across the domains of
knowledge through critical, analytical, and ✓
creative thinking.
4. Apply different analytical modes in problem
✓ ✓
solving.
5. Appreciate the complexity of the human
condition and interpret the human experience ✓ ✓ ✓ ✓
from various perspectives
6. Examine the contemporary world from both the
✓ ✓
Philippine and global perspectives
7. Take responsibility for knowing and being Filipino
✓ ✓ ✓
and reflect critically on shared concerns
Personal and
8. Generate innovative practices and solutions
Civic
guided by ethical standards and make
Responsibilities ✓ ✓ ✓
decisions based on moral norms and
imperatives
9. Appreciate various art forms and contribute to
✓ ✓
artistic beauty.
10. Advocate respect for human rights and
contribute personally and meaningfully to the ✓ ✓ ✓
country’s development.
11. Work effectively in a group ✓ ✓ ✓ ✓
12. Apply technology to process information ✓ ✓ ✓
effectively and use it to assist and facilitate ✓
learning and research
Practical Skills 13. Negotiate the world of technology responsibly
✓ ✓ ✓
and create solutions to problems in various fields
14. Manage one’s knowledge, skills, and values for ✓ ✓
✓
responsible and productive living
15. Organize one’s self for lifelong learning ✓ ✓

V. Pre-requisites

This course has no pre-requisite; however, it is one of the required General Education
courses in your program’s curriculum.

VI. Course Outline

Course Material 1
Language and Communication
Differences of Language, Communication, and Dialect
Elements and Types of Communication
Course Material 2
Communication
Communication Processes
Principles of Communication, Communication Ethics
Course Material 3
Communication and Globalization
Impacts of Globalization on Communication
Technology as a Tool in Global Communication
Course Material 4
Multicultural Communication [Part 1]
Local and Global Communication
Varieties and Registers of Spoken and Written Language
Course Material 5
Multicultural Communication [Part 2]
Inclusive Language (Politically Correct, Gender-Sensitive Words, etc.)

Course Material 6
Communication for Various Purposes (Part 1)
Informative Communication
Course Material 7
Communication for Various Purposes (Part 2)
Persuasive Communication
Course Material 8
Communication for Various Purposes (Part 3)
Argumentative Communication
Motivational Communication
Course Material 9
Communication for Work Purposes (Part 1)
Workplace Communication
Communication Flows
Business Correspondence
Business Letter & Its Parts
Course Material 10
Communication for Work Purposes (Part 2)
Writing an Email
Writing a Memorandum
Writing Minutes of the Meeting
Course Material 11
Communication for Work Purposes (Part 3)
Writing an Application Letter

VII. Course Materials

NU Laguna uses teacher-made course materials (CMs). For this course, you have eleven
CMs, as outlined above. Each CM specifies additional readings, websites, and study links
you would need for supplementary study.

VIII. Schedule of Learning Activities

Industry is one of NU’s core values. As a Nationalian, you are expected to be diligent and
hard-working in your studies. This course is delivered using RASL (Remote asynchronous
and synchronous learning). Although you may do your asynchronous studies anytime,
please take note of the scheduled synchronous sessions and the submission deadlines
set. Following the suggested study structure below will help you pace your studies.

Study Period Mode Topic Teaching-Learning Activities

Language and Communication
Crowd Sourcing on the
Week 1 Synchronous Differences of Language, definition of language,
Class Communication, and Dialect communication, and
dialect.
[Course Material 1]
Language and Communication
Worksheet 1: Pro and Con
Asynchronous Elements and Types of
Week 1 Grid on the different types
Class Communication
of communication.
[Course Material 1]
Communication Content, Form, and Function
Outlines on the scenario
Synchronous
Week 2 Communication Process and Models that shows the processes
Class
and models of
[Course Material 2] communication.
Communication
Worksheet 2: Application
Week 2 Asynchronous
Communication Principles and Ethics Card on the principles and
Class
ethics of communication.
[Course Material 2]
Communication and Globalization
Circle of Voices to elicit the
Synchronous Impacts of Globalization on evident impact of
Week 3
Class Communication globalization on
communication.
[Course Material 3]
Communication and Globalization
Worksheet 3: One Minute
Asynchronous Technology as a Tool in Global Paper on the functions of
Week 3
Class Communication technology in global
communication.
[Course Material 3]
INTERIM ASSESSMENT 1
TikTok: THINK-TALK
Crowd Sourcing on the
Multicultural Communication problem shown on the
Part 1 video clip.
Synchronous
Week 4
Class Local and Global Communication Muddiest Point to determine
the students’ understanding
[Course Material 4] on the varieties and registers
of language.
Multicultural Communication
Part 1
Interactive Board on the
Asynchronous different words that show
Week 4 Varieties and Registers of Spoken and
Class variety of English and
Written Language
Tagalog language.
[Course Material 4]
Multicultural Communication
Part 1 Individual Plus Group Quiz
to be familiar on the
Synchronous
Week 5 Inclusive Language (Politically correct accepted and/or correct
Class
terms, gender-sensitive words, etc.) words to use to ensure
inclusive language.
[Course Material 5]
Multicultural Communication
Part 1
Worksheet 4: That is
Week 5 Asynchronous Accepted! Supplementary
Inclusive Language (Politically correct
Class on the Individual Plus Group
terms, gender-sensitive words, etc.)
Quiz.
[Course Material 5]

Week 6 MIDTERM ASSESSMENT

Communication for Various Purposes

Part 1 Discussion Leaders to elicit
Synchronous the important concepts and
Week 7
Class Informative Communication functions of informative
communication.
[Course Material 6]
Communication for Various Purposes
Part 1
Fast Talk: A 90-seconds short
Asynchronous
Week 7 video to share information
Class Informative Communication
regarding the given topic.
[Course Material 6]
Communication for Various Purposes
Structured Problem-Solving
Part 2
to gauge understanding on
Week 8 Synchronous
how you can persuade
Class Persuasive Communication
others on the solution you
have identified.
[Course Material 7]
Communication for Various Purposes
Part 2
Advertisement: A 1-minute
Asynchronous
Week 8 video advertisement of your
Class Persuasive Communication
chosen product.
[Course Material 7]
Communication for Various Purposes
Structured Debate to assess
Part 3
one’s skills in argumentative
Synchronous
Week 9 communication and
Class Argumentative Communication
knowledge on the given
topic.
[Course Material 8]
Communication for Various Purposes
Part 3 Add Yours Sticker: Using the
Asynchronous trend in Instagram, you will
Week 9
Class Motivational Communication create a short motivational
quote.
[Course Material 8]
INTERIM ASSESSMENT 2
ADVOCACY CAMPAIGN
Communication for Work Purposes Part
1 Pro and Con Grid on the
Week 10 Synchronous
communication flow.
Class
Workplace Communication
Communication Flows
Business Correspondence Interactive Quiz on the
Business Letter & its Parts different parts of business
letter.
[Course Material 9]
Communication for Work Purposes Part
1
Business Letter Writing to
Asynchronous
Week 10 experience writing a formal
Class Business Letter & its Parts
business letter.
[Course Material 9]
Communication for Work Purposes Part
2
Workplace Simulation to
Synchronous Writing an Email
Week 11 experience attending/
Class Writing a Memorandum
conducting office meeting.
Writing Minutes of the Meeting

[Course Material 10]

Communication for Work Purposes Part
2 Workplace Simulation
Continued… Based on the
Asynchronous Writing an Email meeting simulation, you will
Week 11
Class Writing a Memorandum write a minute of the
Writing Minutes of the Meeting meeting, and send it via
email.
[Course Material 10]
Muddiest Point to check
Communication for Work Purposes Part your understanding in
2 writing an application letter.
Synchronous
Week 12
Class Writing an Application Letter Application Card to ensure
appreciation on the
[Course Material 11] importance of application
letter in you future job.
Communication for Work Purposes Part
2 Writing an Application Letter
Asynchronous to assess your
Week 12
Class Writing an Application Letter understanding in writing
their application letter.
[Course Material 11]

Week 13 FINAL ASSESSMENT

IX. Class Policies and Procedure

1. Reading of assigned text and other materials is expected of you before you
attend synchronous class sessions.
2. You are encouraged to punctually submit assigned tasks such as performance
tasks, quizzes, class/homework, reflective papers, reports, projects, major
examinations, etc.
3. Actively participate in oral activities and class discussions. These are graded.
4. You must observe and practice the National University core values.
5. Any student who violates policy on academic honesty will automatically receive
a grade of 0.0. These include plagiarism and data fabrication.

Synchronous Session Preparatory Activities:

1. Attend to your personal needs (i.e., appropriate attire, basic hygiene) before
entering the MS Teams classroom.
2. Wear smart casual attire. Sleeveless and sandos are not allowed.
3. You should be seated for the duration of the meeting.
4. Be on time in every session. Be in MS Teams classroom five to ten (5-10) minutes
before your scheduled class. This ensures that any last-minute connection issues
can be resolved so you will not be late in class.
6. Update your profile by uploading a NU identification picture.
7. Turn on your camera if your internet connection is stable.
8. Make the appropriate preparation before joining the discussion (i.e., do
advance reading, perform course works).

Synchronous Session Proper Decorum:

1. Mute the mic upon entry. Wait for your instructor to inform you when to unmute
your mic.
2. If you will attend to something very urgent during the class or if this will take some
time, inform your instructor with a chat message, and wait for the approval.
3. Wearing headphones/earphones is encouraged because it is much easier to
hear each other and will help prevent mic feedback.
4. Speak at a normal volume. Mute the mic when you are not speaking. Even
moderate background noise is distracting. If you are using the built-in mic of your
laptop, avoid typing when unmuted.
5. Inform your instructor with a chat message if you cannot see or hear what is
being discussed.
6. Use the chatbox properly. It is a channel for your instructor and the other
participants to share files and to address concerns or issues. Refrain from using
the chatbox for unnecessary and irrelevant conversations.
7. Click the “raise hand" function in MS Teams if you have a question or clarification
to make. Wait for your instructor to acknowledge you before unmuting the mic
to speak.
9. When speaking, give the listeners a hint that it is the end of the statement by
saying something like, “that’s all,” or “I’m done,” or “thank you.”
10. Show respect for one another. Refrain from using profane or inappropriate
language.
11. Stay focused on the discussion and take down appropriate notes.
12. Address your instructor properly (e.g., Dr. or Prof., or if in doubt, use Mr. or Ms.).
13. No eating/ munching is allowed during the session. However, you are allowed to
drink water.
14. Leave the class at the end of every session courteously. Remember to sign out or
“leave the meeting”.

X. Course requirements and activities

During the term, you will be expected to submit, conduct, or be involved in the
following for course completion: Discussion participation during breakout groups
1. Read assigned texts
2. Participate in class discussions
3. Answer long and short quizzes
4. Submit worksheets
5. Cooperate and collaborate in group activities
6. Watch and/or create video clips
7. Conduct virtual presentations
8. Utilize different technology in various activities
9. Interim Assessment 1 and 2
10. Midterm and Final Assessment

XI. Grading

Grading Components Weight

Major Assessment (Midterm/Finals) 40%

Interim assessment 30%

Class activities 20%
Class participation 10%

XII. Grading System

Grade Range (%) NU Grade Point Attainment of Course

Outcomes
96-100 4.0 Exemplary

90-95 3.5 Proficient

84-89 3.0
Accomplished
78-83 2.5
72-77 2.0 Acceptable

66-71 1.5 Minimally Acceptable

60-65 1.0 Emerging

59 and below R Deficient

XIII. Your Instructor

My name is CHRISTIAN L. BANAL, a Nationalian educator,

and I am your instructor for this course.

You can call me SIR B.

I am a product of State U - both in baccalaureate and master's
degrees. Upon completing my undergraduate and graduate
degrees, I began my career as an English and Research instructor
for four years.

My teaching interests include research, linguistics, and

communication arts. As a great fan of research, I published
[email protected] papers for a national publication and for an international journal
publication.
Contact number available upon
request for special circumstances I am currently taking my Doctor in Philosophy in Language Studies
degree at De La Salle University – Dasmariñas.
Consultation every Wednesdays via MS
Teams
• 10:00 A.M to 12:00 P.M
BSIS 201A & BSP 211C
• 2:00 P.M to 4:00 P.M
BSP 211D * ABCOM 211Z