Helping CPG & MarTech leaders master AI-driven digital commerce & retail media | Founder @ ecommert | Built digital commerce & analytics platforms @ L’Oréal, Mondelez, PEP | 3× LinkedIn Top Voice
While I was waiting for contractors to begin the renovations, I had a chance to dive into the latest Feedvisor data for the 2025 consumer behavior report. Clearly, we're navigatng the price wars and trust tsunamis in the U.S. I check this report every year, especially after the longest Prime Day event we had just a few days ago, I'm looking forward to next year's issue with extended "high-velocity events" like this one. With 79% of shoppers comparing prices before buying (and 66% doing it obsessively), the battlefield is clear: value reigns supreme, but trust seals the deal. Here's my breakdown of key insights and I'll leave you with few tactics to propel your brand into the AI-accelerated future of retail. ++ ð—žð—²ð˜† ð—œð—»ð˜€ð—¶ð—´ð—µð˜ð˜€ ð—³ð—¿ð—¼ð—º ð˜ð—µð—² ðŸ®ðŸ¬ðŸ®ðŸ± ð—–ð—¼ð—»ð˜€ð˜‚ð—ºð—²ð—¿ ð—•ð—²ð—µð—®ð˜ƒð—¶ð—¼ð—¿ ð—¥ð—²ð—½ð—¼ð—¿ð˜ ++ ðŸ“Amazon continues crushing product searches at 80%, followed by Walmart (50%) and Google (42%). But watch the disruptors: Temu (17%), SHEIN (14%), and TikTok (11%) are stealing share with impulse-driven, low-cost vibes. ðŸ“Inflation tops the charts at 49% influence (down slightly but still king), edging out deals/discounts (46%) and budgets (35%). Prices are up 20% since 2022, hitting Gen Z, Millennials, and Gen X hardest—especially childless households feeling the squeeze. ðŸ“Personal recos dominate—family at 80%, friends at 76%—far outpacing influencers (55%). Customer reviews (31%) and influencer videos (11%) are gaining, but authenticity is non-negotiable. ðŸ“Social channels (Instagram 40% low-spend, Facebook 39%, Pinterest 54%) fuel quick, sub-$50 buys, while retail giants like Amazon (21% high-spend) and Walmart (30%) capture big-ticket loyalty. 💡Price comparison? Amazon leads at 81%, Walmart 56%, Google 36%—proving one-stop shops win. ðŸ“Temu and Shein are impulse magnets with 39% and 32% low-spend users, but only 10-14% going big, signaling opportunity in upselling. ++ ð—§ð—®ð—°ð˜ð—¶ð—°ð—®ð—¹ ð—¥ð—²ð—°ð—¼ð—ºð—ºð—²ð—»ð—±ð—®ð˜ð—¶ð—¼ð—»ð˜€ ð—³ð—¼ð—¿ ð—–ð—£ð—š & ð—™ð— ð—–ð—š ð—•ð—¿ð—®ð—»ð—±ð˜€ ++ 1. AI-powered price optimization is your friend on eCom Titans. Integrate dynamic pricing algorithms on Amazon and Walmart to match real-time competitor scans—expect 15-20% uplift in conversions by auto-adjusting for inflation waves. 2. You've got to conquer disruptor channels. Scale TikTok/Shein/Temu with short-form, AI-generated content for impulse buys—project 25% new customer acquisition by blending gamified deals with influencer caution (focus on micro-influencers with 70%+ authenticity scores). 3. Leverage Web3 communities for family/friend referral programs with NFT rewards; aim for 30%+ boost in loyalty by embedding AR try-ons tied to user-generated reviews. ð—§ð—¼ ð—®ð—°ð—°ð—²ð˜€ð˜€ ð—®ð—¹ð—¹ ð—¼ð˜‚ð—¿ ð—¶ð—»ð˜€ð—¶ð—´ð—µð˜ð˜€ ð—³ð—¼ð—¹ð—¹ð—¼ð˜„ ecommert® ð—®ð—»ð—± ð—·ð—¼ð—¶ð—» ðŸðŸ°,ðŸ³ðŸ¬ðŸ¬+ ð—–ð—£ð—š, ð—¿ð—²ð˜ð—®ð—¶ð—¹, ð—®ð—»ð—± ð— ð—®ð—¿ð—§ð—²ð—°ð—µ ð—²ð˜…ð—²ð—°ð˜‚ð˜ð—¶ð˜ƒð—²ð˜€ ð˜„ð—µð—¼ ð˜€ð˜‚ð—¯ð˜€ð—°ð—¿ð—¶ð—¯ð—²ð—± ð˜ð—¼ ð—¼ð˜‚ð—¿ ð—»ð—²ð˜„ð˜€ð—¹ð—²ð˜ð˜ð—²ð—¿. 👇 Data source: Feedvisor #CPG #FMCG #ecommerce #AI