FACULTY OF HOTEL AND TOURISM MANAGEMENT

UNIVERSITI TEKNOLOGI MARA

PUNCAK ALAM CAMPUS

MGT400- INTRODUCTION TO MANAGEMENT

LEADER OF THE COMPANY

PREPARED BY
MUHAMMAD DANIEL HAFIZ BIN ZOORMAN
(2024783545)

PREPARED FOR:
TUAN AHMAD NIZAM BIN MOHMD YUSOF

SUBMISSION DATE:
30 MAY 2024
BERNARD ARNAULT
Introduction (Why did you choose this leader?)

I choose Bernard Arnault as the subject of my study due to his exceptional achievements and
significant influence on the worldwide luxury goods sector. Arnault, the chairman and CEO of
LVMH (Louis Vuitton Moët Hennessy), has exhibited outstanding leadership, strategic
foresight, and entrepreneurial skill, resulting in LVMH becoming the greatest conglomerate of
luxury products globally. LVMH's dominance in the luxury industry is attributed to its leader's
talent at recognising and obtaining esteemed brands, as well as his inventive business strategies.
Moreover, Arnault's transition from an engineering background to achieving prominence in the
luxury industry demonstrates his versatility, perseverance, and capacity to thrive in several
sectors. Through his astute purchases, such as renowned fashion brands like Louis Vuitton and
Christian Dior, he has fundamentally transformed the luxury fashion industry and catapulted
LVMH to unparalleled levels of achievement.
Moreover, Arnault's leadership approach, unwavering dedication to achieving high standards,
and significant involvement in charitable and cultural endeavours render him an intriguing and
influential subject for academic examination. Through a comprehensive exploration of his
personal life, professional trajectory, and notable accomplishments, my objective is to acquire
significant knowledge and understanding regarding successful leadership, strategic business
practices, and the intricacies of the luxury goods sector. Ultimately, Bernard Arnault's journey
showcases the profound impact of vision, invention, and determination, making him a
captivating subject for examination and evaluation.

1.Early Life

Bernard Arnault was born on March 5, 1949, in Roubaix, a municipality located in the northern
region of France. During his formative years, he resided in Roubaix until his family decided to
move to Lille. Jean Arnault, the father of the individual in question, was a manufacturer and
proprietor of a civil engineering enterprise. Arnault shown a penchant for business and
entrepreneurship from an early age, maybe influenced by his family's involvement in the
building sector.
2. Education

Arnault completed his tertiary study at renowned establishments in France. He registered at the
École Polytechnique in Palais au, where he pursued engineering, showcasing his proficiency
in analytical reasoning and problem-solving. Arnault pursued a Master of Business
Administration (MBA) at the École des Hautes Études Commerciales (HEC Paris) after
finishing his engineering degree. His dual education in engineering and business endowed him
with a versatile skill set and a solid groundwork for his forthcoming professional endeavours
in the corporate realm.

3. Career

Arnault's professional journey commenced with the Ferret-Savinel family construction

enterprise. Nevertheless, he quickly identified his enthusiasm for the high-end consumer goods
market and aspired to enter this highly profitable field. In 1984, Arnault made a substantial
advancement in his career by becoming the CEO of Financière Agache, a holding company
with investments in diverse industries. Financière Agache saw a strategy overhaul under
Arnault's guidance, with a renewed emphasis on the luxury goods industry.
Arnault achieved his most significant career accomplishment when he established LVMH
(Louis Vuitton Moët Hennessy) in 1987. This corporation was formed through the merging of
Financière Agache and Moët Hennessy, a prestigious champagne and drinks company. Arnault,
as the driving force behind LVMH, strategically executed a series of acquisitions that drove
the group to a leading position in the luxury goods business. LVMH's portfolio include
renowned brands such as Louis Vuitton, Christian Dior, Givenchy, and Fendi, among others.
Arnault's forward-thinking leadership and shrewd business skills have been crucial in driving
LVMH's exceptional achievements and worldwide growth.
4. Personal Life

Despite the demanding nature of his business responsibilities, Bernard Arnault places great
importance on his personal life and successfully achieves a harmonious equilibrium between
his work and family commitments. He is wedded to Hélène Mercier, and the pair has a total of
three offspring. Arnault is renowned for his fervour for art and has accumulated a vast
assortment of contemporary and modern artworks. His affinity for art goes beyond personal
interest, as he has provided support to numerous cultural initiatives and institutions. In addition,
Arnault actively engages in charity, making contributions to philanthropic causes and
organisations focused on education, healthcare, and environmental conservation.

5. Awards and Recognition

Bernard Arnault has received various awards and recognition for his services to the business
sector. Recognising his exceptional accomplishments and services to the French economy, he
was bestowed with the prestigious title of Grand Officer of the Legion of Honour, one of the
highest awards in France. In addition, Arnault has constantly appeared on Forbes magazine's
roster of the most affluent individuals globally, showcasing his exceptional achievements as a
business magnate and innovator.

6. Other Relevant Details

In addition to his position at LVMH, Arnault also holds the job of chairman at Groupe Arnault,
which is the holding company for the conglomerate. He is responsible for supervising the
group's strategic direction and investment activities, thereby strengthening his influence in the
luxury goods market. Arnault's leadership style is distinguished by his ability to develop and
implement long-term plans, introduce novel ideas, and maintain a strong dedication to
achieving the highest standards of quality. He is widely recognised as a highly influential player
in the worldwide luxury market, responsible for defining industry trends and establishing
benchmarks for luxury workmanship and innovation.
7. References:
 https://www.britannica.com/money/Bernard-Arnault

 LVMH – Financial Documents 2017, https://r.lvmh-static.com/uploads/2017/11/2017-

financialdocuments.pdf, Last accessed 3rd January 2019.

 Bain & Company, (December 22, 2017), “Luxury Goods Worldwide – Market Study,
Fall-Winter 2017”, https://www.bain.com/insights/luxury-goods-worldwide-market-
study-fall-winter-2017/, Last accessed 3rd January 2019

 Deloitte, (2018), “Global Powers of Luxury Goods 2018”,

https://www2.deloitte.com/content/dam/Deloitte/at/Documents/consumer-
business/deloitte-globalpowers-of-luxury-goods-2018.pdf, Last accessed 3rd January
2019
MGT420_RUBRICS VER 1.0 1
FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRICS

INDIVIDUAL ASSIGNMENT 1
(A FAMOUS CONTEMPORARY LEADER) (20%)

COURSE NAME : INTRODUCTION TO MANAGEMENT

COURSE CODE : MGT400
STUDENTS’ NAMES : MUHAMMAD DANIEL HAFIZ BIN ZOORMAN

LECTURER’S NAME : TUAN AHMAD NIZAM BIN MOHD YUSOF

PROGRAM : HM252
GROUP : HM2521A1

Weighted
Marks
Criteria Poor Moderate Satisfactory Good Excellent Score Weight Taxonomy Marks
Allocated
Obtained (%)
1 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Problem 10
Identification Suggests an Indicates Addresses the topic, Clearly address the clearly addresses the
inability to confusion about but with slight slacks topic, but may topic and responds
comprehend the the topic or on some aspects of respond to ONLY effectively to all aspects
assignment or to neglects important the topic some aspects of the of the assignment; 1
respond aspects of the assignment more
meaningfully to the assignment effectively than
topic others

1 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Writing Skills 20
Content The content was The content was The content was The content was The content was very 2
not relevant to the minimally relevant generally relevant to relevant to the given relevant to the given
given task to the given task the given task task task

MGT420_RUBRICS VER 1.0 2

1 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Organization 10 Is coherently organized
Is unorganized Is poorly Is adequately Is well organized (i.e. stays on target with
organized; lacks organized, generally with appropriate the topic), with ideas 1
support from the supporting ideas reasons and supported by
text with reasons and examples appropriate reasons
examples
1 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Sentence 5
Structure, Has serious and Is marred by an May have some May have a few Is generally free from
Grammar, persistent errors in accumulation of errors, but generally errors in usage, and errors in usage, and 0.5
Spelling word choice, errors usage and demonstrates sentence structure sentence structure
usage, and sentence structure control of usage,
sentence structure and sentence
structure
1 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Paper Length 5
(500-800 Paper has less Paper has less Paper has Paper has words Paper has words
words) than 100 words. than 250 words. approximately words between 400-499. between 500-800. 0.5
300 words.

TOTAL 50 /50 x 20%

MGT420_RUBRICS VER 1.0 3

MGT420_RUBRICS VER 1.0 4