How to Stand Out Professionally

I've interviewed 100s of people for 6-figure roles. (Here's what nobody tells you...) It's not the most qualified candidate who gets the job. It's the best prepared for the interview. How to prep like the top 1%: 1. Research the company like you already work there. ↳ Know their challenges, victories, and latest news. 2. Practice your answers out loud. ↳ What sounds good in your head may not when spoken. 3. Prepare 3 specific stories that showcase your skills. ↳ Focus on your adaptability and leadership. 4. Study the job description. Find the top 3 skills they want. ↳ Then craft examples proving you have them. 5. Do a mock interview with a trusted person. ↳ Someone who will give you honest feedback. 💡 And 7 questions to ask that make YOU stand out: 99% of candidates ask basic questions at the end. Don't waste this opportunity to impress! Ask these instead: ➟ What does success look like in the first 90 days? ➟ What are the biggest challenges facing the team that I could help solve? ➟ How would you describe the management style of the person I'd be reporting to? ➟ What distinguishes your top performers from everyone else? ➟ How does the company support professional development and growth? ➟ What made YOU decide to join this company, and what keeps you here? ➟ What do new employees find surprising after they start? The best candidates don't just answer questions. They create meaningful conversations. Remember: Interviews are a two-way street. You're evaluating them just as much as they are you. You spend 90,000 hours of your life at work. Choose a company and manager that support your growth. Your career will thank you. P.S. What's your best tip for nailing your interview? Share in the comments to help others prepare. ♻️ Valuable? Repost to share with your network. 🔖 Follow Justin Wright for more on career success. Want my 80 best cheat sheets? Get them here for free: BrillianceBrief.com   

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

This is one of the most important things I’ve learned about resumes, and most don’t do it. Not doing this can hurt your chances of getting an interview 👇 Your resume 𝐬𝐡𝐨𝐮𝐥𝐝 𝐧𝐨𝐭 𝐛𝐞 a description of what you are 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 for. Your resume 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 a collection of your 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 to the job you are applying for! Here's a simple example: A Project Manager's resume that describes what they are 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 for looks like this: - Delivered the project on time and within budget. - Communicated updates regularly to all stakeholders. This is a terrible way to "stand out" - In this example, every Project Manager is responsible for delivering projects on time and budget, and for communicating with stakeholders. In other words, there's nothing 𝐮𝐧𝐢𝐪𝐮𝐞 about this person's resume. Your resume has to show: - Evidence that you have the experience they are looking for (Tailored resume) - Evidence of the value you bring to the team (Your past accomplishments) To write a resume that 𝐬𝐭𝐚𝐧𝐝𝐬 𝐨𝐮𝐭, here’s what you should do 👇 Write 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬, not what you were responsible for : - What did you do? - What was the impact? - How did you accomplish it? Use the “𝐗 + 𝐘 + 𝐙” formula to write accomplishments: “Accomplished [𝐗] as measured by [𝐘], by doing [𝐙]” 🛑 Instead of writing: “Delivered a project on time and budget” ✅ Write this: 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝 [𝐗]: “Launched ____ project” 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐝 𝐛𝐲 [𝐘]: “1 month ahead of schedule and increasing ROI by Z%” 𝐁𝐲 𝐝𝐨𝐢𝐧𝐠 [𝐙]: “, by creating a new communication process that allowed low and medium risk tickets to be pre-appproved, reducing friction during development” Together X + Y + Z: “Launched ___ project 1 month ahead of schedule and increasing ROI by Z%, , by creating a new communication process that allowed low and medium risk tickets to be pre-appproved, reducing friction during development” 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬 help you show that you have the experience companies look for in 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 of a project that had impact to customers, your team or the organization. 𝐓𝐚𝐢𝐥𝐨𝐫𝐢𝐧𝐠 your 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬 to the job you are applying to will increase your chances of getting an interview. Adding more colors, graphs and random keywords will not. A few extra tips as you go through your accomplishments: 1. Not every accomplishment will have a number (impact). It’s ok, try to have as many as possible. 2. Accomplishments tailored to the job you are applying to >>>> accomplishments you believe are the most important. 3. You can skip the XYZ formula and instead write them as: Verb in past tense + what you did + the impact it had. ------ 🚀 Need help with your resume or Product Management interviews? Check out my comment below for THE BEST resources 👇 #productmangement #resume

How to answer, “Why should we hire you?” Q. Hi Liz, how should I answer the interview question, “With so many talented candidates, why should we hire you?” I end up rattling off my qualifications and feeling like an idiot. What’s a better way to answer that question? A. When they ask that question (a trash question by the way) they are expecting you to list all the ways you are the best candidates. I don’t blame you for not wanting to grovel like that. Only they know what they need. They know everything about their organization and you know almost nothing. So to ask you to explain how you are a great candidate for their needs is gross. It’s not a useful part of the hiring process. Worse, it makes clear how the interviewer views the relationship between you and them. You have to prove you’re good enough for them. When do they prove they are good enough for you? The more attached an interviewer (particularly a manager) is to an unequal power dynamic, the worst the job is likely to be. Don’t answer this question by listing your virtues. It’s demeaning and disempowering, and whatever you say will fly out of the interviewer’s brain the minute the interview is over. Change it up and answer the question a different way: THEM: We have a lot of qualified candidates for this job. Why should we hire you for this position? YOU: OK, for sure. What if I tell you what I heard you’re looking for, and you tell me if I’m in the ballpark? THEM: Ok. YOU: Well, I heard that you’ve got a backlog of internal development projects and upgrades and you’re looking at a series of bigger projects coming up in the second half of the year, and all that needs orchestrating. I heard that you’ve got a great crew that could use more guidance, structure, and coordination, and you want to reinforce relationships with internal clients, specifically the directors in this region. I heard that there’s a companywide effort to standardize development protocols across regions and you really want that to go smoothly and have positive impact and lastly, that you want to hire 4 to 6 new people in the department this year. What did I miss? ——————— It would be very odd (and another red flag) for a hiring manager to hear this response and go back to a scripted list of questions. Any sensible manager will dive into business topics with you, as you’ve already demonstrated that you understand the landscape, the goals and the challenges ahead. It’s hard to be heard. Many of us go through days or weeks without really being heard and understood. Hiring managers like everyone else are not always heard and understood as well as they would like to be. So for you to let them know that you were tuned in during the interview thus far (and in your interview prep) and are constructing a picture about where this organization is now and where they want to be - and seeing your part in it – that is very, very powerful, and rare.

I can't tell you the last time I looked at a resume in over 12 years of hiring, and I've hired many people. It's not even a nonstarter. I don't even think about it. I know others will disagree with me, but I don't find any value in the PDF version of your LinkedIn page. I'll just go to LinkedIn. But don't despair; there are many ways to garner attention, be introduced, or stand out. 1. Follow-up notes - it's incredible how often I do not receive a follow-up message after a conversation. It's so easy to do. Here's my opinion on the best follow-up message setup: (1) Thank the person for their time. (2) Bullet point a couple of things you learned from the conversation (3) Ask a question to re-engage. Send the follow-up within an hour of the interview. Send a note to each participant if it's a group meeting or panel. IMPORTANT: If you don't get a response after your first note, could you send a couple more? People are busy, and the inbox is even busier. 2. Use video - I always appreciate it when an applicant uses Loom or another video provider to send an introduction or thank you video. It's a rare occurrence that surprises me due to its ease of use. 3. Please research the role and be sure you are a fit. Are you framing your qualifications to match what the hiring managers are looking for? Ensure you fully understand what you are applying for. 4. Research the team and understand the company. Who are your hiring manager's peers? Who else would you want to meet? If you are interviewing with the CMO, contact the CRO or VP of Sales and try to schedule a meeting. It doesn't hurt to ask. There is no excuse not to research with tools like LinkedIn available to you. 5. Get an introduction before applying - Once you research and meet a couple of people from the company, ask for an introduction. I can count on both hands how often I've received an introduction from a team member for a role I am hiring for. Even better, if you are a referral from a trusted peer, you go to the top of the list, no matter what. 6. Prepare with questions—Spend an inordinate amount of time listing out questions you want to ask the interviewer. Discuss the role expectations, but don't forget to ask questions specifically about them, such as "Why did you choose to work here?" etc. Hiring great people isn’t about resumes but connections, preparation, and effort. Don’t rely on the same old playbook if you want to stand out. Get creative, do the work, and show why you’re the best fit for the role. The good news? Most people won’t do these things. That’s your edge.

❓Feeling stuck in “professional mode” on LinkedIn? You’re not alone. When I first started creating content, I worried that showing more of my personality might confuse clients or reduce my credibility. I kept it polished, formal—safe. But here’s what I’ve learned: The creators thriving on LinkedIn aren’t just experts. 🌟 They’re human. 🌟 They’re relatable. 🌟 They’re authentic. So how do you strike the right balance between professionalism and personality? Here’s the framework I share with my clients: 💥 60/20/20 Content Ratio: 60% Professional Advice: Share your expertise to solve problems. 20% Personality Posts: Stories from your career that let your voice shine. 20% Passion Posts: Causes, hobbies, or values that make you you. 💥 Define Your Personal Brand in 3 Words: Ask colleagues or friends to describe you in 3-5 adjectives. Use these words to guide your tone. 💥 Speak Your Content: Record yourself explaining an idea and transcribe it. It keeps your tone natural and relatable. The result? 🔥A personal brand that’s credible, authentic, and deeply engaging. If you’ve been holding back, it’s time to give this a try. What’s one thing you’d like to share that feels more you?

Have you ever been told you are too quiet? Maybe you don’t speak up enough so, “people worry about your leadership skills.” Or, you don’t advocate enough for yourself so, “you aren’t taking control of your career like a natural born leader.” If so, this article is for you. Maybe you’ve received feedback that there is concern over your analytical skills and “quant chops.” Or, there is some general, yet vague, feedback that leadership worries, “you lack that killer instinct.” Or, maybe it’s the opposite and you are “too bossy” or “too opinionated.” Have you heard any of these things?  I have over my career. Instead of letting them control my path, I got upset, then angry, then curious. I decided that none of these descriptions were really a good read on me, or my leadership potential, and I decided to change the perception. You can too. I’ve interviewed hundreds of women in senior leadership over the years and one thing is clear: we’re navigating a constant push and pull. Be strong, but not too strong. Be likable, but not too soft. Show your ambition, but don’t make anyone uncomfortable. Women aren’t just doing the job, they’re doing the extra work of managing how they’re perceived while they’re doing the job. We wrote this piece for HBR because it’s important for women to know how to not only subvert stereotypes and shape how others see them, but to do it without losing themselves in the process. Too many of us think there is nothing we can do when we hear feedback that doesn’t feel quite right. Sometimes, there are actions we can take. I love this piece so much because it says we don’t have to be victim to the stories about us or around us, we can do something about it.   1️⃣ Craft a counternarrative – Instead of internalizing biased feedback, reshape how people see you by aligning your strengths with what the organization values (on your terms!). 2️⃣ Use positive association – Enthusiasm and future-focused language can subtly shift others’ assumptions  and build trust. 3️⃣ Turn feedback into power – Don’t immediately accept or reject it, investigate it. Use it to understand what success looks like in your environment, and then find authentic ways to express that in your own leadership style. So if you’ve ever felt like your success depends not just on what you do, but how you’re seen…you’re not imagining it. Especially in times of economic uncertainty and shifting priorities, it becomes even more pronounced. And while there are no one-size-fits-all strategies, when women take control of their story, they open doors for themselves AND others. Let’s stop contorting ourselves to fit outdated models. We can rewrite the models themselves. Let me know what you think. https://lnkd.in/gcCSE7XW Colleen Ammerman Harvard Business Review Lakshmi Ramarajan Lisa Sun

Want to turn more interviews into job offers? I've interviewed tons of people in my career. One thing always set the top 1% apart: Specificity. Their answers showed that they did their research. They knew exactly why we were hiring and how their background fit — and they gave specific examples to prove it. This was one of the most consistent things across the best hires, so much so that I actually ended up using it as a screening test. If I could replace our company (e.g. Microsoft) with a competitor (Google, Amazon) and their answer still worked? It wasn’t a good answer. It became obvious that most people who gave those generic, catch-all answers didn't do much research beforehand. Those interviews were generic and boring. But the people who could tell me exactly what was happening with my company and how they could make an impact? Those conversations were a blast and those candidates stood out. So when you’re preparing for your next interview, use this 3 step process: 1. Research the heck out of the company and hiring team 2. Draft up answers that use specific examples and focus on the company’s needs 3. For each answer, ask yourself, “does this answer make sense if I swap in a competitor?” If it does, you need to be more specific! If it only makes sense with your target company, you’re in great shape to crush this thing.

"Why should we hire you?" Five words that expose everything. After thousands of interviews, I can predict success or failure based on the first 10 seconds of this answer. Here's what most candidates do wrong: They list features instead of benefits. "I have 15 years of experience..." "I've managed teams of 50..." "I have a PhD from..." That's your resume. They already read it. Here's what exceptional candidates do: They solve the interviewer's problem. "You mentioned struggling with long development timelines. In my last role, I reduced our discovery-to-IND timeline by 18 months by implementing parallel workstreams and early regulatory engagement. Here's how I'd approach your preclinical bottlenecks..." See the difference? One talks about themselves. The other talks about the company's needs. The brutal truth: Interviewers don't care about your credentials. They care about their problems. And whether you can solve them. Next interview, try this: •Listen for their pain points •Connect your experience to their specific challenges  •Show them the future, not your past The best answer to "Why should we hire you?" doesn't start with "I..." It starts with "You..." What interview question do you find most revealing as an interviewer?

I’ve looked at 100+ resumes and interviewed dozens of candidates over the last 3 months. Meeting candidates is one of my favorite parts of what I do. Yet so many people show up for an interview without having prepared to stand out and be relevant to the opportunity. So I want to share my process, in the hopes that it helps those going through interviews right now. And share what candidates who stand out do. First, before every interview I do a few things. I know candidates are taking their time to apply and then show up for several interviews. Interviews are a two-way street, and as a hiring manager I do my part too. Here are a few ways hiring managers can prepare, with a social media lens as that’s what I hire: 1. Read the resume, cover note if there’s one. 2. Visit their LinkedIn profile, posts and conversations. And the rest of their social footprint. 3. Explore the social media feeds of their current/past companies. 4. Experience their past company cultures on social media. 5. Research accomplishments and accolades highlighted in the resume. Now it’s your turn. Want to stand out and get the offer? Here are six things I look for: 1. Learn about the company you’re interviewing with so you can integrate relevant points for the role into the conversation. Example, if you’re applying for a social media role, look at the company’s social channels and come prepared to demonstrate your skills, highlight something that resonates, ask questions, etc. 2. Slow down, it’s not about answering questions the fastest. It’s about demonstrating that you’re a direct fit for the role through your answers. If you’ve not done it before that’s ok. Show your interviewer that you’re prepared to do it. 3. Share why you want this role at this company. Shared values? Connection to colleague culture? Speak to how it connects into your career goals, etc. 4. Lead with your skills and how they equip you to deliver results and impact for what the job description outlines. You may not have direct experience but skills are transferable, put that front and center. 5. Demonstrate that you understand the strategy behind your work, IE the ‘why.’ By doing this you show how your goals align to your team’s goals which align to your company’s goals. It speaks to your growth mindset, and that separates you from the pack. 6. Focus your resume to emphasize your skills and relevant experiences in relation to the job accountabilities. No relevant experience? That’s ok, lead with headlines that put your transferable skills front and center. Applying for job opportunities and the interview process can be can be stressful and intimidating. But when you get that interview it’s your time to shine! What tip can you add to help candidates land their next career experience? Please share in comments. #career #futureofwork #interviewtips #jobsearch