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Louis Vitton

Bernard Arnault was born in 1949 in France. He studied engineering and joined his father's construction company. He later convinced his father to liquidate the construction division and invest in luxury goods. Arnault took over LVMH through a calculated takeover, integrating famous brands. Louis Vuitton was born in 1821 in France. He apprenticed in box-making and packaging in Paris, gaining skills. He opened his own shop in 1854 and workshop, building a reputation among the elite. Arnault displayed determination and ruthlessness in taking over LVMH and successfully integrating brands, inspiring other companies.

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257 views

Louis Vitton

Bernard Arnault was born in 1949 in France. He studied engineering and joined his father's construction company. He later convinced his father to liquidate the construction division and invest in luxury goods. Arnault took over LVMH through a calculated takeover, integrating famous brands. Louis Vuitton was born in 1821 in France. He apprenticed in box-making and packaging in Paris, gaining skills. He opened his own shop in 1854 and workshop, building a reputation among the elite. Arnault displayed determination and ruthlessness in taking over LVMH and successfully integrating brands, inspiring other companies.

Uploaded by

jojie dador
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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1. Study the biography of Bernard Arnault, CEO of Louis Vuitton.

Include his childhood, if there


is something significant like his interests, his educational attainments, professional and career
orientation, and other facts that might have contributed to the success he is enjoying now.

Bernand Arnault was born as Bernard Jean Étienne Arnault on 5 March 1949, in
Roubaix, France as the son of Jean Leon Arnault. His father was a manufacturer
who owned a civil engineering company, Ferret-Savinel. He attended Maxence
Van Der Meersch High School in Roubaix. After completing his schooling he
entered the prestigious École Polytechnique and graduated with a degree in
engineering in 1971.He joined his father’s company after graduating from college.
He started planning for the company’s expansion and growth and in 1976 he was
successful in convincing his father to liquidate the construction division of the
company and invest the proceeds in a more lucrative business.Bernard Arnault’s
takeover of the luxury goods conglomerate LVMH was a highly ambitious one. He
displayed his characteristic determination and ruthlessness in the systematic and
well-calculated takeover of the company, and his successful integration of various
famous aspirational brands into the group has inspired several other fashion

m
er as
companies throughout the world to do the same.

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eH w
2. Study the beginnings of Louis Vuitton, the challenges it encountered through the years, and its
journey toward success.

o.
rs e
Louis Vitton, was born in Eastern France in 1821 When he was 16, he finally arrived in Paris on
ou urc
foot. Working as a box-making apprentice he gained key skills in packaging and preserving, not
long ago he built a reputation as a craftman and started to earn a cult following among Parisian
elite. When Empress Eugénie de Montijo, wife of Napoleon III and the most
o

powerful woman in France at the time, hired Vuitton as her personal


aC s

box-maker. In 1854, Vuitton opened his own box-making shop, along


v i y re

with a packaging workshop.


3. From the management, result-driven, practical and inspirational strategies implemented by
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Arnault at Louis Vuitton, which struck you as something worth imitating?Explain your answer.
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sh is
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