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Hypertext and Intertext

Hypertext and intertext are methods of non-linear text development that utilize links between pieces of information. Hypertext presents information through "links" that allow readers to access related text with a click. It provides a customized reading experience and forms the basis of the World Wide Web. Intertext shapes a text's meaning through relationships with other texts, incorporating ideas and themes across different media through techniques like quotation, allusion, and pastiche. Both hypertext and intertext offer alternatives to the typical linear presentation of information.

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Marinella Borbon
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173 views

Hypertext and Intertext

Hypertext and intertext are methods of non-linear text development that utilize links between pieces of information. Hypertext presents information through "links" that allow readers to access related text with a click. It provides a customized reading experience and forms the basis of the World Wide Web. Intertext shapes a text's meaning through relationships with other texts, incorporating ideas and themes across different media through techniques like quotation, allusion, and pastiche. Both hypertext and intertext offer alternatives to the typical linear presentation of information.

Uploaded by

Marinella Borbon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Objectives:

• Understand the concept of hypertext and


intertext;
• Obtain information in a customized manner
through hypertext;
• Determine the key elements of intertextuality;
• Differentiate intertext from other types of text
development; and
• Identify hypertext and intertext as methods of
text development
Hypertext
• Is a non-linear way to present information and
is usually accomplished using “links”.
• Text displayed on a computer display or other
electronic devices with references to other text
that the reader can immediately access.
• It is the foundation of world wide web
enabling users to click on link to obtain more
info on a subsequent page on the same site or
from website anywhere in the world.
• It allows readers to access information
particularly suited to their needs.
Hypertext
- Hypertext documents are
interconnected by hyperlinks, which
are typically activated by a mouse
click, keypress set or by touching the
screen. Rather than remaining static
like traditional text.
- Hypertext makes possible a dynamic
organization of information through
links and connections (called
hyperlink).
The World Wide Web (www)
-is a global hypertext system of
information residing on servers linked
across the internet.

Hypertext is the foundation of the


World Wide Web enabling users to
click on the link to obtain more
information on a subsequent page on
the same site or from a website
anywhere in the world.
The term hypertext was coined by Ted
Nelson in 1963.

Hypertext allows readers to access


information particularly suited to their
needs. For example, if a reader still needs
more background on a particular item that a
text is discussing, such as when a reader
does not know a particular term being used,
the reader can choose to highlight that term
and access a page that defines the term and
describes it.
Conversely, a Uniform Resource
Locator (URL), colloquially termed a
web address, is a reference to a web
resource that specifies its location on a
computer network and a mechanism
for retrieving it. URLs occur most
commonly to reference web pages
(http), but are also used for file transfer
(ftp), email (mailto), database access
(JDBC), and many other applications.
Hypertext
WHY Hypertext?
in a hypertext system, the reader is free to
1 navigate information by exploring the connections
provided

hypertext is very different way of presenting


2 information than the usual linear form.

text no longer flows in a straight line through a book.


3 Instead, it is broken down into many smaller units, each
addressing a few issues.

it acts as a bridge between two basic, opposite, and


4 complementing elements that may be called gender of
knowledge representation; free and shortcut.

It acts as a bridge between two basic, opposite, and complementing elements that may be called
gender of knowledge representation: free and shortcut
Intertext
• Is the shaping of a text's meaning by
another text. (Julia Kristeva)”Any text is
the absorption and transformation of
another.”
• It is a literary device that creates an
“interrelationship” between “ texts” and
generates mutual understanding in separate
works.
• Is borrowing “ideas” and “themes” from
other media forms ( text, audio files,
movies, theater).
TYPES OF Intertextuality
1. OBLIGATORY INTERTEXTUALITY
-when a writer deliberately
involves comparison or association between two or
more texts.

2. OPTIONAL INTERTEXTUALITY
-It is possible find a connection
to multiple texts of a single phase, or no
connection at all.

3. ACCIDENTAL INTERTEXTUALITY
-when a reader often connects a
text with another text, cultural practice or a
personal experience.
Methods of Intertextuality
1. Retelling
- it is the restatement of a story
or re-expression of a narrative.
2. Quotation
- it is the method of directly
lifting the exact statements or set of words from a
text another author has made.
3. Allusion
- a writer or speaker explicitly or
implicitly pertains to an idea or passage found in
another text without the use of quotation.
4. Pastiche
-it is a text developed in a way that it
copies the style or other properties of another
text without making fun of it unlike in a
parody.

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