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Arnault's entry into the luxury goods market was marked by his strategic acquisition
of the financially-struggling textile and retail conglomerate Boussac Saint-Frères in
1984, which included the prestigious fashion house Christian Dior. His aggressive
business strategies earned him the nickname "The Terminator," as he revitalized
Dior and sold off other assets for profit. In 1987, he played a key role in the creation
of LVMH (Louis Vuitton Moët Hennessy), a global company in luxury goods, by
merging Louis Vuitton with Moët Hennessy. Through a series of strategic
acquisitions and investments, Arnault changed LVMH into a major company in the
luxury industry, overseeing significant growth and expansion into various sectors,
including fashion, jewelry, watches, and wine.
Arnault's influence extends beyond LVMH, with investments in web companies and
philanthropic endeavors, particularly in the arts. He has been involved in notable real
estate and yacht ventures. His leadership has led to LVMH becoming the largest
company by market capitalization in the eurozone. Despite controversies, including
his attempt to become a Belgian citizen, Arnault's business acumen have solidified
his status as a key figure in the global luxury market.
Early life
Bernard Jean Étienne Arnault was born on 5 March 1949 in Roubaix.[5][6] His mother,
pianist Marie-Josèphe Savinel, daughter of Étienne Savinel, had a "fascination
for Dior skincare and perfume". [citation needed] His father, manufacturer Jean Léon Arnault,
a graduate of École Centrale Paris, owned the civil engineering company Ferret-
Savinel.[6] Raised in a "strict Catholic-Auvergne" style by his devoutly Catholic
grandmother, Arnault took classical piano lessons as a child and attended elite
Catholic schools.[7][8]
Career
Arnault was educated at the Lycée Maxence Van Der Meersch in Roubaix and
the Lycée Faidherbe in Lille.[9][10]
With the help of Antoine Bernheim, a senior partner of Lazard Frères, Arnault
acquired the Financière Agache, a luxury goods company.[12] He became the CEO of
Financière Agache and subsequently won the bidding war for Boussac Saint-Frères,
buying the group for a ceremonial one franc and effectively taking control of Boussac
Saint-Frères. After Arnault bought Boussac, he laid off 9,000 workers in two years,
after which he acquired the nickname "The Terminator".[11] He sold nearly all of the
company's assets, keeping only the Christian Dior brand and Le Bon Marché
department store.[citation needed] By 1987, the company was profitable again and booked
earnings of $112 million on a revenue stream of $1.9 billion.[12]
In January 1989, he spent another $500 million to gain control of a total of 43.5% of
LVMH's shares and 35% of its voting rights, thus reaching the "blocking minority"
that he needed to stop the dismantlement of the LVMH group.[14] He then turned on
Racamier, stripped him of his power, and ousted him from the board of
directors.[11] On 13 January 1989, he was unanimously elected chairman of the
executive management board.[14]
In 1994, LVMH acquired the perfume firm Guerlain.[19] In 1996, Arnault bought
out Loewe,[20] followed by Marc Jacobs and Sephora in 1997.[21] Five more brands
were also integrated into the group: Thomas Pink in 1999, Emilio Pucci in 2000,
and Fendi, DKNY, and La Samaritaine in 2001.
In the 1990s, Arnault decided to develop a center in New York to manage LVMH's
presence in the United States. He chose Christian de Portzamparreke to supervise
this project.[22] The result was the LVMH Tower that opened in December
1999.[23] That same year, Arnault turned his eyes to Gucci, an Italian leather goods
company, which was run by Tom Ford and Domenico De Sole. He discreetly
amassed a 5 percent stake in the company before being detected.[11] Gucci responde